PhotoIt may feel like it happened all at once to some consumers, but social media has become completely pervasive in our connected world. It’s becoming more and more rare for someone to not have some sort of online presence, whether it be on Facebook, Twitter, Instagram, or one of the other numerous sites that attract users these days.

Now, a new social network feature is being added to a popular site that caters to online gamers. Online social video and gaming platform Twitch began rolling out a new tool, called Pulse, on Monday. Its goal is to allow users of the site to post and interact with their online friends and followings through the sharing of game clips, highlights, schedules, photos, and other content.

Twitch was originally snatched up by Amazon back in 2014, and since then it has accrued a massive following. The site boasts 100 million monthly viewers who watch an average of 106 minutes of content daily. The site has become a haven for high-profile and professional streamers, who can make a living from fan donations and associated brand deals.

How it works

The system works much like other social media sites like Facebook; users can post content to their own personal channel pages, as well as like and comment on posts from friends and followers. For high-profile and professional streamers, selected moderators will be able to delete posts and comments that they deem inappropriate, or limit posts and comments to select groups.

Streamers will also be able to find their new Channel Feed on the far-left column of their Channel page, below the video player. However, the format is subject to change as Twitch receives feedback.

As with many rollouts, not all users will be receiving the update at the same time. The company says that web and mobile versions of Pulse will be rolling out for the next few weeks, and any feedback can be submitted here.

“We can’t wait to see what stories, highlights, comebacks, and rants you bring to the party,” the company said to its community in a blog post.  

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