PhotoIf you get a text from a friend or someone in your list of contacts, their name pops up, making it easy to know who is sending a message.

But if it is just a number that flashes on your screen, it could be from anyone – and most likely it's an anonymous spammer.

Truecaller, a mobile call management company, has just released Truemessenger, an app which the company claims will make texing smarter and more social. It's a free download on Google Play.

The purpose of Truemessenger is to put a name, and even a face, to every incoming number.

Filter and block spam

“It helps you filter and block spam by tapping into vibrant community of more than 150 million members who help protect one another from annoying intrusions,” the company said in a release.

When you receive a text, the app, which is integrated with Truecaller's network of 1.7 billion numbers worldwide, scans social networks and automatically assigns photos, nicknames, and other contact information to the incoming message.

The app also allows you to set up your own spam rules, just like you can with email. SMS spam is either filtered out of your inbox or blocked altogether. You have less clutter in your inbox and aren't left guessing who might be trying to reach you.

Truecaller Takes Aim at Mobile Spam

Right now Truecaller says spam accounts for 15% of all SMS messages sent, which represents 1.2 trillion spam messages each year. In the U.S. market, while there are plenty of other communication options, texting is still the most-used app, making it a prime target for telemarketers and fraudsters.

You know, the free gift card offers, marketing promotions, and outright phishing scams? The scammers trying to pull them off lose their anonymity.

And if you happen to be the target of an anonymous cyber-bully who texts hateful messages, the app can gather and present quite a bit of information about your tormentor.

Truecaller says its Truemessenger app gives users the ability to detect, block, and report spam alongside other Truecaller members. Users also have the option to avoid messages from unwanted numbers and contacts.

Orderly inbox

The result is a clean and neat inbox where spam messages disappear into a separate folder. Users may also add advanced filtering options by creating customized filters with known spam keywords or number series, such as area codes or country codes.

“We are in the middle of the Wild West in terms of spam messages we receive on our mobile phone, and despite the evolution of services in other areas, little has been done to curb the number of spam messages we receive on a daily basis,” said Alan Mamedi, CEO & co-founder of Truecaller.

The brief video clip below shows how Truemessenger works.

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