It's never too early to start thinking about holiday shopping. Shoppers with children to buy for this holiday season may be struggling to figure out what toys kids are into this year.
To keep grown-ups from having to take a blind guess, Toys“R”Us has compiled a collection of what they say will be on every child’s wish list this December.
For decades, the toy giant has released its annual list of Holiday Hot Toys, says merchandising executive Richard Barry, “to help aspiring Santas plan their shopping lists even before kids write their wish lists."
Uncovering top trends
The retailer’s research team has traveled the world over the past 20 years scouting for toy trends and phenomena and has uncovered some of the biggest breakout toys, including Tickle Me Elmo, Zhu Zhu Pets, and Hatchimals.
“It's serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, " said Ariana Gentry, Toys"R"Us president of play in a statement. "Not only is this year's list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super fun to play with!"
This year’s list features 50 playthings for children in every age group, from baby to teen. The expert-curated list includes a new version of Hatchimals, Fingerlings (toy animals that wrap around your child's finger and respond to noise, touch, and motion), and Batbot Xtreme (a two-foot tall robot version of Batman).
Top 20 toys
The following toys earned spots at the top of Toys "R" Us' 2017 Holiday Hot Toy list.
3-in-1 Sports Zone from Little Tikes
Baby So Sweet Nursery Doll from Toys “R” Us
Disney Junior Doc McStuffins All-in-One Nursery from Just Play
Fingerlings from WowWee
Furreal Roarin’ Ivory, the Playful Tiger Pet from Hasbro
Glimmies Glimtern from Just Play
Hatchimals Surprise from Spin Master
Imaginext DC Super Friends Batbot Xtreme from Fisher-Price
L.O.L Surprise Big Surprise from MGA Entertainment
Nerf Rival Nemesis MXVII-10K Blaster from Hasbro
Nintendo Switch with Neon Blue and Neon Red Joy-Con
Of Dragons, Fairies, and Wizards Magical Fairy Wand from Cepia LLC
Oonies Mega Starter Pack from Moose Toys
PAW Patrol Sea Patroller from Spin Master
Pikmi Pops Surprise! Jumbo Packs from Moose Toys
Power Wheels Boomerang from Fisher-Price
Coco Interactive Guitar from Mattel
Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai
Project Mc2 Smart Pixel Purse from MGA Entertainment
Shimmer and Shine Magical Light-Up Genie Palace from Fisher-Price
To see the complete list of Toys”R”Us’ Holiday Hot Toys, click here.
Sarah has been writing and editing for ConsumerAffairs since 2015. Her areas of interest include technology and cybersecurity news, retail news, and home and living news. She is a graduate of Virginia Commonwealth University, an interior design enthusiast, and a mother of two.