Google: Privacy, Lawsuits, and Market Shifts

The U.S. government’s antitrust lawsuit against Google goes to trial in September in what could be one of the biggest antitrust trials of the century.

The government’s case claims Google has gained a monopoly in internet search, not by building a better mousetrap but by pushing competitors to the sidelines. Government attorneys no doubt will ask how Google’s dominant position has helped serve consumers, answering their own question by suggesting it hasn’t. 

Does Google no longer deserve to be your go-to? 

The case coincides with arguments by critics and many consumers that Google's search results have gotten less helpful to consumers in recent years, even as it still dominates the search field.

Dominic Chorafakis, P.Eng, CISSP and principal at Akouto, a technology firm, believes some of the dissatisfaction with the search engine stems from how Google monetizes its business, putting paid placement in the mix with non-paid search results.

“From a usability perspective, it can be argued that results have gotten worse over time since Google put ads in line with search results and made them look very similar to non-paid search results,” he said.

In addition, said Chorafakis, internet content as a whole has gotten worse, driving down the quality of search results.  “There's a whole industry that has sprung up around search engine optimization which employs a number of tricks to try and get Google and other search engines to rank the importance of a page to be higher than it might be in reality,” Chorafakis said.

And consumer use of smartphones could explain some of the perception that Google has gotten worse, suggests Joe Karasin, CMO & founder at Karasin PPC. He says consumers used to be more direct and exact with their search queries, but in recent years, typing on their phones, they have come to rely more on the algorithm to figure things out. 

“They don't want to type in long-tail queries, which is often the way to get the best search result possible,” he said. 

“For example, if I need to hire a lawyer, I will usually type in 'best criminal defense attorney near me' and I will get pretty relevant results. If I just type 'best lawyer' my results won't be as relevant. The latter is how most consumers search these days due to the cumbersome nature of typing on their phones rather than a keyboard.”

Google earned its advantage initially

Experts we spoke to were quick to credit Google’s ascension to dominance to the company’s technology. 

“Google figured out how to do two things very well – return accurate search results via a more advanced algorithm than their competitors and monetize the search engine business model," said Karasin, who has worked in the search engine marketing field for the past 12 years and has watched Google's ascent.  “Between these two innovations, Google was able to become the top search engine for consumers.”

Chorafaki believes Google won by focusing on building its own platform rather than relying on off-the-shelf technology.

“Solving fundamental problems with processing large amounts of data allowed Google to scale faster and more cost-effectively than their competitors,” Chorafakis told us.

“The second factor was the advantage of Google's algorithms over those of their competitors for ranking the importance of web pages. This allowed Google to produce much more relevant search results than their competitors which quickly made them the search engine of choice.”

How well are users served?

The case will flesh out two complex, interrelated questions: Has Google violated antitrust laws by competing unfairly, and has Google simply grown too large for other competitors to enter or survive in the space?

The U.S. Justice Department complaint alleges that Google monopolizes key digital advertising technologies, collectively referred to as the “ad tech stack,” that website publishers depend on to sell ads and that advertisers rely on to buy ads and reach potential customers. 

The complaint also alleges that over the past 15 years, Google has engaged in anticompetitive and exclusionary conduct that consisted of neutralizing or eliminating ad tech competitors through acquisitions. 

It also accuses the company of wielding its dominance across digital advertising markets to force more publishers and advertisers to use its products and make it harder to use competing products. Deputy Attorney General Lisa Monaco says ad tech businesses have been harmed financially. Consumers, she says, have been harmed by the lack of competition in search.

Potential result

Nothing may happen very quickly. The trial is likely to be lengthy and if the court rules against Google, the tech giant can be expected to appeal. But should the government ultimately prevail, what might the result look like?

Karasin thinks Google may have to allow other search engines to be used as the default on Android devices, similar to what Microsoft had to do with Internet Explorer at the turn of the century. 

Chorafakis says the outcome is difficult to predict but agrees the court could force Alphabet, Google’s parent company, to divest some of its assets related to search. For instance, Google’s YouTube is also considered a search engine. The government could argue it should have separate ownership.

“More likely scenarios would be requiring Alphabet to provide competitors with access to APIs (automated programming interface) that allow them to integrate their services and offer compelling alternatives, impose price regulations to allow smaller rivals to compete, or prohibit Alphabet from tying or bundling one service with the other,” he said.

For consumers, the result could be a return to the late 1990s when there was no dominant search engine. Consumers of a certain age may remember when Yahoo was a major player in search, along with smaller players such as Lycos and Excite.

Ever searched for yourself on Google? Find something you thought was posted with the intent to harm you? A photo of your signature? Your medical record?

Until now, there wasn't much you could do. But Google is following up on its Results about you tool – the one designed to make it easy for people to request the removal of search results that contain personal phone number, home address or email – and it's got step number two ready.

Now, the company says it’s “significantly updated and improved” the tool, enabling people to keep track of their personal contact information in Google Search and having Google ping them when it finds anything so they can have it removed.

“In the coming days, we’ll be rolling out a new dashboard that will let you know if web results with your contact information are showing up on Search,” Danielle Romain vice president of Trust at Google, said.

“Then, you can quickly request the removal of those results from Google — right in the tool. We’ll also notify you when new results from the web containing your contact info pop up in Search, to give you added peace of mind.”

How to access the tool

Google says people can access this tool in the Google app by clicking on their Google account photo and selecting “Results about you,” but when ConsumerAffairs tried that method, it was a dead end.

The better method we found was google/resultsaboutyou. ConsumerAffairs also found that the experience on mobile devices is different, too. Google provides a quick animation of what that process looks like, here.

From there, it’s a matter of clicking on the three dots next to the search results you want removed and filling out a simple request form. Google says it’ll take things from there, but with the tool barely out of the box, there’s no word on how long that will take.

What you can and can’t have removed

Google does have a lot of power, but it does have limitations on what it can and can’t remove from search results that contain personal information.

“The contact information displayed on the result has to be your personal, not professional, information,” is the company’s stance. “As Google Search seeks to provide users with useful info, it won’t remove info that’s valuable to the public.”

Personally identifiable information (PII) that people can request to have removed from Google Search results includes:

• Confidential government identification (ID) numbers, like US Social Security Number
• Bank account numbers
• Credit card numbers
• Images of handwritten signatures
• Images of ID docs
• Highly personal, restricted, and official records, like medical records
• Personal contact info (physical addresses, phone numbers, and email addresses)
• Confidential login credentials

But if you’re listed in an obituary or a directory listing or a post about you from 30 years ago when you streaked the homecoming game, well, sorry, but you might have a problem.

As ConsumerAffairs understands it,  the search results must show your contact info “with an intent to harm you” or must “contain illegal info.”

Google does give that “intent to harm” caveat serious consideration, though. To request to remove professional information that’s been posted with that intent, all one has to do is use the detailed request form. 

Don’t like a social media post you’re in? Not Google’s problem. Nonetheless, if you want anything like that done, the company lists the steps necessary to make that happen.

To request to remove professional information that’s been posted with the intent to harm you, use the detailed request form. 

Families get more protection, too

One of the most daunting problems parents have in sitting their child down in front of a computer is all the who-knows-what that the child could encounter. If the child isn't careful, one mistyped keystroke or domain name version put put all sorts of explicit imagery like violent or adult graphic content right before their very eyes.

Google is updating that safeguard and those types of graphics will now be blurred by default when it appears in Search results. Of course, if you’re big enough to handle such, you can modify the settings SafeSearch blurring setting or turn it off at any time, unless a parent or someone at school has locked the setting.

Romain said the company is also making it easier to find parental controls directly in Search. “Just type in a relevant query like ‘google parental controls’ or ‘Google family link’ and you will see a box with information on how to manage your parental controls,” she instructed.

Who would’ve thought that Google’s quest for world domination would include taking the place of our wallet, but things are moving in that direction.

Since photos have moved from our wallets to a place on our phones and credit cards are starting to make that migration, Google Wallet thinks there are even more possibilities to reduce our dependence on those accessories and keep everything in one place on our smartphones.

The option rate for using phones as a payment method is going in the right direction, but it’s still got a ways to go. Jenny Cheng, vice president and general manager of Google Wallet, told PYMNTS that the adoption rate is less than 40% penetration in the U.S. for consumers over the age of 40, but younger generations are picking up on the notion much quicker.

A lot of the reluctance is that we have come to count on wallets as a catch-all for things we don’t fully understand how to digitize and put on our phones. Tickets. Healthcare and insurance cards. Driver’s licenses. If there’s something that IDs who we are, then it’s probably in our wallets somewhere. 

Are you ready to try some of this?

But for us to put our leather wallet in our dresser drawer for good, a lot has to happen and that’s where Google is now applying some effort. And Cheng likes the company’s chances, too. Google thinks the key to that is educating the consumer on just how simple this process can be.

To start, Cheng’s team is focusing on four things it thinks it can teach consumers to do easily and, hopefully, get them to a place where they take to this like a duck to water.

Anything with a barcode. “While Google Wallet already supports a wide range of pass types, there are passes that haven’t always been easily saveable to your device,” Cheng admitted. “For example, I have a physical gym membership card that I use whenever I go to work out. It's small and can easily be misplaced, but since it has a barcode on it, I’ll soon be able to simply take a photo of my card and create a secure, digital version of it in Wallet.”

She said that QR codes will work in Google Wallet, too, which will be helpful for things like transit tickets, parking passes, even when you’re returning something to Amazon and you have to have a QR code when you drop it off to be shipped.

Health insurance cards. One more piece of paper we can move from our leather wallets to our phone are health insurance cards. If you’re a Humana customer, you’re ahead of the game because it and Google are developing a digital version of their health insurance card to save to Google Wallet. So, when someone gets to their doctor’s office and the receptionist says she needs to see your insurance information, it’s all right there on your phone.

ID cards. The third thing Google is trying to move to its Wallet app is our plastic government-issued ID cards, such as drivers licenses. Already, people with a Maryland ID or driver’s license are able to add their ID to Google Wallet on any phone running Android 8.0 or later that has device lock enabled. In the coming months, residents of Arizona, Colorado and Georgia will join them.

Maryland-issued IDs saved to Wallet can also be used at TSA PreCheck lines at select airports. Cheng said that later this year, Google will begin rolling out ways to book a car or verify other online accounts via Wallet.

Another ID-related goal is to incorporate corporate badges in Google Wallet and Cheng said that will happen later this year, giving employees convenient and secure access to buildings, cafeterias and more. Naturally, there are privacy and security concerns that people might raise in regard to company IDs, but Cheng says the company is prioritizing both aspects. 

Travel tickets. Travel preparation, whether for business or pleasure, can be stressful. The worst feeling is when you realize you can't find your paper boarding pass at your gate or on the train.

In the near future, people who use Google's Messages app with RCS enabled will be able to check in for travel entirely through Messages. Ticket or boarding pass will be sent directly to their Messages app, where they can save it in Wallet. 

