Starting Friday, Walmart+ members can get free next-day and two-day delivery on all orders from the company’s website, regardless of how much they spend. Company officials hope the perk will attract more consumers to Walmart+.
“Customers have been clear, they want this benefit,” said Janey Whiteside, chief customer officer at Walmart. “Being able to toss an item into your cart, regardless the total, and check out right away lets them knock little things off their to-do list in no time.”
Deliveries from Walmart stores still carry a $35 minimum. Walmart+ members currently get unlimited free grocery deliveries, fuel discounts, and the ability to use Scan and Go in stores, which lets customers shop and check out with their phone.
The move matches Amazon Prime’s policy of offering members free delivery regardless of the size of the order. While the two programs have different costs and benefits, Walmart has now leveled the playing field in one area that consumers appear to value.
More places to use fuel discounts
Walmart said it is also expanding the number of locations where members can use their fuel discounts. They will now include Sam’s Club fuel stations across the country. The discounts are already available at Walmart, Murphy USA, and Murphy Express fuel stations.
Walmart+ launched earlier this year with an annual membership just under $100 a year, making it slightly less costly than Amazon Prime. The rollout included same-day grocery delivery and reserved delivery windows.
A report cited by CNBC put total Walmart+ membership in mid-November at 19 million U.S. households, based on a survey. The same report puts Amazon Prime membership at an estimated 126 million people.