Snapchat has rolled out a new feature that lets users share Snapchat Stories with people who aren’t on the platform.
The addition of this new feature, part of a major redesign announced late last year, makes it possible for anyone -- not just those who use the app -- to see public stories on Snapchat’s redesigned Discover tab.
To share content, users tap and hold tiles in Discover. From there, Snapchatters can tap “share story” and decide to send the content via text message, email, Twitter, or copy the link.
For now, three different types of stories -- Official Stories, Our Stories, and Search Stories -- are currently available to share outside the platform. Our Stories and Search Stories will be viewable outside the app for 30 days, while Official Stories will disappear after 24 hours.
Snapchat’s parent company, Snap Inc., says the new feature was introduced partly in the hope of showing non-Snapchat users what the app can do. Each link includes a "Download Snapchat" button that encourages those who view the story and aren't on the app to try it out for themselves.
The company’s third quarter results revealed that its global daily active users was lower than what analysts had predicted (178 million). Attracting more eyes to the content within the app is one way to grow its user base.
The new feature will be available immediately to any iOS and Android Snapchat user running the redesigned Snapchat app.