Parenthood is a journey plagued by self-doubt, but Minute Maid wants to let parents know that they’re “Doin’ Good” (#doingood). In a new social media campaign, the brand is encouraging sons and daughters to write letters of gratitude to their parents.
The shareable templates are part of the brand’s ongoing “Doin’ Good” campaign, which first launched in spring 2015. In creating the note-writing campaign, Minute Maid hopes to uplift parents while also emphasizing its family-focused nature.
Messages from kids
“Whether it’s a stranger’s comment or a picture-perfect post in social media, parents today are inundated with doubt. It’s time to shine a light on all the good parents do by saying, ‘You’re #doingood’.”
Since it was posted on November 22, the video has accrued over 160,000 views. Minute Maid’s shareable, fill-in-the-blank templates are available on its website.