Prime Day happens next week. Here’s a sneak peak at some of the best deals.

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Discount travel is being offered for the very first time

If you’re a deal hog, you’ve probably already told Alexa to get you out of bed next Tuesday at 3 am – the time when Amazon’s 2023 Prime Day event kicks off.

The company promises more deals than ever before, with 48 hours of discounts on millions of products. Plus, it’s adding a new twist by dropping new deals every 30 minutes during select periods.

In an email to ConsumerAffairs, Amazon said the deals will be highlighted across the beauty, fashion, fitness, electronics, toys, and Amazon device categories, but that’s a little too big picture, right? Digging deeper, here’s what we found as far as specific deals are concerned.


How about up to 90% off channels & titles for Prime members? DealNews turned ConsumerAffairs on to this gem: Prime members can save on 2-month subscriptions to channels including Paramount+ (50% off), AMC+ (50% off), and Starz (90% off), as well as individual titles like Dungeons & Dragons: Honor Among Thieves, Black Adam, and select Indiana Jones movies.

And that’s not all.  Prime members can subscribe to select channels for $0.99 for up to two months and get 50% off for up to two months if they are not already subscribed.

And, if you have a student in the household, eligible customers who sign up for a new Prime Student membership can receive a $6 credit to rent or buy titles on Prime Video.

Other entertainment-related deals include:

  • Amazon Music Unlimited: Prime members who haven't yet tried Amazon Music Unlimited can get four months free, with access to more than 100 million songs and podcasts ad-free, on-demand, and in high-quality streaming audio. Amazon Music Unlimited subscribers can also upgrade to a Family Plan for four months at no additional charge.

  • Books – both audio and digital: If you’re a book lover, check out these deals. Prime members can get the first three months free of Audible Premium Plus. Membership includes a massive selection of new releases and bestsellers, plus unlimited listening to thousands of included Audible Originals, audiobooks, and podcasts. And, you can get three months of unlimited reading for free with Kindle Unlimited.

Expecting Moms

Having a baby or know someone who is? WhatToExpect’s Christine Mattheis says that every mom realizes one thing they should stock up on are diapers, wipes, and ointments. If anything is like last year, Amazon might offer up to 36% off diapers and wipes from big brand names like Pampers, Honest and Babyganics 

“This year, keep an eye out for similar deals. If you’re pregnant or have a newborn, consider buying at least one box each of sizes one through three on Prime Day. If your baby’s older, buy at least one box of whatever size they’re in now, plus one box of the following two sizes. It’s significant savings on something you’re guaranteed to need eventually,” she said.


Need some new duds? Here are some Prime Day deals that might fit the bill:

  • Gap: Save 60% on select Gap men's, women's, kids', and baby apparel.

  • Victoria's Secret: Save up to 45% on select Victoria’s Secret products.

  • Pop Culture T-shirts: Merch on Demand t-shirts for adults and kids will be on sale for $13.99. Options include family favorites like Barbie, Disney, Hello Kitty, Marvel, and Star Wars, as well as classic music merch from artists including the Beatles, Dolly Parton, Pink Floyd, Slayer, and Whitney Houston.

Food Delivery

  • Grubhub: Prime members get $15 off Grubhub orders of $25 or more with code GRUBPRIME this Prime Day. Prime members also enjoy $0 delivery fees with a free, one-year Grubhub+ membership trial valued at $120—at no additional cost to their Prime membership.

  • Amazon Fresh: Prime members can save up to $40 when they shop for groceries online, and get $20 off $100 or more purchases on Prime Day. Additionally, Prime members can save 25% when they spend $50 or more at a local store. 

  • EBT Cardhold deals: Prime and Prime Access members with an EBT card can save on groceries with Amazon Access. If you’re shopping for groceries in Amazon stores for the first time, enjoy $5 off your first order over $15 of select Amazon foods.

Discount Travel

Now, here’s something we’ve never seen before on Prime Day – discounted travel. Priceline is joining forces with Amazon to bring shoppers the first-ever Prime Day online travel deal! The company is amplifying savings with things like 20% off Hotel Express Deals with Priceline - $300 minimum purchase with a maximum savings value of $75.

The little guy's got deals, too

More than 60% of sales in Amazon’s stores are from independent sellers, and not to be left out, small businesses are trying their best to carve out some deal action of their own. Here are some that might be worth checking out:

Check out the full selection of small business deals at

Smart Speakers and Electronics

Amazon is taking the opportunity to move out excess inventory of its smart speaker line during Prime Day 2023 – many things as much as half-off. If you don’t have a smart speaker in your house, it might be worth buying one to replace an alarm clock, have Alexa answer the occasional question, play music or video chat with your family.

“It's absolutely worth buying Echo devices on Prime Day because these are the best prices we've ever seen for these smart speakers,” MakeUseOf’s Abriela Vatu, said. “If the trend from previous years keeps this time around, it will be a long time before we see these kinds of prices for these devices again. So, if you've been waiting to get an Echo, now's the time to add it to your cart!

As for your eyes and ears...

If you need a new Smart TV, the Amazon Fire 43” Omni Series will be 75% off; and JBL Live 660NC Noise Cancelling Headphones will be 55% off.

And for digital artists, they can save $50-150 off Wacom and Intuos graphics tablets -- including $29.95 for One by Wacom and $99.95 for Intuos Medium BT Pistachio -- in both Lightning Deals and over the two-day course of Prime Day.

Back to School

This Prime Day, Prime members can get a head start on back-to-school and off-to-college shopping. There are savings across all top categories for parents, students, and teachers, including:

  • Select kids’ uniform styles from Amazon brands for under $10

  • Up to 55% off select Crayola products

  • Up to 55% off select mattresses and beds from Zinus

  • 30% off lunch boxes from Bentgo

  • 30% off select shoes from Hey Dude

  • 30% off towels and bedding from Amazon Basics

  • Up to 25% off select laptops by Acer, ASUS, Dell, HP, LG, MSI, and Samsung

  • 15% off backpacks from Champion

  • Prime members can stock up and save 20% off $30 of select school supplies and everyday essentials. Check out more deals on back to school items and college essentials.

How do you keep up with more deals?

Staying on top of every single price drop and deal announcement isn't going to be easy, but from watching Prime Days unfold over the years, it's apparent that Amazon is trying to make it easier than ever.

One nuance is the rollout of fun and inspirational shopping experiences like Inspire and Shop by Interest to help Prime members discover trending Prime Day deals in an immersive shopping feed that features recommendations from influencers, other customers, and brands.

The other in-the-know suggestion is Prime Night Live “Duel for the Deals.” Starting July 11 between 10 pm and 12 am EDT, tune into @prime’s TikTok Live—a two-hour game show featuring various contestants and special guests, including TikTok faves Alix Earle and Jake Shane, who will help viewers play along to unlock exclusive deals.

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