“To have all of this in one place is what’s going to continue to allow that tie-in of payments, identity, and passes … so that everything you need to do, in the real world, is easier and safer,” Cheng told PYMNTS.

If you have more than one Gmail account, you might want to take a look at the one you use least because it could disappear. Google is going on a cleaning spree and deleting Gmail accounts it considers to be just taking up space.

The average person has 1.9 Gmail accounts. It might not be surprising that people tend to get lazy with their secondary accounts when it comes to reusing passwords and security like two-factor authentication.

Google has to deal with more than a billion superfluous email accounts and with nuisances like spam, account hijacking, security threats, and phishing scams going after all of those, Google's action shouldn't be a surprise.

Who’s getting cut and when

If you haven’t used or signed into a Google account in two years, everything tied to that email address is at risk. And when we say everything, we mean everything — Gmail, Docs, Meet, Calendar, and even Google Photos.

However, this policy change only applies to personal Google Accounts, and will not affect accounts for organizations like schools or businesses.

Google is giving everyone some breathing room, so don’t throw yourself into a tizzy, yet. The earliest Google will begin deleting accounts is December 2023.

“We will take a phased approach, starting with accounts that were created and never used again,” Ruth Kricheli, vice president, Product Management, said.

“Before deleting an account, we will send multiple notifications over the months leading up to deletion, to both the account email address and the recovery email if one has been provided.”

How to keep your account active

Despite having about six months to pull the trigger on older accounts, it would be wise to go on and do it, now, so you don’t have to worry about it for another two years. You should probably set up a ping on your main account’s calendar so you don’t run the risk the next time the Google cleaning crew comes a-knocking.

Finding all your extra accounts can be easy if you only have a couple of those. Google suggests going to that account by clicking on the profile icon to the right of the address bar in Chrome (it’s a circle), logging into that profile, and then do one of the following:

• Reading or sending an email

• Using Google Drive

• Watching a YouTube video

• Downloading an app on the Google Play Store

• Using Google Search

• Using Sign in with Google to sign in to a third-party app or service

If you have an existing subscription set up through your Google account, for example to Google One, a news publication or an app, Google also considers this account activity, and your account will not be impacted. Oh, yeah – the company does not have plans to delete accounts with YouTube videos, at least not now.

Don't know how many Google accounts you have?

If you've had a number of side hustles and wanted special emails or, had something else going on on the side, you might not remember all the Google accounts you have.

As ConsumerAffairs found out, if you have more than a few accounts, all of those might not show up in the account profile. At that point, it requires a little extra work to identify all of those with the key element being looking up your accounts by using your telephone number, not your email address.

Rather than explain the process in a step-by-step fashion, it might be easier to follow the instructions on this YouTube video. Remember, the key is to use your phone number.

A new analysis of how people are tracked on the internet confirms that wherever you lead, Big Tech will follow – and, Big Tech doesn’t always ask your permission. 

According to an analysis by StockApps, the titan of tracking is Google. Out of the five major digital firms – Google, Facebook, Twitter, Amazon, and Apple – Google mines the biggest chunk of data on its users at 39 different data points.

On top of the company's tracking being considerable, it's also concerning. Earlier this year, four state attorneys general sued Google over its tracking policies

“Most people do not have the time or patience to read privacy policies that can be several pages long for each website they visit,” StockApps’ Edith Reads said. 

“Also, it is quite unlikely that all users have a background in law to properly grasp the privacy policy. Besides, users lack time, patience, or energy to try to figure out what information websites are storing and how they are using it to their advantage. As a result, users end up allowing Google to harvest all the data they need by agreeing to the privacy policy terms.”

How to stop Google in its tracks

The analysts say other than random user information, Google also silos a considerable amount of data on several domains running from users' specific location to their browser history. Moreover, it stores user activity on third-party websites or apps and emails on users' Gmail accounts.

What can Google users do to try and keep Google’s prying eyes off their data? ConsumerAffairs reached out to several experts and here are their suggestions:

Turn off location tracking: Location tracking is important to Google because it’s part of what it can collect, and then offer to advertisers and vendors who want to provide a better user experience or feed information that might be of more interest to the user, says Jon Clay, VP of Threat Intelligence at Trend Micro. 

“But it also comes at a cost of privacy. In many cases, these companies may sell the information to other businesses that will use it as well. Many users may not want this invasion of their privacy and want to opt-out of this type of data gathering.”

He said that turning off location tracking has both a good side and a bad one. “As an example, one trade-off would be that the user wouldn’t have the ability to utilize location services when they need them.” 

To test Clay’s point, when ConsumerAffairs looked at what phone apps had “location” turned on as part of an app’s permission, there were several that did help a consumer get to, say, the closest CVS or Costco store. Turning those off if you always use the same store location might make sense. 

Consider changing your browser: "Your choice of browser matters,” Melissa Johnson, a content marketing and SEO specialist at MerchantMaverick, suggested.

“Using Chrome, especially while signed in, is one of the simplest ways to allow Google to track your movements and searches. Using Incognito by default limits some of this, but a better option is to switch to a browser such as Firefox Focus, which is designed specifically to limit tracking and protect privacy,” Johnson said. 

Clay added that DuckDuckGo – which claims that it never tracks anyone – is another viable search engine alternative.

Change your ad personalization settings: “One of the ways Google tracks users is to provide them with personalized advertisements. While sometimes personalized ads can be helpful in providing you with information about products and services you're most interested in, their tracking isn't 100% perfect,” Irene Muchai, Business Development Director at Online Optimism, said.

Muchai suggests that users turn off certain factors that Google thinks they are interested in. She said the steps are simple: go to Google Ad Settings then Ad Personalization and switch off any attributes that aren't relevant to you or turn them all off entirely.

“By doing so, Google won't track any behaviors you may exhibit online based on certain factors or just won't track you at all so your ads will no longer be as personalized as they once were,” Muchai noted.

Heads up, Google Chrome users! A bug of the worst kind has been discovered lurking in Chrome, one that’s being exploited by hackers worldwide.

To address the issue, Google released a “Stable Channel Update for Desktop” earlier this week. Updating a user’s Chrome browser software with that fix will bring Chrome to version 104.0.5112.102/101 on Windows and version 104.0.5112.101 on Mac and Linux operating systems. 

This is the second major warning Google has had to send to Chrome users in the last four months.

Mashable reports that the update is designed to be automatically installed on a user’s Chrome browser, but if it hasn't, they can initiate the update by going to Chrome's "About" menu. The report notes that the issue being patched may be tied to stopping malicious websites from “executing arbitrary code on your machine, among other problems.”

If you think surfing the web in Google’s “Incognito Mode” keeps you disguised, then you are mistaken. Texas Attorney General Ken Paxton says the feature still allows Google to track and collect data on consumers when they're browsing.

On Friday, he filed an amended petition that adds Incognito Mode to his previous geolocation-related lawsuit against the tech giant. 

Google’s definition of Incognito Mode states that it can "help keep your browsing private from other people who use your device." It also tells users that a site or Google service may remember their activity if they sign in while using Incognito Mode. However, Paxton says the company implicitly tells consumers that it will not track their search history or location activity.  

Paxton vs. Google... again

Paxton doesn't appear to be a big fan of Google. In this lawsuit – his fifth against Google – he tries to make the point that the company hoodwinked consumers by tracking their personal location without their consent. He said Google continued to track users after they had disabled the feature in many cases, which constitutes a violation of Texas' Deceptive Trade Practices Act.

The Texas attorney-general isn't buying Google’s “you’re in control” pledge one bit. He further alleges that Google’s representations that users can avoid having their internet search and activity history recorded by using Incognito Mode are misleading.

“Google claims to give users control and to respect their choice but in reality, regardless of the settings users select, the Big Tech giant is still hard at work collecting and monetizing the location and other personal information that users seek to keep private,” said Attorney General Paxton. “I am not going to let Google succeed in deceiving Texans.” 

Google’s been down this road before

This is not Google’s first incognito rodeo. In 2020, the company was sued for allegedly allowing websites visited on Chrome to collect personal information while Incognito Mode was active. The complaint argued that Google “cannot continue to engage in the covert and unauthorized data collection from virtually every American with a computer or phone.” 

“Google knows who your friends are, what your hobbies are, what you like to eat, what movies you watch, where and when you like to shop, what your favorite vacation destinations are, what your favorite color is, and even the most intimate and potentially embarrassing things you browse on the internet — regardless of whether you follow Google’s advice to keep your activities ‘private,’” the complaint stated. 

ConsumerAffairs reached out to Google for comment, but the company did not immediately respond to our request.

---

Update 

A Google spokesperson responded to ConsumerAffairs' request for comment after publication of this story. 

"The Attorney General’s case is, once again, based on inaccurate claims and outdated assertions about our settings. We have always built privacy features into our products and provided robust controls for location data. We strongly dispute these claims and will vigorously defend ourselves to set the record straight," they said in response to the suit.

One day after Texas sued Meta over its face recognition software, Alphabet – Google's parent company – announced major changes to how it deals with user privacy.

Specifically, the company said it plans to limit how apps track users on its Android smartphone platform. The move is in line with Apple’s recent restraints on how advertisers track consumer behavior on iPhones.

Over the next two years, Google said it plans to replace the current system used to identify users with one that is more mindful of users’ privacy. Not coincidently, the move comes as regulators take aim at Big Tech and as consumers express more concern about privacy.

Walking a fine line

When it comes to regulators, Julie Rubash, chief privacy counsel at data privacy firm Sourcepoint, says the government has to walk a fine line.

“Regulation and enforcement, when it comes to artificial intelligence require a delicate balance to address the potential harms that could come from misuse of artificial intelligence (AI) without stifling the potential benefits to society that could be gained from this powerful technology,” Rubash told ConsumerAffairs. 

Rubash says advances in AI, when used properly, could provide consumers with highly personalized product experiences that actually improve lives instead of merely selling a product.

“Imagine the benefits of a car that understands and adapts to your driving patterns, medical technology that adapts based on your medical history, and educational tools that understand how your child learns,” she said.

What regulators have to be concerned about, Rubash says, is how this powerful technology could be harmful, such as its potential to lead to exploitation, unfair decision-making, discrimination, or unwanted disclosures. 

Looking at the big picture

Heather Federman, chief privacy officer at data intelligence company BigID, agrees that there are many aspects of technology advancements that are positive. She also agrees that regulators need to see the big picture.

“The concern is around what the tech companies deploying these technologies actually do with the data output,” Federman told ConsumerAffairs. “Are they sharing this information with data brokers to make credit and employment eligibility decisions about us? Or are they using it to build even better technologies that benefit society overall?”

The question, says Federman, comes down to how the data is used and whether that use is responsible.

Rubash says Big Tech and regulators should both have the goal of putting control in the hands of the consumer through clear, easy-to-understand, easy-to-exercise decisions. 

“Consumers should have the right to decide for themselves whether they want the products they interact with to adapt to their driving habits, medical history, learning styles, and other characteristics and preferences,” she said.

