PhotoConsumers have been attempting to manage the data they use on their mobile devices for years, with mixed success. But as technology continues to advance and new media trends take hold, it has gotten more and more difficult to do. Certain services, such as video streaming, can take a big bite out of users’ data if they’re not careful, which can lead to hefty overage charges.

It is for this reason that many providers have changed or abandoned unlimited data plans, which are potentially less lucrative than raking in exorbitant fees related to data limits. However, Verizon recently announced a new mobile data plan that allows users to buy unlimited data for small chunks of time.

The plan, called PopData, allows consumers to take advantage of 30- and 60-minute periods of unlimited data, which could be very useful if you need to download a large file or find yourself in an area without Wi-Fi. The company is pricing the 30-minute periods at $2 per extension and the 60-minute periods at $3 per extension, and the total cost of all extensions will be added to each customer’s bill at the end of the month.


While the new plan may seem great at first glance, critics have been quick to point out its shortcomings. First, customers should be aware that PopData is only available while they’re in an LTE network; consumers in an area where Verizon’s 3G network is only available WILL NOT be able to use PopData, so data limits will still apply. The plan is also only available to postpaid subscribers, which means prepaid customers won’t be able to access it.

Perhaps more worrying is the way that the timer works on the plan. Once a user selects an extension and starts the timer, there is no stopping it. If there are network problems, like slow speeds or bad performance, the timer will continue to tick down anyway.

For users on less congested networks, this might not be too much of an issue. But for those who might be sharing a network in a city or highly-populated area, having a set time of unlimited data isn’t all that helpful if the network speeds are slow.

So, before signing up for a block of unlimited data, consumers should be well aware of network conditions and how it might affect their mobile activities. To learn more about PopData, visit the plan’s page here and peruse the FAQ section here.

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