Remember when the food industry’s crystal ball was seeing little but chicken, burgers, and coffee in McDonald’s future?
The original fast food potentate has made another move in that direction, sending blueberry muffins, apple fritters, and cinnamon rolls – the three remaining McCafe Bakery items – to menu heaven.
“We’re always listening to our fans and adjusting our menu based on what they crave,” McDonald’s said in a statement to the press. “We know goodbyes are never easy – but fans can still satisfy their sweet tooth with our iconic chocolate chip cookies, baked apple pie and frozen desserts at restaurants nationwide.”
As you can imagine, sweet tooth consumers aren’t taking this news very well.
“McDonald's has gone way too far on discontinuing the cinnamon roll. This is McDonald's worse decision in years,” ClimiStormWX tweeted their McSadness “McDonald's, keep the Cinnamon Roll on the menu, if you get rid of it, there will be chaos.”
What does this mean for those who swarmed Mcdonald's after the company started selling Krispy Kreme donuts a few months ago? No official word yet, but there’s speculation that Krispy Kreme may stay on the menu.
RestaurantDive’s Aneurin Canham-Clyne thinks that the discontinued McCafé bakery items could be replaced with a broader offering of Krispy Kreme pastries – one that could be an all-day plus for McDonald’s menu, not to mention a bonus for Krispy Kreme.
In a recent earnings call, the donut company’s global president and COO Josh Charlesworth said his chain has yet to see any adverse impact on existing sales at its doughnut shops. Krispy Kreme CEO Michael Tattersfield told analysts that “We really like the partnership with McDonald’s as it stands today.”