PhotoWhile meandering through an open house, you might pause to imagine your interior design vision executed in the space. But imagining a home that isn’t yours decked out in furnishings and accessories that you love isn’t always easy.

In fact, 90% of consumers have difficulty visualizing a space, according to the experts at Climb Real Estate and VR home design startup roOomy. To help solve this dilemma, the companies partnered with the augmented reality team at Google’s Tango to create a new app called roOomy Reality.

With roOomy Reality, consumers can virtually decorate various rooms, then take their designs to open houses and see what their vision would look like in different homes with the AR Google Tango camera.

Real-time view of interiors

By combining live views of interiors with a consumer’s own ideas, the roOomy Reality platform aims to help consumers “make informed purchase designs on homes and home furnishings.”

Users can bring their interior design vision to life by browsing roOomy’s catalog of 100,000 3D products from 35 home furnishing retailers -- and they can toggle between AR and VR views while doing so.

In addition to helping buyers visualize various spaces, the app may also help real estate agents showcase their properties.

Use in real estate

Home staging can expedite the process of selling a property, but roOomy may take the benefits of home staging a step further by helping consumers picture a space filled with furnishings that suit their taste.

“Homes that are well-staged sell faster and for more money as consumers struggle with fully visualizing a space’s potential,” said Pieter Aarts, CEO and Co-Founder of roOomy. “roOomy is eliminating this problem with its AR/VR app by allowing shoppers to easily experience how interior design styles and home furnishing products will look room to room.”

“RoOomy’s platform powered by Tango utilizing mobile devices will be an invaluable tool for our agents, buyers and sellers alike,” added Mark Choey, CTO and Co-Founder of Climb. “We are excited to offer home buyers an experience that will help them feel more confident in their big purchases, while providing our agents with a way to better showcase their properties.”

RoOomy will initially be rolled out to a group of real estate agents at Climb Real Estate, but will be available in the Google Play Store later this month.


Share your Comments