“Today, Apple is going to reinvent the phone,” Apple co-founder Steve Jobs said on January 9, 2007.
In a presentation to the Apple faithful, Jobs proceeded to introduce a new mobile phone that not only turned an industry upside down, but changed how human beings interact with one another.
In the 10 years since Apple's introduction of the iPhone, smartphones have been used less for talking and more for communicating on social media, buying things online, getting directions and watching TV. In other words, they have become computers in our pockets. Chances are, you're reading this on one.
It was a vision that Jobs, who died of cancer in 2011, laid out in the presentation below.
Exclusive to AT&T
Apple partnered with AT&T in the development of the iPhone and for several years, AT&T was the exclusive carrier for the device.
In his presentation Jobs mentioned that Apple had patented its revolutionary design, expressing confidence that the smartphone future belonged to Apple. But after Google's Android operating system appeared and was adopted by many electronics manufacturers, a protracted legal battle ensued. In the end, Apple found that it had to share the smartphone space.
According to Statista, there are approximately 215 million smartphone users in the U.S., with the number estimated to reach 222.9 million this year. The number of users worldwide is projected to reach 2 billion by the end of this year.