The holiday shopping season officially kicked off this past weekend with Black Friday, and consumers are scrambling to pick up the goods they want. One popular kind of gift this year will be a gift of experience, like tickets to a concert, play, or sporting event.
Unfortunately, demand for tickets far outweighs supply most of the time, so it’s up to consumers to try and grab them as soon as they become available online. However, many buyers often walk away with nothing because the tickets seem to magically disappear within minutes or even seconds.
While slow internet speeds or bad luck can play a factor, one reason for the lack of available tickets has been the existence of ticket bots -- software used by scalpers that manipulates sales systems to buy up as many tickets as possible. Then, after all the available tickets are gone, they sell them at ridiculously inflated prices to desperate consumers.
However, the practice may become less common thanks to a new law signed by New York Governor Andrew Cuomo. Previously, state laws had banned the use of ticket bots and imposed civil penalties on violators, but now the use or control of ticket bots, or reselling tickets knowingly obtained by ticket bots, is a class A misdemeanor.
The classification change means harsher penalties for those who break the law. Violators can now expect exorbitant fines or even jail time if they’re caught using or knowingly benefitting from the software. The definition of a “ticket bot” has also been expanded under the new law to mean any system, whether autonomous or human-controlled, used to quickly buy up tickets before the general public has access to them.
Predatory and wrong
Ticket bots have long-been abhorred by performers in New York. Back in June, Lin-Manuel Miranda – creator and original lead of the Broadway hit Hamilton – railed against users of ticket bots and how the profited from his show; The New York Times reported that scalpers made around $15.5 million from reselling tickets to Miranda’s last 100 shows before stepping down from his role as the titular character.
“My concern is that our show is about the founding of our country and if bots are buying up all the tickets and charging this insane secondary market price, most of the country can’t see it,” he said.
Gov. Cuomo agreed with the sentiment in a recent statement, saying that “these unscrupulous speculators and their underhanded tactics have manipulated the marketplace and often leave New Yorkers and visitors alike with little choice but to buy tickets on the secondary market at an exorbitant mark-up.”
“It’s predatory, it’s wrong and, with this legislation, we are taking an important step towards restoring fairness and equity back to this multi-billion dollar industry.”