Speed and reliability are two major factors that consumers consider when choosing an internet service. A new study by Highspeedinternet.com, a firm that tracks the pros and cons of internet service providers (ISPs), has rated the major services on their speed.

The study found that Google Fiber is the undisputed leader. It boasts an average download speed of 160 Mbps and advertises a maximum speed of 2000 Mbps. There’s just one problem -- it has limited availability in the U.S. Where it is available, it costs between $70 and $100 per month.

Xfinity is the most widely available internet service, according to the study. It has an average download speed of 131.6 Mbps and advertises a maximum speed of 2,000 Mbps. It has a wide range of plans, but they all have data caps. It costs between $24 and just under $300 a month.

Verizon Fios offers the most widespread U.S. coverage when it comes to fiber-optic connections. Fios’ average download speed clocked in at 138 Mbps and advertises speeds up to 940 Mbps. It costs between $25 and $300 a month.

Metronet also makes the list of the five fastest internet services. It has an average download speed of 135.2 Mbps with a maximum advertised speed of 1,000 Mbps. Its 200 Mbps plan costs right at $50 a month and has no data caps.

Metronet is popular with ConsumerAffairs reviewers, earning 4.2 out of 5 stars. Jacob, of Greenwood, Ind., is a fan.

“MetroNet’s speed is second to none and I haven't had an issue with the service,” he wrote in a ConsumerAffairs post. “It’s been great dealing with the reps.”

Cox Internet also gets attention for its speed. Its average download speed is 134.5 Mbps, with a maximum advertised speed of 940 Mbps. Its base package starts at around $30 a month.

Customer satisfaction

But speed isn’t the only thing that makes users happy. Highspeedinternet.com’s customer satisfaction survey, released last month, ranked Earthlink, AT&T, and Verizon as the top three ISPs in terms of customer satisfaction.

While Earthlink gets its share of five-star reviews from ConsumerAffairs reviewers, it actually places behind the other companies in the study. Here’s how ConsumerAffairs reviews and ratings rank the five ISPs.

1. Google Fiber: 4.0 stars out of 5

2. Verizon Fios: 3.9 stars out of 5

3. Xfinity: 3.8 stars out of 5

4. AT&T: 3.8 stars out of 5

5. Earthlink: 3.7 stars out of 5

The study also found that bundling internet services with other media and communication services is popular with consumers. Fifty-eight percent of internet users said they bundle their internet with TV service from the same provider, and they tended to have higher rates of satisfaction than those who buy their services separately.

A new report suggests that Google employees could actually lose money by continuing to work remotely.

According to an internal salary calculator seen by Reuters and others, a Google employee could possibly face a 25% pay cut if they opt to work from home permanently. During the pandemic’s heyday, Google paid staffers who worked remotely less than others based on how much it costs to live in their area. But this move has the earmarks of a shift rather than a wrinkle because it could reportedly affect workers without them changing their physical address.

"It's as high of a pay cut as I got for my most recent promotion,” one Google employee told Reuters. “I didn't do all that hard work to get promoted to then take a pay cut.”

A Connecticut-based employee who lives an hour away from their Google office in New York shared a screenshot of the calculator with Reuters, and it showed a 15% cut if the person works from home. Conversely, a Google employee who lives in New York City or San Francisco would see no cut. 

An experiment?

Reuters framed the move as an “experiment” -- one being incubated in Silicon Valley. The area is not only the home of many Big Tech companies but also the place where trends like this get their start. 

Google isn’t alone in this either. More companies are likely facing the same dilemma as they give employees the option to work remotely. Both Facebook and Twitter also cut pay for remote employees who move to less expensive, more cost-effective areas. 

On the flip side, smaller companies including Reddit, Wildbit, and Zillow have shifted to a location-agnostic pay structure -- meaning employees will be paid consistently regardless of where they live. The companies cite advantages like retention and diversity, and they say employees feel more respected.

A Google spokesperson defended the company’s position, saying the way the company compensates its workers is consistent with what it has always done.

"Our compensation packages have always been determined by location, and we always pay at the top of the local market based on where an employee works from,” they said.

As part of an update to its Play Store policies, Google will be banning so-called “sugar dating” apps. Beginning September 1, the company will no longer allow apps that focus on "compensated sexual relationships (i.e., sugar dating)” to exist on its Android app marketplace. 

“Sugar dating” is typically when a wealthy older individual agrees to provide financial assistance to someone -- usually a young female -- in exchange for a sexual relationship. 

Apps focused on facilitating these connections are popular, with many of them garnering over a million installations. Some have names that strongly suggest their intent, like “Sugar Daddy,” while others have more vague names like Elite Millionaire Singles, SeekingArrangement, and Spoil.

Google is cracking down on these types of apps under an update to its sexual content policy. Starting in September, Android users will no longer be able to download sugar dating apps from the Google Play store. 

Google’s updated policy, as reported by Android Police, states that it’s “updating the Inappropriate Content policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships (i.e. sugar dating).” 

The tech giant’s Play Store policies already prohibit apps that promote “services that may be interpreted as providing sexual acts in exchange for compensation.” The policy change announced Wednesday expands the definition to clearly state that it will not allow apps that center on the concept of a compensated sexual relationship “where one participant is expected or implied to provide money, gifts or financial support to another participant (‘sugar dating’).”

Google has updated its “about this result” feature in Search and will now provide context about how and why a particular result was retrieved. 

The “about this result” information box was added earlier this year to make it easier for users to vet sources they aren’t familiar with and provide additional “peace of mind” when searching. Now, Google wants to give users a little more insight into how its algorithm works so they can get the most out of the search engine. 

“When you search for information on Google, you’re probably accustomed to seeing a lot of relevant results in a fraction of a second,” the company said. “But maybe you’ve found yourself wondering how Google connected those results to the words you typed, especially if you didn’t get exactly what you were expecting to find.” 

Learning more about search results

In offering more insight into how its algorithm works, Google is aiming to help users make better searches in the future. 

“Starting today, when you visit an About This Result panel — the three dots next to most results — you’ll get even more information about your results to help you make sense of the information and figure out which result will be most useful,” the company explained.

The company is now giving users information on how it links search terms to specific sites. For example, the tech giant said a search for “how to cook fish in the oven” would lead to a recipe from a site that included the words “how, cook, fish, and oven” and were associated with other terms like “ingredients” and “recipe.” The algorithm also relies on matching language and applying relevant geographic locations. 

The feature is available to users searching for English language results starting today. Google said it hopes to expand availability in the coming months. 

Europe hasn’t been kind to U.S. tech companies lately -- especially Google. On the heels of the U.K.’s decision to investigate the company over failure to remove fake product reviews and the European Union going after it for abusing its ad tech power, France has now handed Google a fine of €500 million ($590,740 U.S.) over bad faith negotiations with news outlets.

In a decision announced on Tuesday, the French Competition Authority (FCA) imposed the fine on Google for essentially failing to comply with injunctions imposed in 2020. Those measures called for the company to work with publishers and press agencies to develop a new partnership called Publisher Curated News, which included a new service called Showcase.

The intent of the partnership was to create an interchange with news publishers where they would control their content and be paid for its reuse in places like Google News.

Deliberate non-compliance

The FCA takes competition seriously. The agency said Google’s failure to comply with the injunctions is a serious issue.

“Google's behavior is the result of a deliberate, elaborate and systematic strategy of non-compliance,” the FCA wrote in its announcement of the fine, (translated from French to English by Google Translate). “And [it] appears as the continuation of the opposition strategy of Google, put in place for several years, to oppose the principle even related rights during the discussion of the directive on related rights, then to minimize its concrete scope as much as possible.”

French regulators are also concerned that Google’s attempts to appease them were tucked into a global strategy that was “aimed at avoiding or limiting as much as possible payment of remuneration to [France-based] publishers.” 

Fix this or pay the price

France is giving Google two months to address the issue by offering payments for the use of “protected content” to publishers. After that, the FCA said the company is looking at an additional €900,000 ($1 million) per day in penalties.

Google was a bit defensive in its response, saying the fine ignores the work that the company has done so far and how its platform handles news content. The company also said it generated “less than 5 million Euros in revenue-not-profit from clicks on ads against possible news-related queries in France.”

“We want to find a solution and reach definitive agreements but this fine is out of all proportion to the amount of money we make from news and we will be reviewing the decision in detail,” Google stated.

Just a week after a federal judge dismissed an antitrust suit against Facebook, 37 state attorneys general are suing Google on similar grounds as part of a campaign by state and federal officials to break up “Big Tech.”

The states, led by both Republicans and Democrats, have filed an action against Google parent company Alphabet, claiming its Google Play Store constitutes “illegal and anticompetitive conduct” that gives it monopoly power in mobile app distribution.

The suit charges Google of depriving Android device users of the kind of competition that could lead to greater choice and innovation, as well as significantly lower prices for mobile apps. New York Attorney General Letitia James also accuses Google of requiring app developers to sell in-app digital content through apps purchased via Google’s Play Store.

“Google has served as the gatekeeper of the internet for many years, but, more recently, it has also become the gatekeeper of our digital devices, resulting in all of us paying more for the software we use every day,” James said. “Once again, we are seeing Google use its dominance to illegally quash competition and profit to the tune of billions.”

The complaint charges Google of forcing millions of Android users to turn to it as the only source for mobile apps. At the same time, the suit claims Google is using its dominance to keep smaller firms from competing.

“Google’s monopoly is a menace to the marketplace,” said Utah Attorney General Sean Reyes, another of the coalition’s leaders. “Google Play is not fair play. Google must be held accountable for harming small businesses and consumers.”

Google’s response

In response to the complaint, Google officials said the suit made little sense.

“It’s strange that a group of state attorneys general chose to file a lawsuit attacking a system that provides more openness and choice than others,” said Wilson White, Google’s senior director of public policy.

Last fall 38 attorneys general sued Google on antitrust grounds, claiming that it holds monopolistic power in search results. While officials want to reduce the size and power of large technology companies, they must make the case that their size and power have harmed consumers.

In dismissing the two antitrust suits against Facebook last week, U.S. District Judge James Boasberg said the states and the Federal Trade Commission (FTC) failed to make their case that the social media giant is a monopoly.

Reyes claimed that Google has harmed consumers by imposing “unnecessary fees” beyond the market rates for in-app transactions, thus raising prices for many services.

“As a result, a typical American consumer may have paid hundreds if not thousands of dollars more than needed over many years,” he said. “Utah and the other states in our coalition are fighting back to protect our citizens and innovative app developers—including many small businesses across America—from Google’s unlawful practices.”

Facebook, Google, TikTok, and Twitter have pledged to build solutions that will help combat online abuse and improve women’s safety on their respective platforms. 

During the UN Generation Equality Forum in Paris, the four tech giants agreed to sign onto a pledge led by the World Wide Web Foundation (WWWF). The initiative was created to fix flaws that make it more likely for women, and people who identify as women, to have negative experiences online.

