Jane Manchun Wong, who is known for finding new features before companies officially announce them, found evidence that Twitter is planning a subscription service called Twitter Blue. It will initially be priced at $2.99 per month. For that price, subscribers will reportedly get the following features:
“Undo Tweets.”When a user posts a tweet, an “Undo” button with a timer will appear, allowing users a few seconds to change their mind and stop the tweet from appearing on the live feed.
“Collections.” This feature gives users the ability to save and organize their favorite tweets into folders dubbed “Collections,” with the aim of making them easier to find later.
Finding different revenue streams
Wong said Twitter is working on a tiered subscription pricing model, which suggests that other tiers could have even more features than the two named above. She shared a screenshot in which Twitter stated that the service would auto-renew each month and could be canceled any time.
The rumored new subscription model comes as the free-to-use social media site explores new ways of making money. Last July, Twitter CEO Jack Dorsey told analysts that it could eventually launch a subscription service. He told investors that there is a "a really high bar" for when Twitter would ask users to "pay for aspects of Twitter."
"We want to make sure any new line of revenue is complementary to our advertising business," Dorsey said in July. "We do think there is a world where subscription is complementary, where commerce is complementary, where helping people manage paywalls ... we think is complementary."