Ahead of Black Friday, Target has added same-day delivery service to its app. Previously, the retailer only offered the service on its desktop website.
Consumers with iOS and Android devices can now request fast shipping on Target’s official app. The service, which Target offers in partnership with Shipt, costs $10 per delivery. However, those who pay $99 annually can get unlimited deliveries on orders of $35 or more.
Target also announced on Thursday that it’s giving its customers free same-day shipping on orders of $75 or more when they use the Target app or Target.com from November 17 through November 26.
“Millions of guests love using the Target app to shop, save and get what they need quickly—and it’s a game-changer during the busy holiday season,” Dawn Block, senior vice president, digital, Target said in a statement. “Adding same-day delivery to our app is another way we’re making it easier and faster for guests to get the same great value, curated products and top-notch guest service they’ve come to expect from Target, all while placing an order online or directly from their phone.”
Target says customers can get same-day delivery on alcohol, groceries, and wide selection of other products.
As the holiday shopping season gets underway, other retailers have also started offering faster deliveries. Walmart recently announced the expansion of its next-day delivery service and promised to offer the service nationwide before the end of the year.
Earlier this year, Amazon announced that it would invest $800 million in shortening its delivery times from two days to one day for Prime members.