You can't make an omlette -- or mayonnaise -- without breaking eggs. Acting on that premise, the Food and Drug Administration (FDA) says Just Mayo isn't mayo.
The FDA has warned Hampton Creek Foods that it is breaking the law by calling its vegan-friendly, eggless spread mayo.
“The use of the term ‘mayo’ in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise,” the FDA wrote in a letter to the company dated Aug. 12 but posted online Tuesday.
“The use of the term ‘Just’ together with ‘Mayo’ reinforces the impression that the products are real mayonnaise by suggesting that they are ‘all mayonnaise’ or ‘nothing but’ mayonnaise,” the agency continued. “However, your Just Mayo and Just Mayo Sriracha do not meet the definition of the standard for mayonnaise. According to the labels for these products, neither product contains eggs. Additionally, the products contain additional ingredients that are not permitted by the standard of identity for mayonnaise, such as modified food starch.”
In other words, it would probably be OK if Hampton Foods took a leaf from the Unilever "I Can't Believe It's Not Butter" songbook and called their product "Not Mayo" but to say that it is "just" mayo when in fact it just isn't, well, that's just not right. It's also a violation of the food labeling laws, FDA said.