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Uzo Aduba in "Orange is the New Black" (Netflix photo)
There used to be a saying in the media world that content was king. Then for awhile it was technology that was king, but now that technology has broken everything wide open and created lots of new pipes, everyone's starting to realize they need content to put in those pipes.

All of which is a long way of saying that the price of movies, TV shows, and original content is going up as more distributors bid for it, which is why Netflix is raising the price of its most popular subscription option from $9 to $10 a month. Other packages are going up by similar amounts.

A Netflix spokesman says the increase is necessary so it can “continue adding more TV shows and movies including many Netflix original titles.” said Netflix rep Jonathan Friedland.

The new price applies immediately to new subscribers in the U.S., Canada, and Latin America. But it will also eventually kick in for existing customers — some of whom will end up seeing their monthly bill increase by $2 a month.

Here's how Netflix explains it on its site:

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