The pledge aims to give women more control over who can interact with them online, as well as a better system for reporting abuse. In developing the initiative, the WWWF worked with more than 100 experts from tech companies, governments, and civil society. Women affected by online abuse were also directly involved in the process. 

More than a third of women experience abuse

The Foundation said 38% of women have experienced online abuse. Among Gen Z and millennial women, the figure is higher at 45%. The group found that worse abuse is often experienced among women of color and those in LGBTQIA+ and other marginalized communities.

“For too long, women have been routinely harassed, attacked and subsequently silenced in online spaces. This is a huge threat to progress on gender equality,” said Azmina Dhrodia, WWWF’s senior policy manager. 

In a letter, the WWWF said online platforms are currently falling short in protecting women. 

"Rather than a one-size-fits-all experience, women should have more control over who can interact with them on tech platforms, as well as more choice over what, when, and how they see content online. Current tools need to be improved so women can easily report abuse and track the progress of these reports,” the letter stated.

“For example, dashboards that show users the status of all their reports in one place, features to guide them through the reporting process, and tools that offer women access to additional support when it's needed, could make a huge difference.”

Settings to curate safety

The tech companies agreed and have promised to introduce settings to help tackle abuse. They will focus on two key areas: offering more control over who can see, comment on, reply to, or share posts; and offering simple and reliable reporting systems for flagging online abuse. 

The companies also promised to enable “greater capacity to address context and/or language" and to provide “more policy and product guidance when reporting abuse."

“With their resources and reach, these four companies have the power to curb this abuse and improve online experiences for hundreds of millions of women and girls,” Dhrodia said. The commitments the companies have made “should be celebrated as a major win and act as a springboard for companies to tackle abuse against women as a top priority.”

Google has been served with another antitrust allegation by the European Union (EU). 

Just two years ago, EU regulators opened a probe into how Google handled user data. Now, it is alleging that Google abuses its power as the leader in the online advertising segment. By all indications, it will be the most sweeping investigation yet into that sector of the company.

The EU is focusing primarily on whether Google favors its own online display advertising technology services over offerings from other companies.

Antitrust investigations into U.S. companies are becoming old hat for the EU. It’s already gone after Apple for breaking antitrust rules and unfair dominance with its App Store policies. Amazon was also put under scrutiny for antitrust violations over how it uses its Marketplace data.

Creating a level playing field

The most recent Google investigation will take a hard look at whether the company is distorting competition by restricting third-party access to user data for advertising purposes on websites and mobile apps while reserving that data for its own purposes. Google currently has a distinct advantage in this competitive space because it provides advertising technology services that work as a hand-off between advertisers and publishers in order to display ads on websites or mobile apps.

“Online advertising services are at the heart of how Google and publishers monetise their online services. Google collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary. So Google is present at almost all levels of the supply chain for online display advertising,” explained European Commission Executive Vice President Margrethe Vestager, who is in charge of competition policy.

Vestager said what’s important is that there’s a level playing field that affords every company the same opportunities.

“Fair competition is important -- both for advertisers to reach consumers on publishers' sites and for publishers to sell their space to advertisers, to generate revenues and funding for content. We will also be looking at Google's policies on user tracking to make sure they are in line with fair competition,“ she said.

The digital world’s king of the hill has decided it will alter its global advertising business to keep from abusing its dominance.

In a landmark deal struck with French authorities, Google has finally moved its position after facing pressure from regulators over antitrust concerns. The agreement the company made with a French competition watchdog, which includes a settlement of 220 million euros ($268.2 million), is designed to reset the advertising playing field and give publishers a more advantageous position.

“The decision to sanction Google is of particular significance because it’s the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies,” said Isabelle de Silva, President of the French Competition Authority.

Where Google went wrong

Google drew the ire of French regulators because its Ad Manager platform provided its ad exchange network, Google AdX, with inside information on bidding prices for ads. That essentially handed Google all the data it needed to remain competitive.

The French authority said AdX also gained privileged access to requests made by advertisers via Google's ad services. That access created concerns that Google would have too much control over online advertising when it bought AdX.

What changes will we see?

The primary change Google has agreed to make will give publishers a more advantageous position. Going forward, the company agreed to upgrade the way its Ad Manager services worked with competitors.

However, consumers, advertisers, and publishers won’t see these changes overnight. Even though Google won’t be appealing the legal decision, it has until the first quarter of 2022 before it needs to have some of the pieces of the agreement in place.

French finance minister Bruno Le Maire welcomed the move, saying “these are serious practices and they have been rightly sanctioned.”

Will other dominoes fall?

News of Google’s acquiescence might be today’s biggest watercooler topic in Silicon Valley. Executives at Apple and Facebook might be giving a second thought to being defiant over their own antitrust allegations. 

Just last week, Facebook was hit with two new investigations in the U.K. and Europe, with regulators planning to take a closer look at whether Facebook Marketplace and Facebook Dating have an unfair advantage over competitors.

A battle royale is brewing between Roku and Google. On Monday, Roku sent out an email to its 50+ million users saying that Google may take away their access to the YouTube TV channel on Roku.

A Roku spokesperson told ConsumerAffairs there are three key issues that the platform is wrestling with: 

• Google’s request that Roku manipulate consumer search.

• What Roku calls discriminatory tactics levied by Google exclusively against Roku.

• An attempt to tie other aspects of the Google monopoly together such as leveraging the negotiations Roku and Google are holding that could make Google’s own hardware more price-competitive by threatening to remove the much bigger YouTube app. The Roku spokesperson told ConsumerAffairs that this point is not up for negotiation at this time. 

Roku says it’s standing up for its customers

In its email to subscribers, Roku hammered home that the platform is sticking to its guns to ensure “a great streaming experience at an exceptional value.” 

“We will always stand up for our users, which is why we cannot accept Google's unfair and anticompetitive requirements to manipulate your search results, impact the usage of your data and ultimately cost you more,” the company stated.

When ConsumerAffairs contacted Roku, its spokesperson wasted no time in taking off the gloves. They said Google was attempting to force Roku into accepting predatory, anti-competitive, and discriminatory terms that will directly impact Roku’s users. 

“Given antitrust suits against Google, investigations by competition authorities of anti-competitive behavior and Congressional hearings into Google’s practices, it should come as no surprise that Google is now demanding unfair and anti-competitive terms that harm Roku’s users,” the spokesperson said.

Google fires back

The fight turned even uglier when ConsumerAffairs contacted Google for its side of the argument.

Google called out Roku for making inaccurate public claims, but the company said that it wasn’t really surprised by Roku’s ploy to go public to raise the specter of negotiations. Google pointed out two recent examples of that -- one with WarnerMedia and another negotiation with NBC’s Peacock. Roku wasn’t alone in its stand-off with Peacock; Amazon also played hardball for the sake of its Fire TV service.

“We have been working with Roku in good faith to reach an agreement that benefits our viewers and their customers. Unfortunately, Roku often engages in these types of tactics in their negotiations. We’re disappointed that they chose to make baseless claims while we continue our ongoing negotiations,” a Google spokesperson told ConsumerAffairs.

“All of our work with them has been focused on ensuring a high quality and consistent experience for our viewers. We have made no requests to access user data or interfere with search results.”

What consumers can expect as an end result

At the end of this bout, it’s likely that both sides will find a way to work things out, call it a draw, and lay down their swords for the sake of the consumer. Neither side would say much more than it’s working in good faith to reach an equitable agreement that benefits its users.

“We believe consumers stand to benefit from Google and Roku reaching a fair agreement that preserves consumers access to YouTube TV, protects user data and promotes a competitive, free and open marketplace. We are committed to trying to achieve that goal,” Roku said. 

Google was on the same page, saying that it hopes the two sides “can resolve this for the sake of our mutual users.”

Australia’s federal court has ruled that Google misled consumers about location data settings on Android mobile devices between 2017 and 2018. 

On Friday, the country’s Competition and Consumer Commission found that Google improperly led consumers to believe that it could only collect personal data if users had “location history” settings turned on. The ACCC found that Google could still collect, store, and use consumers location data if the setting for “web and application activity” was on. 

“When consumers created a new Google Account during the initial set-up process of their Android device, Google misrepresented that the ‘Location History’ setting was the only Google Account setting that affected whether Google collected, kept or used personally identifiable data about their location,” the court said. 

Online privacy victory

The regulator said the ruling was an “important victory for consumers” -- especially those who are concerned about their digital privacy. The court said its decision “sends a strong message to Google and others that big businesses must not mislead their customers.” 

In addition to fining Google an undisclosed sum, the ACCC said it will be “seeking an order for Google to publish a notice to Australian consumers to better explain Google’s location data settings in the future.” In a statement, Google said it disagreed with many of the court’s claims and that it is considering appealing. 

“We disagree with the remaining findings and are currently reviewing our options, including a possible appeal,” a Google spokesperson said in a statement.

The tech giant noted that it has “robust controls for location data,” including a recently introduced “auto delete” feature for Location History and an incognito mode in its Maps product. 

Users of Google’s Sheets, Docs, and Slides applications started reporting that they were unable to open new documents this morning at around 9 a.m. When trying to open a new document, users have encountered the following message: 

“Google Docs encountered an error. Please try reloading this page, or coming back to it in a few minutes. To learn more about the Google Docs editors, please visit our help center. We’re sorry for the inconvenience.” 

Google has acknowledged the service disruptions and said it’s currently investigating the glitch. 

“The affected users are able to access Google Drive, but are seeing error messages, high latency, and/or other unexpected behavior,” the company said in an update. “Affected users are unable to create new documents.”

Happening for users worldwide

The error message also appears to be popping up for users outside of the U.S. Users in Europe and India have reported being unable to create new documents, as well. 

Apart from the update on its Status Dashboard, Google has not issued an official statement explaining why the outage has occurred or when it will be fixed. ConsumerAffairs will provide updates on this story as it develops.

---

Update: As of 12:20 p.m. (EST), Google says that problem with Google Drive has been resolved. Consumers who are still having issues with Google's applications are being advised to reload pages if necessary.

The U.S. Supreme Court took Google’s side in an exhaustive, 11-year copyright case against Oracle on Monday. The two tech giants were feuding over software used on the Android platform. 

Oracle claimed that Google unfairly used 11,500 lines of code it considered copyrighted. The company wanted $9 billion in compensation for Google using that code, but the tech giant pushed back and said its use of the code was covered under the fair use doctrine.

Fair use vs. copyright protection

Deciding which company was correct in its assessment has bounced all over the place. After a jury agreed with Google on the fair use defense, a Federal Circuit reversed that decision, concluding that Google’s copying was not a fair use as a matter of law. This most recent ruling that once again went in Google’s favor will no doubt have great implications for software developers down the road. 

“The long settled practice of reusing software interfaces is critical to modern software development,” Tom Goldstein, Google’s attorney, told the justices in his argument.

