The retailer has also introduced 18 Black Friday deals that are available starting today online. Those deals include an RCA 65-inch Class 4K Ultra HD LED TV for $399, marked down from $899. They also include a Lenovo IdeaPad 330s 15.6" Laptop with Windows 10 and an Intel processor, for $349. The regular price is $499.
The Black Friday Ad slick shows a 65-inch 4K Roku smart TV for $398; a Hisense 40-inch HDTV for $99; an iPhone 6 on the Straight Talk wireless plan for $99; a Sony PlayStation 4 1TB Slim with the Spiderman bundle for $199; and the Google Home Hub for $99, a $50 savings.
The company has also revealed additional details about how it plans to entice consumers on the big shopping day. Black Friday deals will go live on Walmart.com at 10 p.m. ET on Nov. 21. , two hours earlier than last year.
In-store parties for customers
On Nov. 22, from 4 p.m. to 6 p.m. local time, Walmart stores will throw special Black Friday parties for customers. Once the party ends, in-store events get underway with new tools to make it easier to shop.
Earlier this month, Walmart announced it would station cashiers throughout the stores who will be able to check out shoppers without them having to stand in line.
“There really is no bigger or better day of the year than Black Friday; that’s why we are pulling out all the stops to make it a great night for our customers,” said Steve Bratspies, chief merchandising officer, Walmart U.S. “We’re more confident than ever that our customers will find incredible prices on everything on their holiday wish list at Walmart."
Retailers like Walmart are going all-out this year because more may be at stake. With low unemployment and a growing economy, retail analysts expect consumers will significantly move the needle on retail spending. Some estimates suggest spending could reach $1 trillion for the first time.
Target outlines its plans
Earlier this month, Target revealed some of its Black Friday promotions, including roving associates with portable checkout scanners who can help customers skip long checkout lines.
Target has also published its Black Friday ad slick with deals, which include more than 15 TVs under $300 and the lowest price ever on an Element 55” Smart UHD TV -- $199.99. It also promises the lowest price on popular video games such as Madden 19, Destiny 2, NBA 2K19, and FIFA 19.
Target says its Black Friday deals will go live early in the morning of Thanksgiving on Target.com. For consumers who prefer in-store shopping, stores will be open at 5 p.m. on Thanksgiving until 1 a.m. on Friday, Nov. 23. Stores will open again on Friday morning at 7 a.m.