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Study: TV's cooking shows fail to promote food safety

Practices are out of compliance in 70% of episodes

Photo (c) Cherries - Fotolia
Consumers' fascination with food has made The Food Network must-see TV for many an amateur chef.

But while viewers may learn how to prepare a gourmet meal, they aren't going to learn much about avoiding E. coli and other foodborne illnesses. At least that's the conclusion of a study by researchers at the University of Massachusetts Amherst.

Though they rarely burst into the headlines, food-related illnesses occur every day. The Centers for Disease Control and Prevention estimates there are 48 million cases each year, resulting in as many as 3,000 deaths.

The U-Mass researchers say the popularity of cooking shows on TV provides a perfect opportunity to educate consumers on basic food safety, yet they say their study found little evidence of it.

19-question survey

The researchers developed a survey with 19 questions, modeled after the Massachusetts Food Establishment Report. It looked at hygienic food-handling, how gloves and utensils are used, protection from contamination, and time and temperature controls.

They also listened for mentions of food safety and proper practices. Researchers viewed 10 popular cooking shows – two to six episodes each – for a total of 39 episodes.

Lead author Nancy Cohen said the survey found the majority of practices observed on the shows were out of compliance or conformance with recommendations in at least 70% of episodes. Food safety was mentioned in only three episodes.

“Only four practices were observed to be in compliance or conformance with recommendations in more than 50% of the episodes,” Cohen said. “For most behaviors observed, the percentage of shows in conformance with recommended practices was much lower than that seen in restaurant employees and consumers in general.”

Food safety at home

The high-profile foodborne illness outbreaks that make the news tend to occur at the manufacturing level or in restaurants, such as the recent E. coli outbreak at several Chipotle Mexican Grill restaurants. But the authors say many of the unreported illnesses occur when consumers prepare food at home.

“There are many opportunities on cooking shows to educate the public regarding safe food handling practices and help reduce the incidence of foodborne illness,” Cohen said. “Similarly, nutrition and food safety educators could work with the media to produce shows that demonstrate positive food safety behaviors and educate consumers about food safety practices as they adopt recipes.”

Until that happens, consumers should educate themselves on ways to properly handle and cook food to prevent illnesses. For example, the U.S. Food Safety and Inspection Service (FSIS) urges consumers to always refrigerate perishable food within two hours.

You'll find other helpful FSIS food safety tips here.

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