PhotoThe holidays are traditionally a time to give to others, but there’s nothing wrong with treating yourself to a little gift as you check off your holiday shopping list.

In fact, more and more Americans are indulging in the growing trend of “self-gifting” around the holidays. A 2015 survey by brand consultancy agency Kelton Global shows self-gifting is becoming a normal part of the Christmas shopping experience -- especially among millennials.

Overall, about three-quarters of shoppers said they get a little something for themselves when buying clothes, shoes, and electronics for others online.Millennials are 40 percent more likely to self-gift than Gen Xers or boomers, according to the survey.

Where to treat yourself

While you’re shopping for others this holiday season, consider treating yourself to a gift from one of these online merchants.

  • Brika. This site aims to connect talented artisans with “creative and conscientious consumers through the best in modern craft.” Every day, Brika features the work of a new maker of handcrafted gifts. Treat yourself to a unique accessory, a one-of-a-kind piece of jewelry, or a quirky gift for your home.

  • Vellabox. Looking for a gift that will keep showing up on your doorstep month after month? Head over to Vellabox and sign up for a seasonal candle box subscription ($10/month). Each 3-, 6-, or 12-month subscription includes a hand-poured, toxin-free candle and a surprise gift.

  • Warby Parker. Holiday gatherings tend to produce quite a few kodak moments, and chances are you’ll be part of at least a few of them. If your eyewear could use an update ahead of upcoming photo ops, sign up to receive a selection of five potential new frames to try on at home courtesy of Warby Parker.

  • Amazon. With its vast product selection, Amazon is an ideal place to purchase gifts for others. But you can also treat yourself to one of its many stress-alleviating gifts. This $12 journal can help get you out of your head when you’re feeling anxious, this essential oil diffuser can help you relax, and these comfy slippers can help you unwind after a long day of holiday prep.

  • Serena & Lily. Home design enthusiasts will love the preppy-meets-boho feel of the goods on this site. From Moroccan leather poufs to stylish throws, shoppers can find a wide variety of pieces to enhance the look of any room in their home.

  • ASOS. One of the biggest names in online fashion, ASOS offers a wide variety of affordably priced and super stylish apparel and accessories for both men and women. Spend $40 or more at this site, and you’ll get free shipping.


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