The SCOTUS justices apparently agreed. In the majority opinion, Justice Stephen Breyer wrote that the “doctrine of ‘fair use’ is flexible and takes account of changes in technology. Computer programs differ to some extent from many other copyrightable works because computer programs always serve a functional purpose.”

The court said fair use plays an essential role when computer programs are being developed. Google’s use of code was “only what was needed to allow users to put their accrued talents to work in a new and transformative program,” Breyer said.

“To the extent that Google used parts of the Sun Java API to create a new platform that could be readily used by programmers, its use was consistent with that creative ‘progress’ that is the basic constitutional objective of copyright itself.” 

For most of the packages in its new Application Programming Interface, Breyer noted that Google programmers did copy code from the Sun Java API, but they also wrote separate “declaring code” to make its Android software function correctly.

Breyer said the top court assumed “for argument’s sake” that the code was copyrightable in the first place, but it declined to issue a ruling on that question. He asserted that tying the ruling to fair use was enough to decide the case. 

The big get bigger

As you might expect, Oracle was anything but happy with the decision. 

“The Google platform just got bigger and market power greater. The barriers to entry higher and the ability to compete lower.” 

“They stole Java and spent a decade litigating as only a monopolist can. This behavior is exactly why regulatory authorities around the world and in the United States are examining Google’s business practices,” Oracle’s Dorian Daley, Executive Vice President and General Counsel, said in a statement.

Google has decided against imposing a 60-minute time limit on its free version of Google Meet, which previously would have gone into effect on April 1. Consumers don’t need to worry about the decision being an April Fool’s prank. The company officially tweeted out that until June 30, 2021, users can host calls up to 24 hours long -- or what Google refers to as “unlimited.”

The company says it continues to be sensitive to the pandemic’s impact on working remotely and communicating with loved ones. The change marks the second time Google has lifted a proposed time restrictions since the pandemic began. 

Working from home continues

Consumers who use Google Meet for work should be happy about the extension, but some workers may not have to hold virtual meetings for too much longer. 

Companies across the U.S. are starting to consider when they will have employees return to physical offices. Wells Fargo recently announced that it will be aiming to have its employees return to offices by September. 

If you’re looking for ways to stay productive while working from home lasts, check out ConsumerAffairs’ guide here.

There’s good news for Chrome users who think Google’s internet browser is slow and a memory hog. The company says it’s made some big time improvements in the efficiency column with Chrome 89, the newest version of its browser that was released earlier this month. 

Those improvements are supposed to be good for users on Mac machines, Windows computers, or Android phones. However, Google made no mention of any improvements specifically for Apple iOS (e.g. iPhones and iPads) users.

Chrome 89 is the second update Google’s made on its legacy browser this year. In January, it released version 88, which was focused mostly on security fixes.

What Google claims will be better

Google’s laundry list of improvements is a little deep in the weeds technically-speaking, but here’s what you can expect:

Memory improvements on Windows and Mac computers: In Chrome M89, Google says it’s seeing “significant memory savings” of up to 22 percent on Windows machines. To make that happen, the company is “discarding” memory that the open tab is not actively using, such as big images you’ve scrolled off screen. 

When it comes to Mac computers, Chrome is also shrinking its memory footprint in background tabs and says it’s seeing up to 8 percent memory savings. “Finally, with more data from the field on tab throttling, we’re seeing up to 65 percent improvement on Apple Energy Impact score for tabs in the background, keeping your Mac cooler and those fans quiet,” wrote Mark Chang, the company’s Chrome Product Manager.

Improvements on Chrome for Android: Google says it’s “repackaged” Chrome on Android so that users who were frustrated by occasional crashes should see those misgivings happen less. In addition, the company claims there’s a 5 percent improvement in memory usage, 7.5 percent faster startup times, and up to 2 percent faster page loads. 

For Android users who bought the latest Android devices (Android Q+ and 8GB+ of RAM), Google says those metrics will be even better.

“Finally, we’ve built a way for Chrome on Android to start up 13 percent faster,” Change says, citing the use of “Freeze-Dried Tabs.” “Chrome now saves a lightweight version of your tabs that are similar in size to a screenshot, but support scrolling, zooming, and tapping on links. We use these Freeze-Dried Tabs at startup while the actual tab loads in the background, getting you to your pages faster.” 

Google has announced that it will be distributing $25 million in grants to nonprofits and social enterprises focused on empowering women and girls. 

The company announced its new “Impact Challenge” on International Women’s Day, saying the grants are intended to help remove systemic barriers faced by women during their entrepreneurial pursuits. 

"Women and men remain on unequal footing -- and these inequalities have worsened in the wake of COVID-19," Jacquelline Fuller, president of Google's charitable wing Google.org, said in a blog post published Monday. 

Empowering women

Google has put out a call for applications from teams with a feasible plan for a project or innovation that will “create pathways to prosperity for women and girls or empower them to reach their full economic potential.” Applicants should have a proposal that is “grounded in research and data about the problem and the solution,” the company added. 

Grant recipients could receive between $300,000 and $2 million, as well as opportunities for mentorship and additional support from Google. 

"Whatever these teams need, we are going to be alongside them and help carry out their vision," Fuller said. 

The tech giant has started accepting applications from teams aligned with its mission. The deadline to submit is April 9. Applicants will be judged by a panel that includes U.S. Youth Poet Laureate Amanda Gorman, Google Chief Diversity Officer Melonie Parker, musician Shakira, and others. 

Sometimes things aren’t as they appear to be. After word from Google headquarters suggested that it was planning to axe third-party tracking cookies and stop selling ads based on tracking in its Chrome browser, reports are circulating that targeted ads aren’t disappearing completely. 

“You’re 100 percent still being targeted,” Elizabeth Renieris, an affiliate of Harvard University’s Berkman Klein Center for Internet and Society, told Yahoo Finance. However, Google approaches its detour a bit softer. 

"People shouldn't have to accept being tracked across the web in order to get the benefits of relevant advertising,” wrote David Temkin, Google's director of product management, ads privacy and trust. “And advertisers don't need to track individual consumers across the web to get the performance benefits of digital advertising," 

Renieris said that while Google won't replace cookies with other tools that track you individually, she believes the company is looking at alternatives that will lump users into bigger groups that have similar interests, which advertisers can buy ads for. An example might be a cosmetics blog where Revlon could take the contextual ad approach and pitch products like lip gloss.

Paying for content?

Privacy purists can moan about this all they like, but the fact remains that advertisements are the lifeblood of almost every site you visit. If there were no ads at all, it’s likely that websites would either have to set up paywalls for content or go to a subscription model. 

"The simple fact is that subscription and paywalls don't work for all publishers, and perhaps more importantly, they don't work for all consumers. Based on a recent survey we conducted on 5,000 U.S. residents as part of research for our 2021 adblock report, only 15 percent of respondents said that they are likely to purchase a paid subscription to access content,” Blockthrough’s Vishveshwar Jatain told ConsumerAffairs.

What Google’s decision means for your browsing habits

The first thing we should clear up is the difference between a “first-party cookie” and a “third-party cookie.” First-party cookies are issued from the site that you’re visiting, and their intent is pretty harmless. Let’s say you visit EPSN.com frequently. Your computer will be sent a cookie from the website that notes what your preferences are (e.g. your favorite team) so that you don’t have to drill down and find the news you’re specifically interested in each time you visit the site.

“On the other hand, advertising firms place third-party cookies on websites to track your online activities,” Yahoo! Finance’s Daniel Howley explains. “These advertisers use the information gleaned from those cookies to follow your activities across the web and feed you ads that line up with your general interests — a practice known as targeted advertising. These cookies can, in theory, be useful too, as they’ll serve ads for products you might actually want to buy.”

Howley says that the change in cookies for Google Chrome users might not be as glaring as it sounds. “If you want an idea of what Chrome will be like when it dumps third-party cookies, go check out Mozilla’s Firefox browser or Apple’s Safari, which have blocked third-party cookies since 2019 and 2020, respectively. It’s not exactly all that different,” Howley said.

At the end of the day, Google’s decision to ditch third-party cookies should still give end users a little more peace of mind when it comes to privacy. 

“Google's decision to kill third-party cookies is at least in part driven by the growing consumer discontent about being tracked online,” Jatain said. “Following this period of necessary change ahead of us, advertising will eventually become more privacy-focused, but it will still continue to play a pivotal role in supporting a free and open internet."

Google’s Chromium development team has announced that Chrome will no longer be supported on some older PCs powered by pre-SSE3 Intel Atom or Celeron M processors. 

Google says the number of users affected by the change is likely to be small because it will only affect Windows and Linux users running Chrome on very old systems. Impacted devices will be about 15 years old at this point, TechRadar noted. 

“Our analysis... indicates that there is a very small number of Windows devices running Chrome with x86 processors that do not support SSE3,” Google said in a note. 

Devices that don’t meet the new minimum CPU requirements will no longer attempt to install Chrome, and running Chrome itself will result in a crash. Google said users with affected PCs will soon start receiving warnings saying support for the browser will be ending soon. 

“Until we require SSE3, Chrome will warn impacted users (with x86 CPUs that don’t support SSE3) that their computers will soon be unsupported,” the company said. “The implementation will use the framework in //chrome/browser/obsolete_system. This will result in a dismissable warning bar, and a permanent warning in the chrome://settings/help page.” 

Google didn’t give specific reasons for dropping support for the browser, but the likely reason is that so few devices are still running SSE2. Upgrading from one of these older processors should result in better performance. 

Users who will be impacted by the upcoming change can either switch to a new browser or upgrade their device in order to keep using Chrome. 

Google has announced plans to convert some of its facilities into COVID-19 vaccination sites. 

In a blog post, the company’s CEO Sundar Pichai said COVID-19 vaccines will be distributed at Google’s “buildings, parking lots and open spaces” in a number of major metropolitan areas, including at campuses in New York City, Los Angeles, the San Francisco Bay Area, and Kirkland, Washington.

The clinics will be set up in accordance with guidance from local officials once enough doses become available. Google said the action was made possible through a partnership with One Medical and public health authorities. 

“The COVID-19 pandemic has deeply affected every community all over the world,” Pichai said. “It’s also inspired coordination between public and private sectors, and across international borders, on a remarkable scale. We can’t slow down now.”

Google said it plans to expand the sites nationally over time. The company also pledged $150 million to promote vaccine education and distribution. 

"While there is much uncertainty still ahead, the development of multiple safe vaccines in such a short time gives us reason for hope," Pichai wrote in a blog post. "We recognize that getting vaccines to people is a complex problem to solve, and we're committed to doing our part."

Tech companies stepping up 

Google isn’t the only tech giant lending a hand in the effort to vaccinate people. Microsoft has also announced that it will allow its campus in Redmond, Washington to be used as a vaccine distribution site. 

