PhotoBack in October, with the holiday shopping season closing in fast, Target joined the move to match online prices. Its “Holiday Price Match” pledged to meet prices of,, and The campaign extended from Nov 1 through Dec. 24.

Apparently it worked out pretty well because Target has announced plans to make it a year-round promotion. Target stores will even price match items found on

The new policy takes effect immediately and works this way: If a consumer buys a qualifying item at a Target store, then finds the identical item for less in the following week’s Target circular or within seven days on,,, or or in a local competitor’s printed ad, Target will match the price.

“Guests can confidently shop at Target every day for the best value in retail,” said Gregg Steinhafel, Target chairman, president and CEO. “We know that our guests often compare prices online. With our new Price Match Policy and the additional five percent savings guests receive when they use their REDcard, Target provides an unbeatable value.”

Terms and conditions

There are some terms and conditions that shoppers should get familiar with:

  • The item must be the identical item, brand name, size, weight, color, quantity and model number.
  • Limit of one competitor online price match per identical item, per guest.
  • Price must be valid at the time the price match is requested.
  • Retail price must be shown on the Website or print ad. Online prices will be validated by a Target team member.
  • Competitor online items must be in stock at the time a price match is requested.
  • Competitor catalogs can be matched as long as the catalog displays a current date, retail price and meets all other competitor ad match qualifications.
  • If item is not available in a Target store, a rain check will not be issued to match the online price or competitor’s print ad.
  • Target reserves the right to verify a competitor’s advertised price and the availability of the item.

Won't match itself

Target Stores Jan. 8, 2013, 6:49 p.m.
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In addition, Target stores in Hawaii and Alaska are not taking part in the price match guarantee. And, Target will not price match with other Target stores. Jenn, of Warrenville, IL, found recently that not all Target stores have the same prices.

“I was at the Warrenville, IL, Target this morning and saw a convertible sofa on clearance for $114.68 or $114.98, and they had no more left,” Jenn wrote in a ConsumerAffairs post. “I went to Wheaton and they not only had none but it was $160.98.”

Price match may be requested at Target’s Guest Services prior to a purchase with proof of current price or by bringing the original Target receipt and proof of current price.

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