Peloton has announced the relaunch of its revamped “Tread” treadmill with new safety features and a lower price tag.
The new version is also smaller than the original, which was recalled in May after a child’s death and several reports of injuries linked to the machine. The recall came after an “urgent warning” from the Consumer Product Safety Commission (CPSC) that advised owners of the company’s treadmill to stop using it.
The agency said its staff concluded, following an investigation, that the Peloton Tread+ poses “serious risks to children for abrasions, fractures, and death.”
The new version of the Tread goes on sale next week at a cost of $2,495. In addition, customers will also pay a subscription fee of $39 a month to receive interactive workout programs and live classes.
"Our goal is to be the go-to fitness solution and the largest and safest home fitness brand in the world," said John Foley, Peloton's CEO and co-founder. "We've worked hard to make sure the new Tread truly earns its spot in members' homes. We'll always continue to innovate our hardware, software, and safety features to live up to our commitment to member safety and to improving the full member experience."
New design features
Peloton said the new treadmill was “built from the ground up” and equipped with features that make it easier for users at every fitness level to achieve their goals. Design elements include intuitive speed and incline control knobs and jump buttons. The objective, the company says, is to “redefine what a running-based workout can be.”
Other features include a 23.8" HD touchscreen with integrated speakers and a more compact footprint, measuring smaller than most couches.
Not surprisingly, Peloton is emphasizing safety as it introduces its new machine. The company said the new Tread features a four-digit, digital passcode that each authorized user will need to enter to unlock the belt before a workout.
There is also a physical safety key that helps a runner come to a quick stop during a class if needed. The safety key is also removable so that it can be stored away from the Tread to prevent unauthorized use.
Peloton sales boomed during the early days of the COVID-19 pandemic as gyms across the country closed and homebound consumers looked for ways to stay active.