Amazon has also offered up its facilities, saying in a letter to the Biden administration last week that it’s "prepared to leverage our operations, information technology, and communications capabilities and expertise to assist your administration's vaccination efforts.” Amazon asked for workers at its fulfillment centers, data centers, and Whole Foods stores to receive vaccines at the “earliest appropriate time.” 

Google says it would have “no real choice” but to pull its search engine from Australia if a proposed law requiring the company to pay news publishers for content goes into effect. 

The company said its primary concern is that the law "would require payments simply for links and snippets just to news results in Search," said Google Australia and New Zealand VP Mel Silva.

"The free service we offer Australian users, and our business model, has been built on the ability to link freely between websites," Silva told Australia’s Senate Economics Legislation Committee on Friday.

“If this version of the Code were to become law it would give us no real choice but to stop making Google Search available in Australia,” Silva said. “We have had to conclude after looking at the legislation in detail we do not see a way, with the financial and operational risks, that we could continue to offer a service in Australia.” 

Australia hits back

Australian Prime Minister Scott Morrison issued a swift response, saying “we don’t respond to threats.”

“Australia makes our rules for things you can do in Australia,” Morrison said at a press conference in Brisbane. “That’s done in our Parliament. It’s done by our government. And that’s how things work here in Australia.”

The bill, called the News Media and Digital Platforms Mandatory Bargaining Code, would make Google and Facebook pay Australian media companies for using news content they pull from news sites. The law was introduced into Parliament in December to “ensure that news media businesses are fairly remunerated for the content they generate, helping to sustain public interest journalism in Australia.” 

Silva said Google isn’t on board with the law as it stands. Specifically, the company doesn’t want to pay for links and snippets it surfaces in response to users’ queries. Silva suggested that the bill be revised, saying Google feels there is “a workable path forward.” 

“There is a way forward that allows Google to pay publishers for value, without breaking Google Search and our business in Australia,” she said. 

Google announced on Thursday that its acquisition of Fitbit was complete, saying the deal would bring more sophisticated devices to the wearables market. However, the U.S. Department of Justice (DOJ) now says its investigation into the acquisition hasn’t yet wrapped. 

In a statement to various media outlets, the DOJ said it’s still looking into the possible effects of the deal. Regulators previously expressed concern that Google could use Fitbit’s large swath of user data to personalize ads. 

“The Antitrust Division’s investigation of Google’s acquisition of Fitbit remains ongoing. Although the Division has not reached a final decision about whether to pursue an enforcement action, the Division continues to investigate whether Google’s acquisition of Fitbit may harm competition and consumers in the United States.” 

The agency added that it is “committed to conducting this review as thoroughly, efficiently, and expeditiously as possible.” 

But Google said in a statement that although the DOJ’s investigation is ongoing, the agency’s time limit for delivering a decision has passed. For this reason, Google said it felt comfortable finalizing the deal.  

“We complied with the DOJ’s extensive review for the past 14 months, and the agreed upon waiting period expired without their objection,” the company said. “We continue to be in touch with them and we’re committed to answering any additional questions. We are confident this deal will increase competition in the highly crowded wearables market, and we’ve made commitments that we plan to implement globally.” 

At this point, there’s no official word on whether the DOJ intends to take legal action against Google or Fitbit. 

Google announced on Thursday that it has completed its $2.1 billion acquisition of wearables maker Fitbit. 

The deal was first announced in November of 2019 and spurred an investigation into what Google planned to do with Fitbit users’ data. Fitbit has health data on more than 28 million users, and European regulators were concerned that the tech giant could use that data to help personalize ads. 

However, Google assured regulators that the deal was “about devices, not data” and promised not to use Fitbit data if the deal was approved. 

“This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy,” Rick Osterloh, Google’s Senior Vice President of devices and services, said in a statement.

“We worked with global regulators on an approach which safeguards consumers’ privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won’t be used for Google ads and this data will be separated from other Google ads data,” he added.

Privacy commitments secured

European regulators investigating the deal gave it the green light last month after receiving commitments from Google regarding data privacy. 

"Google will continue to protect Fitbit users' privacy and has made a series of binding commitments with global regulators, confirming that Fitbit users' health and wellness data won't be used for Google ads and this data will be kept separate from other Google ad data," Chief Executive James Park said in a letter to Fitbit users Thursday.

Park said the acquisition will enable Fitbit to “do even more to inspire and motivate you on your journey to better health.” 

“We’ll be able to innovate faster, provide more choices, and make even better products to support your health and wellness needs. On our own, we pushed the bounds of what was possible from the wrist, pioneering step, heart rate, sleep and stress tracking. With access to Google’s incredible resources, knowledge and global platform, the possibilities are truly limitless.” 

More than 200 Google and Alphabet workers have banded together, trumpeting their intention to form a labor union -- The Alphabet Workers Union -- which will be open to both employees and contractors.

Its goal will be to tackle ongoing issues like disparity in pay, mistreatment, and controversial government contracts -- many of the issues that a group of U.S. senators pushed Google to stop in 2019. 

The structure of the union will be members-only. While going that route doesn’t allow the union to negotiate a new contract for its workforce, it will allow it to speak for any employee who seeks to participate, including temporary workers, contractors, and vendors.

“We’ve had enough”

While the organizing effort is still in its infancy and built mostly out of Google/Alphabet workers in the San Francisco Bay Area, its organizers are confident that the story they have to tell will help their effort spread.

“For far too long, thousands of us at Google — and other subsidiaries of Alphabet, Google’s parent company — have had our workplace concerns dismissed by executives,” Parul Koul, the executive chair of the Alphabet Workers Union, and Chewy Shaw, the union’s vice chair, wrote in a guest editorial in the New York Times on Sunday.

Koul and Shaw reminded the world that when Google was originally formed, its motto was “Don’t be evil,” then took the company to task for a litany of issues ranging from profiting from ads by a hate group to failing to make necessary changes to meaningfully address retention issues with people of color.

How much can be accomplished?

This is not the first time Google/Alphabet workers have joined forces to fight what they consider to be “abuses.” Organized workers at the company were able to get executives to drop Project Maven, the company’s artificial-intelligence program that the Pentagon contracted for, and Project Dragonfly, a strategy to launch a censored search engine in China. 

Still, the organizers need to prepare for a fight. If the recent past is any indication, Google/Alphabet will not take this effort lightly. Just a month ago, the company was not only accused of violating labor laws by monitoring workers, but by going even further and allegedly retaliating against -- and firing -- workers who were trying to unionize.

However, Koul and Shaw are confident that the effort can produce some positive results. They point out that some of Alphabet’s subcontractors “won a $15 minimum hourly wage, parental leave, and health insurance” after previous mobilization efforts. 

“And the practice of forced arbitration for claims of sexual harassment was ended after the November 2018 walkout -- albeit only for full-time employees, not contractors. A few months later, Google announced that it would end forced arbitration for employees for all claims,” the pair wrote.

Ten states have filed an antitrust suit against Google, charging the tech giant of conspiring to form an illegal online advertising monopoly. The action is led by Texas Attorney General Ken Paxton.

The suit -- along with Apple’s recent changes to its privacy policy and other current and expected actions by various regulators -- may alter the online experience for consumers in 2021.

In filing the suit, Paxton claims that Google has been deceptive in its effort to corner the market on the ads consumers see on the internet. The suit alleges that the company has also teamed up with Facebook to suppress competition.

In summarizing his complaint, Paxton noted how the internet has revolutionized the way people consume content and the way businesses use advertising. He maintains that Google has crossed the line in taking advantage of it.

“In addition to representing both the buyers and the sellers of online display advertising, Google competes directly against the buyers and sellers they separately represent—all while operating the largest exchange on which these ad products are bought and sold,” Paxton said in a statement. “Google’s exchange trades in billions of ad impressions a day.”

Denial from Google

Facebook did not offer a comment on the lawsuit, but Google rejected its claims and insisted that it operates in highly competitive markets.

“Attorney General Paxton’s ad tech claims are meritless, yet he’s gone ahead in spite of all the facts,” a Google spokesperson told The Wall Street Journal. “We’ve invested in state-of-the-art ad tech services that help businesses and benefit consumers. We will strongly defend ourselves from his baseless claims in court.”

Google already faces a federal antitrust suit. In October, the U.S. Justice Department leveled similar but less specific charges in its suit, claiming that Google abused its industry dominance to suppress competition in online search and search advertising. 

For its part, Facebook was sued last week by the Federal Trade Commission (FTC) and 47 states over claims that the social media company has become an advertising monopoly by acquiring competitors.

Enormous amounts of data

The nature of online advertising makes it extremely powerful and lucrative. Unlike traditional media advertising, businesses advertising online get enormous amounts of data about who sees their ads, allowing them to narrowly target their ad spending.

Consumers who search for information about a specific product will see ads for that product pop up on other websites they visit for weeks afterward. Apple’s recent privacy changes strike at the heart of this form of advertising.

Apple says it will require apps and platforms like Facebook to get consumers’ permission to show ads on websites owned by other companies. That provoked an angry response from Facebook this week.

How all of this plays out, and how it changes the internet, could very well take place in the coming year.

Google has announced that it’s delaying its planned return to the office until September 2021 in light of the continuing COVID-19 pandemic. 

Google has already pushed its return-to-office date several times: first to January 2021, then to July, and now the company is targeting September. The company is also considering implementing a “flexible workweek” after allowing employees back into the office. 

In an email to employees over the weekend, Alphabet CEO Sundar Pichai said Google is considering a new policy under which employees would come into the office three days a week and work from home the other days. The days in the office would be known as “collaboration days.” 

Increasing productivity

Google executives have long believed that facilitating organic interactions between coworkers, such as in campus cafes and kitchens, can help spur new ideas and boost productivity. 

“We are testing a hypothesis that a flexible work model will lead to greater productivity, collaboration, and well-being,” Pichai wrote in an email obtained by The New York Times. “No company at our scale has ever created a fully hybrid work force model — though a few are starting to test it — so it will be interesting to try.”

To keep workers safe, teams would be able to reserve collaboration spaces for up to a dozen people. Larger gatherings would take place outdoors. To lower the risk of coronavirus spreading, the company will be changing up its office designs and making single desks available to employees. 

Google executives haven’t said whether the company will require employees to take the COVID-19 vaccine before returning to the office. 

The tech giant has said it is “looking for opportunities in mid-to-late 2021 to help make Covid-19 vaccines available to its workers, but only after high-risk and high-priority people globally have received the vaccines,” according to the New York Times.

With an effective COVID-19 vaccine about to be deployed, Google is ramping up its efforts to combat vaccine misinformation. 

The tech giant announced Thursday that it’s launching a new Search feature that will display a list of authorized vaccines in a user’s location. The tool will also provide information on each type of vaccine.

Google said it’s crucial to address “misperceptions and hesitance” about vaccines during the time before COVID-19 vaccines start rolling out on an “unprecedented pace and scale.” 

“This will require sharing information to educate the public, including addressing vaccine misperceptions and hesitance, and helping to surface official guidance to people on when, where and how to get vaccinated,” Google said.

