On Monday, the company announced the selections for its Top Toy list for the upcoming holiday season and gave details on some store exclusives that customers will be able to take advantage of in-store and online. It also updated the public on its plan to add over 160 Disney stores inside Target locations across the U.S.
Target officials said 85% of the toys in this year’s lineup will be completely new. At the top of the list are brands like LEGO sets, L.O.L. Surprise! dolls, PAW Patrol, Barbie, and the Zoe Doll. Target is also partnering with FAO Schwarz, the oldest toy store in the world, on an exclusive 70-piece toy collection.
Target is also growing its partnership with Disney in a big way, with popular properties like Star Wars and Raya and the Last Dragon headlining the inventory.
"Target continues to be a top toy destination for all families, and we're pleased to offer unique experiences and a curated toy assortment that brings joy to parents and children of all ages," said Nik Nayar, SVP of Hardlines, Target. "We're seeing more guests shop for toys at Target than ever before, and whether it's Bullseye's Top Toys or finding joy with one of the 1,300+ exclusive toys and games, guests are choosing Target for our inspiring, easy and affordable gift-giving experience."
The Top Toys of 2021
Target’s list of Top Toys for this holiday is broken down into six categories that focus on different areas of play. They include:
Inspire New Stories
Healthy Roots Zoe Doll
Baby Alive Lulu Achoo Dolls
Disney Raya and the Last Dragon Land of Kumandra Set – EXCLUSIVE
B. Play Ice Cream Truck – EXCLUSIVE
Animal Planet Deep Sea Shark Rescue Submarine Set – EXCLUSIVE
Kinetic Sand Sandyland Folding Sandbox – EXCLUSIVE
OSMO Little Genius Starter Kit – EXCLUSIVE
LEGO Creator Botanical Collection Bird of Paradise – EXCLUSIVE
LEGO Friends Heartlake City School
Gravitrax Speed Marble Run – EXCLUSIVE
Peek-a-Roo
Orbeez Soothing Spa
Inspire Imagination
L.O.L. Surprise! Family Pack 24K DJ and Neon – EXCLUSIVE
L.O.L. Surprise! OMG Movie Magic Studio
Na! Na! Na! Surprise 3-in-1 Backpack Bedroom Jennel Jaguar and Sarah Snuggles
Barbie Dreamhouse
Rainbow High Rockstars Lyric Lucas, Vanessa Nova, Carmen Major – EXCLUSIVE
Love, Diana Magical Musical Castle
Ryan's World Lost City Adventure Chest – EXCLUSIVE
Jurassic World Legacy Collection - Tyrannosaurus Rex Escape Pack – EXCLUSIVE
Star Wars Galactic Snackin' Grogu
Batman All-Terrain Batmobile Remote Control Vehicle
Hot Wheels Monster Trucks T-Rex Volcano Arena Track Set
Monster Jam Remote Control Freestyle Force Grave Digger
Imaginext DC Super Friends Transforming Bat-Tech Batbot
Unicorn Purse Pets
Got2Glow Fairy Finder Pink Jar
Magic Mixies
Inspire Dreams and Creativity
FAO Schwarz Electric Guitar + Amp – EXCLUSIVE
LEGO Harry Potter Hogwarts Wizard's Chess – EXCLUSIVE
LEGO Star Wars The Armorer's Mandalorian Forge – EXCLUSIVE
Bluey & Jean Luc's Caravan Adventures Playset – EXCLUSIVE
Melissa & Doug Let's Explore Park Ranger Cabin and Boat – EXCLUSIVE
Our Generation Cozy Cabin
5 Surprise Toy Mini Brands Toy Store
Lalaloopsy Sew Royal Princess Party: Suzette & Mimi La Sweet and Cosy & Teacup Hearts
PAW Patrol: The Movie Ultimate City Tower Playset
Inspire Active Play
Segway C20 Kids Electric Scooter – EXCLUSIVE
Jetson Sync All-Terrain Hoverboard Black – EXCLUSIVE
NERF Elite 2.0 Flipshots Flip-32 Blaster
Inspire Fun Family Moments
Monopoly: Target Edition – EXCLUSIVE
Chuckle & Roar Pop It! XL Tie Dye – EXCLUSIVE
Throw Throw Avocado – EXCLUSIVE
Crossed Signals
Beyblade Burst Surge Speedstorm Slayer Showdown Battle Set – EXCLUSIVE
Roblox Action Collection - Ninja Legends Deluxe Playset
Inspire Future Gamers
Nintendo Switch OLED
Nintendo Switch with Neon Blue and Neon Red Joy-Con
PlayStation 5 Console
Xbox Series S
Focusing on customer convenience and deals
To save its customers time, the same-day pickup and delivery options that Target began offering during the COVID-19 pandemic will remain in place with no membership required. To save those same shoppers some money, the company says its Top Toys all start at a $19.99 price point. Target RedCard holders can also enjoy 5% off their Top Toys purchases.
Some consumers have taken a shine to Target’s efforts to cater to customers. In a ConsumerAffairs review, Mike of Bernalillo, N.M., said he was satisfied by the shopping experience.
“Great store with lots of variety. Love the toy and game section. Electronics are well stocked and seasonal stuff always get my attention,” he wrote. “And employees always in a good mood. Returns are easy!!”