Think of it as the long countdown to the holiday shopping season. The nation's retailers are all putting the final touches on competitive strategies they hope will give them an advantage in increasing sales.
Consumers need to be aware of this maneuvering so they can put it to their advantage.
The latest move comes from Target, which says that beginning October 1 it is expanding upon its Price Match Policy by increasing its online usability. The retailer said it is providing longer timeframes and matching additional competitors so that its customers can get the best price, whether in a store or ordering from the website.
“We’ve expanded the list of online competitors we match, both in stores and Target.com, and added 24 more,” the company said in a statement. “We looked at which competitors are most important to our guests, and where there’s a lot of overlap with Target’s product assortment, and landed on the competitors that are most relevant for our guests. And for the first time, that list includes membership clubs like Costco and Sam’s Club.”
Target and Target.com will now price match:
In addition to expanding its list of price match competitors, Target says it is doubling the number of days customers have to make a price adjustment on a product. Customers will now have 14 days, both in stores and at Target.com.