Don’t say we didn’t tell you. McDonald’s is making good on its promise to get serious about chicken.
The company just announced that it’s bringing out the “McCrispy” chicken sandwich. Serious enough that it’s trademarked the name, too.
“This crispy, juicy, tender sandwich is a special kind of delicious—with our crispy chicken filet made with all-white meat, crinkle-cut pickles and buttered potato roll—did we mention it comes in Deluxe and Spicy too?” is the company’s pitch.
When ConsumerAffairs searched for its availability, we found that it’s already available in some U.S. markets with plans to go nationwide on March 13.
The regular version is priced at $4.59 with the spicy version a dime more at $4.69. The deluxe version with lettuce, Roma tomatoes, and mayo is $4.99.
If you want to make your McCrispy a meal, those prices go up to $8.38, $8.48 and $8.88, respectively. The only caveat we found on the McDonald’s app is that the sandwiches are not available after midnight.
“Crispy’ish” things may well be around for a while for McDonald’s fans. ConsumerAffairs also noticed a feature upgrade for McD’s crispy products on its app.
It was pushing Crispy Chicken McMuffins, Crispy Chicken McGriddles, and Crispy Chicken Biscuits, as well, and NRN reports that a Bacon Ranch McCrispy is on the schedule too, but will only be available for a limited time.
The Colonel's attempting to raise the roof on his hen house, too
As things go in the fast food industry, there’s a lot of copycatting. If chicken is your thing, who knows how far this one-upmanship will go, but McDonald’s chicken competition isn’t taking this skirmish sitting down.
After a decade, KFC recently announced the return of its KFC Double Down Sandwich – but it’s a get it before it’s gone thing, only lasting until the first week of April.
Another limited engagement at KFC is the “premium” Bacon & Cheese Chicken Sandwich – a double-breaded, extra crispy, 100% white meat filet, a slice of cheese, two pieces of hickory-smoked bacon, mayo and pickles at participating restaurants for a limited time.
Popeye’s is focusing on Lent right now, and giving its all to new seafood items. But once Easter is over, it’s possible it may reenter the game with a new chicken sandwich to compete with the others.