PhotoThe ad world is vibrating today with news of a series of "touch-enabled" ads that generated a 50% increase in response among consumers. The ads use what is called "tactile haptic" techniques that enable consumers to actually feel them.

Yes, it does sound like nonsense, but take a look at this example, preferably using a smartphone that has vibration capabilities:

Will this drain battery faster than ever? Probably, but researchers say a well-executed haptic application increased the viewer's engagement and sense of connection with the brand. 

We're told it also helped generate feelings of "happiness and excitement." It sort of generated a buzz, you might say.

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