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Target announces list of top toys and store exclusives ahead of holiday season

Same-day pickup and delivery remain in place to make things more convenient for shoppers

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Photo (c) Andrei Stanescu - Getty Images
Christmas in August? If you’re a Target shopper it is. 

On Monday, the company announced the selections for its Top Toy list for the upcoming holiday season and gave details on some store exclusives that customers will be able to take advantage of in-store and online. It also updated the public on its plan to add over 160 Disney stores inside Target locations across the U.S.

Target officials said 85% of the toys in this year’s lineup will be completely new. At the top of the list are brands like LEGO sets, L.O.L. Surprise! dolls, PAW Patrol, Barbie, and the Zoe Doll. Target is also partnering with FAO Schwarz, the oldest toy store in the world, on an exclusive 70-piece toy collection.

Target is also growing its partnership with Disney in a big way, with popular properties like Star Wars and Raya and the Last Dragon headlining the inventory.

"Target continues to be a top toy destination for all families, and we're pleased to offer unique experiences and a curated toy assortment that brings joy to parents and children of all ages," said Nik Nayar, SVP of Hardlines, Target. "We're seeing more guests shop for toys at Target than ever before, and whether it's Bullseye's Top Toys or finding joy with one of the 1,300+ exclusive toys and games, guests are choosing Target for our inspiring, easy and affordable gift-giving experience."

The Top Toys of 2021

Target’s list of Top Toys for this holiday is broken down into six categories that focus on different areas of play. They include:

Inspire New Stories

  • Healthy Roots Zoe Doll

  • Baby Alive Lulu Achoo Dolls

  • Disney Raya and the Last Dragon Land of Kumandra Set – EXCLUSIVE

  • B. Play Ice Cream Truck – EXCLUSIVE

  • Animal Planet Deep Sea Shark Rescue Submarine Set – EXCLUSIVE

  • Kinetic Sand Sandyland Folding Sandbox – EXCLUSIVE

  • OSMO Little Genius Starter Kit – EXCLUSIVE

  • LEGO Creator Botanical Collection Bird of Paradise – EXCLUSIVE

  • LEGO Friends Heartlake City School

  • Gravitrax Speed Marble Run – EXCLUSIVE

  • Peek-a-Roo

  • Orbeez Soothing Spa

Inspire Imagination

  • L.O.L. Surprise! Family Pack 24K DJ and Neon – EXCLUSIVE

  • L.O.L. Surprise! OMG Movie Magic Studio

  • Na! Na! Na! Surprise 3-in-1 Backpack Bedroom Jennel Jaguar and Sarah Snuggles

  • Barbie Dreamhouse

  • Rainbow High Rockstars Lyric Lucas, Vanessa Nova, Carmen Major – EXCLUSIVE

  • Love, Diana Magical Musical Castle

  • Ryan's World Lost City Adventure Chest – EXCLUSIVE

  • Jurassic World Legacy Collection - Tyrannosaurus Rex Escape Pack – EXCLUSIVE

  • Star Wars Galactic Snackin' Grogu

  • Batman All-Terrain Batmobile Remote Control Vehicle

  • Hot Wheels Monster Trucks T-Rex Volcano Arena Track Set

  • Monster Jam Remote Control Freestyle Force Grave Digger

  • Imaginext DC Super Friends Transforming Bat-Tech Batbot

  • Unicorn Purse Pets

  • Got2Glow Fairy Finder Pink Jar

  • Magic Mixies

Inspire Dreams and Creativity

  • FAO Schwarz Electric Guitar + Amp – EXCLUSIVE

  • LEGO Harry Potter Hogwarts Wizard's Chess – EXCLUSIVE

  • LEGO Star Wars The Armorer's Mandalorian Forge – EXCLUSIVE

  • Bluey & Jean Luc's Caravan Adventures Playset – EXCLUSIVE

  • Melissa & Doug Let's Explore Park Ranger Cabin and Boat – EXCLUSIVE

  • Our Generation Cozy Cabin

  • 5 Surprise Toy Mini Brands Toy Store

  • Lalaloopsy Sew Royal Princess Party: Suzette & Mimi La Sweet and Cosy & Teacup Hearts

  • PAW Patrol: The Movie Ultimate City Tower Playset

Inspire Active Play

  • Segway C20 Kids Electric Scooter – EXCLUSIVE

  • Jetson Sync All-Terrain Hoverboard Black – EXCLUSIVE

  • NERF Elite 2.0 Flipshots Flip-32 Blaster

Inspire Fun Family Moments

  • Monopoly: Target Edition – EXCLUSIVE

  • Chuckle & Roar Pop It! XL Tie Dye – EXCLUSIVE

  • Throw Throw Avocado – EXCLUSIVE

  • Crossed Signals

  • Beyblade Burst Surge Speedstorm Slayer Showdown Battle Set – EXCLUSIVE

  • Roblox Action Collection - Ninja Legends Deluxe Playset

Inspire Future Gamers

  • Nintendo Switch OLED

  • Nintendo Switch with Neon Blue and Neon Red Joy-Con

  • PlayStation 5 Console

  • Xbox Series S

Focusing on customer convenience and deals

To save its customers time, the same-day pickup and delivery options that Target began offering during the COVID-19 pandemic will remain in place with no membership required. To save those same shoppers some money, the company says its Top Toys all start at a $19.99 price point. Target RedCard holders can also enjoy 5% off their Top Toys purchases.

Some consumers have taken a shine to Target’s efforts to cater to customers. In a ConsumerAffairs review, Mike of Bernalillo, N.M., said he was satisfied by the shopping experience. 

“Great store with lots of variety. Love the toy and game section. Electronics are well stocked and seasonal stuff always get my attention,” he wrote. “And employees always in a good mood. Returns are easy!!”

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