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T-Mobile agrees to change wording in its 5G ads

The Better Business Bureau has concluded that certain ads could be misleading to consumers

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Photo (c) Tak Yeung - Getty Images
T-Mobile has agreed to stop running ads with unsupported claims about the current state of its 5G network.

The National Advertising Division (NAD) of the Better Business Bureau said T-Mobile’s recent 5G advertising could make customers think that T-Mobile and Sprint’s combined networks have led to the creation of benefits that don’t actually exist yet. 

In the advertisements in question, T-Mobile falsely claims that it has the "the best 5G network," "highest capacity in history," and the "most reliable network," according to the NAD. The NAD said the ads did not “reasonably convey a present-tense message that the aspirational future benefits from T-Mobile are presently available to consumers.” 

The group also took issue with the ad’s depiction of "magenta and yellow beams rapidly shooting from tower to tower, speeding through server rooms across cities and over vast landscapes.” The NAD said the ad is misleading and conveys the “unsupported message that the touted benefits of the merger will be imminently realized by consumers.” 

To clear up any confusion, the group is asking T-Mobile to modify its wording in the ad so that consumers don’t think the benefits of the merger are immediate.

T-Mobile said it “supports the self-regulatory process” and has agreed to dial down exaggerated and presently unsupported claims like, “You’ll get the best 5G network.” 

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