"Throughout the past forty years, MileagePlus has evolved to meet the ever-changing needs of our members as well as reward their loyalty," said Luc Bondar, vice president of marketing & loyalty and president of MileagePlus at United.
"That's why we celebrate this major milestone by offering our members generous promotions throughout May. We're also taking this occasion to launch the contest to show appreciation for the healthcare workers who stepped up to protect our communities during the pandemic."
How to enter
This is not a simple sign-up online type of contest; it requires a bit of championing for a healthcare worker who went the extra mile during the COVID-19 pandemic.
There are certain things that United’s panel of judges -- all members of the medical community -- will be looking for when it comes to nominations. Specifically, the person submitting the nomination needs to prove that the nominee went above and beyond to make a difference for their community and embody some of United's core values including:
Safe: They make the world a safer place for everyone around them.
Caring: The nominee shows appreciation for all members of their community by being welcoming, kind, and compassionate.
Dependable: They're the person you can rely on for anything, be it big or small.
Determined and Efficient: They keep things moving forward even when the going gets tough.
The deadline to enter the contest is May 17, 2021, so time is of the essence. To nominate an essential healthcare worker and for the full contest terms, consumers can visit united.com/essentialthanks and write a short explanation about why this person deserves recognition.
Deals for non-healthcare workers
Healthcare workers might be getting the big prize in United’s anniversary promotion, but the airline has something for non-healthcare workers too.
MileagePlus members can get everything from double miles on eGift cards to a 40% bonus when members buy miles. Complete details on the dates and procedures of the promotion are available here.