PhotoLast year, Target caught the eyes of many job seekers when it announced that it would be hiring 100,000 temporary workers for the holiday season. This year, the retailer is raising the ante even higher.

On Thursday, company officials announced that they would be hiring on 120,000 seasonal workers this year, with a large amount of those positions going towards fulfilling online orders. The move will help Target manage what it expects to be a busy holiday season for foot traffic in stores and pick-up and drive-up services.

Target announced that it will be holding hiring events at its stores around the U.S. from October 12 through October 14.

Moving in on the toy market

Target’s decision to increase its workforce during the holidays follows a strong second quarter in which its online sales rose by over 40 percent. CEO Brian Cornell called the bump to online traffic “unprecedented.”

With the closing of Toys “R” Us, the spike comes at a good time. Company officials say that they’ll be looking to step in and snag as much of the toy market as it can when parents go to shop for their little ones this holiday season -- a plan shared by both Walmart and Amazon.

“We are investing in categories like toy and baby where we know we have this big opportunity ahead of us,” Cornell told CNBC in August. “We are going to make sure we are taking more than our fair share of that market share.”

The company plans to fill 7,500 positions at fulfillment and distribution centers, where seasonal workers will help unload and pack up orders. Positions in stores will primarily focus on restocking shelves and helping customers find items.


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