The company has chosen to launch the first iteration in the U.K. because it was the first Western country to approve and distribute a COVID-19 vaccine to its residents. 

“As health authorities begin authorizing vaccines, we’ll introduce this new feature in more countries,” wrote Google’s chief health officer Karen DeSalvo, MD and Kristie Canegallo, vice president of trust and safety.

Curbing misinformation

Earlier this year, Google added COVID-19 panels with the aim of providing users with fact-checked information about the virus. Now, Google said it’s taking other steps to provide users with accurate health information. 

The company said its Google News Initiative will funnel an additional $1.5 million into the creation of a COVID-19 Vaccine Media Hub. 

“Led by the Australian Science Media Centre, and with support from technology non-profit Meedan, the hub will be a resource for journalists, providing around-the-clock access to scientific expertise and research updates,” DeSalvo wrote. “The initiative includes science media centers and public health experts from Latin America, Africa, Europe, North America and the Asia-Pacific region, with content being made available in seven languages.”

The National Labor Relations Board (NLRB) has filed a complaint accusing Google of illegally spying on workers before firing them. 

The NLRB alleges that the company virtually spied on employees organizing company protests before terminating two of them. In doing so, the Board claims the tech giant was “interfering with, restraining, and coercing employees in the exercise of their rights guaranteed in Section 7 of the Act.” 

Kathryn Spiers, one of the workers who was fired in 2019, says Google unlawfully fired her for “trying to help” her colleagues by organizing a movement pushing back against Google’s decision to work with IRI Consultants -- a firm known for its anti-union efforts. 

“Google’s hiring of IRI is an unambiguous declaration that management will no longer tolerate worker organizing,” Laurence Berland, the other worker who was fired, said in a statement. “Management and their union busting cronies wanted to send that message, and the NLRB is now sending their own message: worker organizing is protected by law.”

Accused of surveilling and then firing workers

The complaint accuses Google of virtually surveilling workers and then interrogating those participating in employee activism before terminating them. 

The NLRB says Google illegally stopped employees from sharing work-related grievances and information with each other using tools like calendars, email, meeting rooms, and a communication tool used at Google called MemeGen.

If Google doesn’t settle by December 16, the complaint will go before a San Francisco judge in April of next year. In a statement to The Verge, a company spokesperson said Google intends to to defend itself against the allegations. 

“We’ll continue to provide information to the NLRB and the administrative judge about our decision to terminate or discipline employees who abused their privileged access to internal systems, such as our security tools or colleagues’ calendars,” the spokesperson said. “Such actions are a serious violation of our policies and an unacceptable breach of a trusted responsibility, and we will be defending our position.”

The Justice Department on Tuesday sued Google, claiming the tech giant abused its industry dominance to suppress competition in online search and search advertising. 

The complaint was filed following a year-long antitrust investigation carried out by the DOJ. Eleven states -- Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, South Carolina and Texas -- joined the suit, according to the complaint.

Google has refuted claims that it uses its power to gain an edge over competitors. However, a major congressional report found earlier this month that Google and other big tech companies engage in anti-competitive tactics that are made possible through their “monopoly power.” 

The 450-page report alleged that Apple’s app store fees and policies are anti-competitive, Facebook’s strategic acquisitions were a way for it to get rid of rivals, and that Amazon has mistreated its third-party sellers. 

Anti-competitive behaviors

The complaint filed Tuesday by the Justice Department represents the biggest action the government has taken to limit the power of large technology companies.

"Today's lawsuit by the Department of Justice is deeply flawed. People use Google because they choose to -- not because they're forced to or because they can't find alternatives. We will have a full statement this morning,” Google said in a tweet from its public policy account. 

However, critics of the search giant contend that Google routinely prioritizes the promotion of its own apps and services while stifling those of competitors. 

"Google search is not a neutral gateway to the information available on the web," David Dinielli, a senior advisor at Omidyar Network and a former DOJ antitrust official, told CNN Business before the suit was announced. "Google search is a set of algorithms designed to make Google — or Alphabet, its parent company — the most money it can possibly make."

The case Google is now faced with could have a major impact on its advertising business as a whole, which netted it $134.8 billion in revenue last year. 

Google appears poised to obtain regulator approval for its acquisition of wearables maker Fitbit after promising not to personalize advertisements based on user data for the next decade. 

Previously, the company pledged not to use Fitbit health data to aid its ad targeting for five years. Now, reports indicate that the tech giant has extended the data pledge in a bid to receive approval from the European Union.

Google announced its intention to buy the Fitbit in November 2019. Citing sources familiar with the matter, Reuters reported on Tuesday that Google’s plan to buy the company for $2.1 billion looks set to be approved thanks to the company’s new concessions. 

‘About devices, not data’

In August, the EU launched an investigation into the company’s proposed acquisition of the wearables maker in order to determine whether the deal might allow Google to exploit Fitbit's health and location datasets in order to get an edge over competitors. 

Fitbit has health data on more than 28 million users. In July, Google assured regulators that the deal was “about devices, not data” and promised not to use Fitbit data if the deal was approved.

“We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” Google said in a statement at the time.

In addition to promising not to use data for ad targeting purposes, Google also reportedly agreed this week to allow other devices to use Fitbit’s health data if a user consents. Additionally, the company said Fitbit devices will still work with competing services, like Map My Run and Strava.

The EU has until the end of the year to make a formal decision on whether to approve the deal. 

The U.S. Justice Department is reportedly preparing a major antitrust complaint against Google and is briefing state officials who are working on their own lawsuit.

Bloomberg News cites people familiar with the matter in reporting that the briefing will take place Wednesday between federal investigators and 48 state attorneys general. The report says the result could be the largest antitrust suit since 1998 when the U.S. government claimed Microsoft was a monopoly.

Consumers may wonder what the fuss is about since Google is the go-to search engine and it doesn’t cost anything. They might also note that the company’s YouTube platform can provide hours of free entertainment. But for antitrust regulators, those points are part of the issue.

By offering its services at no cost to consumers and dominating the sectors in which it operates, regulators may charge Google of stifling competition. The government made similar accusations against Microsoft in 1998 when it pointed out that giving consumers a free web browser in Windows put other browser makers out of business.

Joining forces?

Bloomberg reports that Justice Department officials will brief the state officials on the case against Google as a first step in inviting them to join the suit. The 48 states are believed to be pursuing their own cases against the tech giant.

A joint suit could pose a larger threat to Google since the federal case is reportedly focused on Google’s dominance in the area of search while the states have focused more on Google’s major role in online ad revenue.

Google is among the tech companies that have come under close scrutiny in Congress since they have gotten bigger, richer, and more dominant in their industries. In February, Google was among those ordered by the Federal Trade Commission (FTC) to turn over documents about its acquisition of other companies.

Reason for acquisitions is key

At issue is whether the acquisitions of these smaller companies were designed to support a company’s main mission or were intended to remove potential competitors from the field. At the time, regulators were believed to be looking closely at Facebook’s acquisitions of Instagram and Whatsapp.

Last November some members of Congress expressed concern when Google announced plans to acquire Fitbit, a company making a popular health monitoring wearable. At the time, the House Judiciary Committee’s antitrust subcommittee called Makan Delrahim, the head of the Justice Department’s antitrust division, to brief lawmakers. 

Delrahim said the department is trying to sort out a number of things that drive these companies’ profits, including personalized advertising that makes use of consumers’ data. He said Justice Department attorneys were investigating how large tech companies gained their monopoly power.

In a blog post on Monday, Google and Alphabet CEO Sundar Pichai said his company has offset its entire “carbon legacy.” 

The company said it has purchased enough “high-quality carbon offsets” to eliminate the emissions produced by its campuses and data centers prior to becoming carbon neutral in 2007. Pichai said Google’s latest action brings its net carbon footprint to zero as of today.

The executive vowed to have Google running on completely carbon-free energy everywhere, at all times, by 2030. 

"This is our biggest sustainability moonshot yet, with enormous practical and technical complexity. We are the first major company that's set out to do this, and we aim to be the first to achieve it," Pichai said.

Aiming for a carbon-free future 

The CEO noted that Google is the “first major company to make a commitment to operate on 24/7 carbon-free energy.” 

“This is far more challenging than the traditional approach of matching energy usage with renewable energy, but we’re working to get this done by 2030,” Pichai said. 

Google also announced that it will bring five gigawatts worth of carbon-free energy to its key manufacturing regions by 2030. The move should help hundreds of cities shift toward greener power. 

The company is also helping commercial building and data center owners use artificial intelligence to reduce heating and cooling costs. Google said the technology enabled it to reduce energy consumption at its own data centers by 30 percent.

“We’re optimistic that by harnessing new technologies, investing in the right infrastructure and tools, and empowering partners, nonprofits and people, this can be the most decisive decade for climate action yet,” Pichai concluded. “We’re proud to do our part, and to help move the world closer to a carbon-free future for all.”

Google is telling its 200,000 full-time and contract employees to sit tight from a remote location, at least until July 2021, according to the Wall Street Journal. Alphabet CEO Sundar Pichai reportedly made the call last week following a meeting with company brass.

Google had previously announced plans to reopen some of its offices for a limited number of employees starting on July 6, but the move was strictly optional for its employees.

Pichai’s new timeline allows employees to better plan their personal lives, an aspect especially important for parents of school-aged children as school districts try to figure out whether going virtual or establishing new safeguards is the best path for them to follow.

“To give employees the ability to plan ahead, we’ll be extending our global voluntary work-from-home option through June 30, 2021 for roles that don’t need to be in the office,” Pichai said in his message to employees. “I hope this will offer the flexibility you need to balance work with taking care of yourselves and your loved ones over the next 12 months.”

The new norm continues to expand

The shift to remote life -- especially for tech and investment companies -- is quickly becoming part of the new norm. A solid 65 percent of all workers are doing their jobs away from the office all the time, frequently, or very often. 

Google joins Amazon, Zillow, PayPal, Salesforce, and others Microsoft, Morgan Stanley, JPMorgan, Capital One, Zillow, Facebook, Slack, Amazon, PayPal, Salesforce, and others that have extended their work-from-home options, according to SHRM, a human resources organization. However, Google is the first to extend the mandate out so far.

The most conspicuously absent brand on that list is Apple. It was a little slow on its embrace of working from home, but it recently opted to convert its retail associates to remote-based customer assistants.

Google is set to begin banning ads from publishers pushing content that contradicts scientific consensus on the COVID-19 pandemic.

The tech giant said Friday that it will begin prohibiting “dangerous content,” such as the claim that the COVID-19 vaccine is “an attempt to genetically modify the population,” starting August 18. 

Google said it will remove ads from pages that promote theories that aren’t supported by “authoritative scientific consensus” about the health crisis and its origins. Additionally, advertisers will not be allowed to create their own ads that promote coronavirus conspiracy theories. 

