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Target reveals its Black Friday plans, along with a peek at the deals

The retailer has a Black Friday preview sale planned for this weekend

Photo (c) Andrei Stanescu - Getty Images
With Black Friday 22 days away, Target has begun to roll out what it calls its “HoliDeals,” with sale prices on merchandise like home furnishings, electronics, and toys.

As part of the rollout, the retailer offered a preview of its Black Friday ad. In years past, stores went to great lengths to keep this ad under wraps. Target stores will also hold a two-day Black Friday preview sale this weekend with an increased number of bargains.

Members of its Target Circle loyalty program will get first crack at the deals as the company is providing early access to consumers who have signed up for the new promotion. RedCard holders will also be included.

“This is the busiest time of year for our guests, and with the shortened season, we want to make it as easy as possible for them to cross everything off their holiday list at Target,” said Rick Gomez, executive vice president, chief marketing and digital officer, Target. “And with our biggest investment ever in guest service, our teams will be ready to help guests shop and save with ease this holiday season.”

Target is increasing its seasonal staff

In September, Target announced it would hire more than 130,000 seasonal workers to help it meet the Christmas rush. The company said about 125,000 workers would fill in-store positions and about 8,000 would be placed in distribution and fulfillment center jobs. Target will pay workers a minimum starting wage of $13 per hour.

The Black Friday Two-Day Preview Sale will run Friday and Saturday, November 8 and 9. Target shoppers will have access to some of the Black Friday sale items during the event that will last all day both days.

The sale items will include:

  • TCL 40” 1080p Smart LED Roku TV for  $169.99 

  • Nikon D3500 18-55mm Camera $399.99 

  • Discount on top-selling mobile devices

  • $200 Target GiftCard with the purchase of the newest generation iPhones

  • Jetson Strike Hoverboard $95 

  • Beats Solo3 headphones $129.99

The day before Thanksgiving, Target says its RedCard holders and Target Circle members will get early access to some of the best Black Friday deals. RedCard holders will get an additional 5 percent off purchases that day.

Black Friday itself will start Thanksgiving morning on Target stores will open at 5 p.m. on Thanksgiving Day and remain open until 1 a.m. Friday. Stores will reopen at 7 a.m. for the main event and the 2019 holiday shopping season will officially be underway.

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