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Sony now taking orders for latest 8K TV sets

Two sizes of sets will be available this summer

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Photo (c) SergeyIT - Getty Images
At the Consumer Electronics Show (CES) in early January, the latest 8K TV sets turned many heads with a picture clarity that appeared to be 3D. Now, many of those newest sets are coming on the market.

Sony announced pricing and availability for its new 2020 LED and OLED television models this week. The company’s lineup is powered by Sony processors that are designed to provide even more lifelike clarity. Sony says the technology gives the truest representation yet of what the content producer visualized.

In addition to the picture, featuring the TRILUMINOS display, the latest sets offer Google Assistant, which allows consumers to use voice control to access entertainment, control smart devices, and get answers on the screen.

The sets are not yet on sale, but they are available for preorder at some national retailers, including Best Buy.

"Delivering a personalized, immersive and true-to-life viewing experience is a core focus when developing our next-generation TVs," Mike Fasulo, CEO at Sony Electronics North America, told us in January. "This lineup offers incredible new features to optimize the consumer experience and continue to deliver the creator's intent in both 4K and 8K resolution."

Bumping up 4K content

The Sony Z8H allows 4K video content to be upscaled to 8K, an important feature since there is not yet a lot of content in 8K resolution. 

“Our Picture Processor X1 Ultimate precisely analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail,” Sony said in a press release. “Even images filmed in 4K and Full HD are upscaled close to 8K resolution by 8K X-Reality PRO using a unique 8K database.”

The picture is also enhanced by “Object-based Super Resolution” to reproduce virtually real-world textures. 

The introduction of HD and 4K sets have made movies and sporting events so lifelike that it may have contributed to declining ticket sales. With 8K, that trend could well continue, especially in the post-COVID-19 world as people spend more time at home.

Early adopters, however, will pay top dollar. The 85-inch models will sell for $9,999 while the 75-inch class will go for $6,999. Sony says both will be available this summer.

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