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A Native Foods Oklahoma Bacon Cheeseburger

Sometimes modern marketing is just too mind-bending to ignore. First we had cigarettes without tobacco, then milk made from peas, and now, courtesy of McDonald's, hamburgers made from fresh ground beef.

What a concept.

It's only being tested at 14 stores in the Dallas area, but McDonald's says if customers like the concept -- you never know, it just could spread.

Of course, McDonald's hamburgers have always been made from beef but, as just about everyone knows, the stuff arrives in the form of pre-frozen hockey-puck patties delivered from who-knows-where in great big tractor trailer trucks. It's the fresh-never-frozen concept that's being tested in Dallas.

USA Today says the burgers included in the test are the Bacon Clubhouse and Double Quarter Pounder with Cheese. The patties for these burgers are being made from the same grade of beef as the frozen stuff and are cooked to order, we're told.

You can thank chains like In-N-Out and Shake Shack, which have eaten McDonald's lunch with their fresh-never-frozen promotions.

Consumer trends

 McDonalds  May 13, 2016, 2:58 p.m.
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The company says it's just part of McDonald's never-ending attempts to stay on top of consumer trends and preferences. That might lead one to think that McDonald's would also be looking at the other end of the spectrum -- you know, the no-beef-burger option.

Chains like Native Foods make some pretty colossal burgers despite the notable lack of beef. We recently sampled an Oklahoma Bacon Cheeseburger at the Native Foods outlet in Palm Springs, Calif., where the crowd routinely spills onto the sidewalk at just about any hour.

Although it contained no bacon, no cheese, and no burger -- and, as far as we could tell, no trace of Oklahoma -- the thing was damned good. It was actually bursting with flavor, which is something you hear about but seldom experience.

McDonald's told USA Today its fresh-not-frozen experiment is intended to "see what works and what doesn't." Maybe it would want to try some veggie options?

We checked McDonald's FAQ page, where a hungry diner had asked if the chain served veggie burgers. The verdict: 

No, we don’t currently sell veggie burgers. Although, we are always looking to evolve our menu. We have many customizable menu items like our Premium McWraps and Salads that we’re happy to make for you without meat; although, these aren’t certified vegetarian.

Non-vegetarian vegetable dishes? Well, it's a start anyway.


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