PhotoTarget recently announced that it will expand its popular Cat & Jack line to include sensory-friendly clothing made specially for kids with sensory issues, disabilities, or those who are required to wear medical devices.

The new adaptive apparel (which was officially launched Oct. 22) was designed to “make getting dressed easier for everyone (kids and parents),” the company said in a statement. Features include side-entry openings, zip-off sleeves, back snaps, flat seams, and areas with abdominal access.

Expanded collection

Back in August, the company added sensory-friendly long and short sleeve clothing items to its website. Now, the retailer has expanded the line to include bodysuits, hooded sweatshirts, puffer jackets, and leggings with modifications for kids and toddlers with disabilities.

“We heard from our guests — and members of our own team — that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that,” said Julie Guggemos, senior vice president, Product Design & Development, Target.

“Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests,” Guggemos said.

Stylish and comfortable

The new adaptive collection features tagless clothing with flat seams, which are ideal for kids or toddlers who won’t tolerate stiff or itchy clothing. To further minimize irritation and discomfort, the clothing is made from extra soft and comfortable cotton knits.

The line also includes jackets with Velcro seams designed to make self-dressing easier for kids with limited hand and finger strength or fine motor skills.

Modifications aside, most of the items that make up the 40-piece adaptive clothing collection are based off of current designs in the Cat & Jack line, so kids will fit right in with their peers.

The pieces range in price from $4.50 to $39.99 (but most are under $20). The items are available online-only at Target.com.


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