Walmart is celebrating Mother's Day with Walmart+ giveaways

Photo (c) Ronnie Kaufman - Getty Images

The retailer is partnering with celebrity moms to share parenting hacks and Walmart specials

With Mother’s Day right around the corner, Walmart is gearing up to honor new moms in the coming weeks. 

The company is launching a new campaign dubbed, the “Mother of All Savings Memberships,” in which it will donate one year of a Walmart+ membership to as many as 20,000 new mothers during the month of May. 

“Walmart+ brings together benefits that will help save moms precious time,” said Seth Dallaire, executive vice president and chief revenue officer of Walmart. “Whether it’s getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms, we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.” 

Partnering with Pampers and famous moms

Walmart will be working with a group of celebrity moms as well as the Pampers company to help bring 20,000 new mothers a year of Walmart+ for free. During the month of May, mothers giving birth at hospitals across the country will receive goodie bags that include important newborn and postpartum necessities – and the chance to redeem 12 months of Walmart+ for free. 

Some of the perks of Walmart+ that could be the most beneficial to new moms include: 

  • Free shipping with no order minimum

  • Returns from home

  • Free delivery from your local store

  • Walmart rewards for members 

  • Mobile scan & go 

In addition, Walmart air commercials and other media items including a group of celebrity moms – Jenny Slate, Stephanie Beatriz, Cardi B, and Janelle James. The women will share their parenting hacks with mothers across the country, as well as explain how they make the most of a Walmart+ membership. 

“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” said Courtney Carlson, senior vice president of retail marketing atWalmart. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being ‘The Mother of All Savings’ – a Walmart+ membership.” 

Getting a gift

While a year of Walmart+ typically costs just under $100, Walmart is also running special deals and offering gift guidance in advance of Mother's Day. The Walmart website has a special page dedicated to gift ideas for moms, aunts, grandmas, sisters, cousins, etc. 

There are gift sets, options for gifts in different price ranges (as low as $15 and under all the way to $100 and under), help with creating themed gift kits, options for different interests like cooking or gardening, ideas for splitting gifts among a group, and more.

Shoppers can choose based on different activity ideas – movie night, paint and sip, breakfast in bed, and more – or “more ways to make her day” – like mommy & me, brunch, or baking. 

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