McDonald’s has announced that members of its new MyMcDonald’s Rewards program will get free fries on Tuesday July 13. One member will also win free fries for life (a prize valued at $19,685), and another 66 customers will be rewarded with 1 million McDonald’s rewards points.
“After 66 years of unrivaled fandom, you could say our customers’ loyalty has become just as famous as our World Famous Fries, and they deserve to be rewarded,” McDonald’s said in a press release. “So, we’re going to do just that by serving up rewards big and small.”
The fast food chain has dubbed July 13 “World Famous Fan Day'' and is giving customers across the U.S. a free medium order of fries. Customers will need to download the McDonald’s app and sign up for the MyMcDonald’s Rewards loyalty program.
After that, members can add the deal to their cart, place their mobile order, and redeem their fries at a participating McDonald’s.
Entering to win top prizes
Customers who want a shot at winning free fries for life or 1 million MyMcDonald’s Rewards points can head to Twitter and tweet at McDonald’s (@McDonalds) between July 13 and July 20. The company said it will judge entries based on the following criteria:
Expressed love and affinity for McDonald's. The post should have a description of the customer’s “on-going, unwavering love and support of the McDonald's brand”
Creativity and originality. Judges will look at how well the contestant expresses/articulates their fandom in a unique and creative way that is different from standard/expected responses and/or other contestants' responses;
Artistic expression. Posts will also be evaluated on the technical/artistic/writerly skill demonstrated in how the contestant executed their creative vision.
Posts should also include hashtags reading #MyMcDonaldsFanContest and include the home state of the contestant (like #CA or #TX).
"We’re eager to repay years of fandom by giving them what they love most about McDonald’s — our delicious food — for years to come,” said Alycia Mason, McDonald's USA vice president of digital customer experience.