Make Believe Ideas recalls seven Rainbow Road Board Books

Photo source: CPSC

The plastic binding rings can detach from the books

Make Believe Ideas of New York is recalling about 273,000 Rainbow Road Series Board Books sold in the U.S. and Canada.

The plastic binding rings can detach from the books, posing a choking hazard.

The firm has received two reports of the plastic rings detaching in the U.S. and one in Australia. No injuries have been reported.

This recall involves seven board books under the Rainbow Road Series Board Books.

The children’s board books are bound together with plastic rings and were sold individually as well as in a book box with four books.

A list of the recalled board books and ISBN numbers may be found here.

The ISBN number is printed on the book’s right hand corner on the back above the bar code.

The board books, manufactured in China, were sold at Target, Barnes & Noble, Sam’s Club and other stores nationwide, online at and other websites, and at school book fairs nationwide from March 2022, through August 2023.

Individual books sold for between about $10 and $11 and box sets sold for about $21.

What to do

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at

Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of them.

Consumers may contact Make Believe Ideas toll-free at (877) 206-1091 from 7 a.m. to 6 p.m. (CT) Monday through Friday, or online at for more information.

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