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Netflix to send out biweekly emails to parents with insights on kids’ viewing habits

The company has announced two new features for families

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Photo (c) Justin Paget - Getty Images
Netflix has announced the launch of two new features for families. First, subscribers will see a new “Kids Top 10 list” on kids and family profiles. The most popular children’s shows and movies will be shown and updated daily. 

The leaderboard -- a feature that was previously only available for adult members -- can be viewed in the kids homepage or in the “New & Popular” section in the menu bar across all devices, with the exception of Apple TV. 

The streaming giant also announced on Wednesday that it will start sending out a biweekly email newsletter that will let parents know what their children have been watching. 

The recap email will also include recommendations based on kids’ viewing habits, kids’ favorite genres and topics, and tips on how to best utilize Netflix Kids. The newsletter will also provide some screen-free activities, such as printable coloring pages featuring your child’s favorite characters.

Family-friendly features

The first newsletters will go out later this week to subscribers who have set up a Kids profile on their account. Netflix said the new features are the result of discussions with parents and more than six months of testing.

"Shows and movies are an important way for kids to connect with the world—helping to teach them about new places, create bonds with family or friends, and understand other perspectives," Jennifer Nieva, director of product innovation at Netflix, wrote in a blog post.

The recap emails are intended to “give parents a better understanding of their child’s preferences and new ways to engage those interests,” and the new Top 10 ranking is intended to help younger viewers find new content.

“We’ve seen how Top 10 rows help our members find something to watch, and helping families make the best decisions has always been important to us,” the company said. 

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