The company already prohibits the monetization of harmful medical misinformation, such as claims about “miracle” health cures or treatments or ads promoting the anti-vaccine movement. The policy update announced Friday builds upon the company’s existing efforts to combat misinformation. 

Tech giants clamping down on misinformation

Regulators recently sent letters to a number of major tech companies requesting actions to curb a “troubling rise of false or misleading information related to COVID-19.” 

“This disinformation has ranged from false statements about certain groups being immune from contracting the virus to unsubstantiated assertions about masks and vaccines,” a group of Democratic lawmakers said in letters to Google, Facebook, and Twitter last week. “This type of disinformation is dangerous and can affect the health and well-being of people who use this false information to make critical health decisions during this pandemic.” 

Facebook has announced that it plans to roll out a new “Facts About Covid-19” section to dispel common but inaccurate myths about the virus, such as the one that drinking bleach will cure the virus or that hydroxychloroquine can cure, treat, or prevent the illness. Facebook has also launched notifications encouraging everyone to wear a mask and has begun labeling misleading posts about the virus as false. 

With the European Commission gearing up to launch a probe into Google’s proposed $2.1 billion acquisition of Fitbit, the tech giant has promised regulators that it will not use Fitbit health data to aid its ad targeting. 

“This deal is about devices, not data. We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” Google said in a statement to various media outlets.

Google announced its intent to buy Fitbit last year. The company said at the time that buying Fitbit would help bolster its service offerings in the wearables department.  

“By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” Google’s hardware chief Rick Osterloh said in a blog post.

“Google also remains committed to Wear OS and our ecosystem partners, and we plan to work closely with Fitbit to combine the best of our respective smartwatch and fitness tracker platforms.”

Earlier this month, a group of 20 consumer organizations expressed concern about the deal. The group said in letters to antitrust regulators that the acquisition could lead to Google using data from the wearables maker. 

"Google could exploit Fitbit's exceptionally valuable health and location datasets, and data collection capabilities, to strengthen its already dominant position in digital markets such as online advertising," the letter reads. "Google could also use Fitbit's data to establish a commanding position in digital and related health markets, depriving competitors of the ability to compete effectively.” 

“This would reduce consumer welfare (including degrading data privacy options), limit innovation and raise prices,” the group said. 

Now that Google has agreed not to use Fitbit data, EU regulators have until August 4 to decide whether to allow the deal to move ahead. 

Google has announced that it will ban advertisements for products or services that secretly track or monitor people. 

In an update to its “Enabling Dishonest Behavior” policy, Google said the changes will apply to spyware and technology used for “intimate partner surveillance,” including tech used to monitor texts, phone calls, or browsing history. 

The update will also apply to GPS devices touted as tools for spying on someone without their knowledge, as well as surveillance equipment such as cameras, audio recorders, dash cams, and nanny cams. 

“We constantly evaluate and update our ad policies to ensure we are protecting users,” a Google spokesperson said in a statement. “We routinely update our language with examples to help clarify what we consider policy violating. Spyware technology for partner surveillance was always in scope of our policies against dishonest behavior.” 

The ad policy change will go into effect globally on August 11. 

“Stalkerware” use on the rise during lockdown

COVID-19 lockdowns have led to a rise in the use of GPS trackers and surveillance software marketed with the sole purpose of spying.

Earlier this week, cybersecurity software firm Avast reported that there was a 51 percent increase in the use of spyware and stalkerware from March through June when compared to the period between January and February. 

“Stalkerware is unethical software that allows people to track someone's location, access their personal photos and videos, intercept emails, texts and app communications such as WhatsApp and Facebook, as well as eavesdrop on phone calls and make covert recordings of conversations over the internet, without the target's knowledge or consent,” the company said. 

In 2018, a group of researchers discovered tens of thousands of ads in the Google ecosystem that promoted software designed to monitor an intimate partner without their consent. 

The ads discovered included: “How to catch a cheating spouse with his cell phone” and “Track My Wife’s Phone — Want to Spy on your Wife? Track your Wife without her knowing. Discover Who Are They messaging. Download! 24-Hour Support Price Superiority No Jailbreaking and App Results Guaranteed.”

Google said its ad policies already prohibit ads for products and services that enable users to gain unauthorized access to systems, devices, or property. The update now loops in spyware and surveillance technology designed to provide unauthorized access to intimate partners’ devices.

Google Chrome -- the planet’s browser king -- is sending out a warning to Mac users that they’re likely to encounter some extreme graphical glitches that some of the internet’s most popular sites are having a hard time rendering.

According to tech watchdog Pianika Web, users of macOS Catalina version 10.15.4 report an odd behavior of a jumble of horizontal blue lines appearing on their screens.

Reports vary as to when that mess of lines appears. Some say it’s after the laptop wakes up from sleep; some say it's because the laptop has been left running overnight.

A fix is on its way

One user in an Apple discussion group said that turning off GPU Hardware Acceleration in Chrome’s settings might be a good fix given that the MacBook Pro 16-inch model is known to have GPU issues. However, Pianika’s Hillary Keverenge said while this may offer a temporary fix, Google says the permanent fix lies with Apple.

“What’s good is that as of this writing, (Apple) is aware of this issue and is working to resolve it,” Keverenge wrote. “Apple has communicated to us that they’ve reproduced this problem in-house and are working on it. Please be patient for more updates.”

In the meantime, though, some users have discovered a temporary workaround. Forbes’ Gordon Kelly reports that some experimental Mac owners have had success by disabling hardware acceleration in Chrome. A fair warning, though -- that will have a negative impact on performance. 

For those who want to try that option out, Kelly says it can be done by pasting “chrome://settings/system” in the browser and toggling “Use hardware acceleration when available” to off. 

Google has taken the unusual step of temporarily suspending all commercial browser extensions sold in the Chrome Web Store.

The company says it has been alerted to a “significant increase” in scams and frauds being launched by some of these extensions. Chrome users are sometimes urged to download and install certain extensions to enhance the browser’s performance or to make it do special things. There’s almost always some kind of fee involved.

Now, Google says some of these extensions “aim to exploit users” and all are being suspended until everything can be sorted out. It turns out the problem may have been building over time.

Unwanted popups

Nearly a year ago, ZDNet reported that a popular commercial Chrome extension had started serving users with popup ads. At the time, the extension was being used by more than 4 million consumers.

This particular extension was called Automatic 4K/HD for YouTube and was used to enhance and control the quality of YouTube videos.

“The popup ads abuse Chrome's ability to show desktop notifications, permission that the extension contains from users during installation, but which it is not allowed to abuse to bombard them with unrelated content, such as ads,” ZDNet reported in February.

A few months later, Google reviewed and updated its policies regarding third-party extensions for its browser. Most of those updates had to do with better protecting user privacy. In October 2018, Google said it was taking steps to “ensure that all Chrome extensions are trustworthy by default.” 

Recent discovery

According to Forbes, this most recent action was driven by a discovery earlier this month that some commercial Chrome extensions were carrying out fraud and that the activity had recently increased.

Chrome users who have not downloaded or installed extensions that require payment are likely not affected. Users who have paid for extensions will not receive any extension updates until Google lifts its ban.

In November, the Security Research Team at Checkmarx reported finding a vulnerability in both the Google and Samsung camera app that allowed hackers to commandeer the app and take photos and/or record videos via a malicious application that had zero permission to go that far. 

Google responded quickly, telling ConsumerAffairs the issue was addressed on impacted Google devices via a Play Store update to the Google Camera Application. A patch was made available to all partners.

On Tuesday evening, Google rolled out a new version of its Chrome browser. Version 79 of the browser includes a feature that alerts users if their password was stolen in a data breach. 

The feature was previously available as a browser extension, but Google has made it a default feature in the latest version of Chrome. If a user’s password was stolen, Google will suggest changing their login credentials. 

“When you type your credentials into a website, Chrome will now warn you if your username and password have been compromised in a data breach on some site or app,” the tech giant wrote in a blog post. “It will suggest that you change them everywhere they were used.”

Google sees login information in encrypted format

When Google released the feature as an extension earlier this year, it said it was designed with privacy in mind. The company said it’s able to alert users if their password was stolen by scanning its database of information that has been compromised in data breaches and cross-referencing that information with a users’ login information. 

Google said its Password Checkup feature “never reports any identifying information about your accounts, passwords, or device.” It only reports “anonymous information about the number of lookups that surface an unsafe credential, whether an alert leads to a password change, and the domain involved for improving site coverage.”

Chrome users can control the new feature in Chrome Settings under Sync and Google Services.

Google is reportedly working toward launching a checking account product for consumers, according to The Wall Street Journal. 

A Google executive told the publication that the company’s “Cache” project could launch as soon as 2020. It will operate in partnership with Citigroup and the Stanford Federal Credit Union. Checking accounts will be branded with the names of the financial institutions rather than Google’s own name. 

Google executive Caesar Sengupta noted that customers’ financial data won’t be sold to advertisers; the new venture is simply intended to expand Google’s digital service offerings, he said. 

“If we can help more people do more stuff in a digital way online, it’s good for the internet and good for us,” Sengupta told the Journal. He added that the service could be used to offer loyalty card programs. 

Tech firms branching out into financial services

Google joins other big technology companies that have expressed an interest in offering financial services. Last year, Amazon was said to have been having discussions with J.P. Morgan about a potential checking account. 

In August, Apple launched its own credit card in collaboration with Goldman Sachs. The company is currently facing accusations that it assigns higher credit limits to men who apply for the card. 

Facebook is attempting to expand its presence in the financial services sector through the launch of a proposed cryptocurrency called Libra, but it is struggling to get lawmakers and financial backers on board with the venture. Facebook has also announced that it’s launching a new payments service called Facebook Pay, which offers a way for users across its services to make payments to one another. 

Regulatory skepticism

During a Wednesday interview on CNBC’s Squawk Box, Senator Mark Warner (D- Va.) expressed concern about problems that could arise in regulating big tech companies that are experimenting with financial service offerings. 

“I’m concerned when we got, whether it’s Libra or the Google proposal, ... these giant tech platforms entering into new fields before there are some regulatory rules of the road,” Warner said. “Because once they get in, the ability to extract them out is going to be virtually impossible.” 

Google has banned payday loan apps that use “deceptive or harmful” tactics from its Play Store, the Wall Street Journal reports. 

A spokesperson for Google told the publication that the policy change was implemented with the aim of protecting users from “deceptive and exploitative personal-loan terms,” where annual percentage rates are 36 percent or higher. 

Apple told the Journal that it hasn’t yet imposed a similar ban. However, the tech giant said it regularly reviews its App Store rules to “address new or emerging issues.” 

Lenders affected by Google’s policy change -- which went into effect in August -- argue that the ban hurts “legitimate operators,” as well as users looking for “legal loans.” 

Online Lenders Alliance CEO Mary Jackson contended in the report that her firm’s practices are still legal. She said lenders would either have to cut their rates or exit the business altogether as a result of the change.

In an effort to mitigate consumer stress and frustration over data breaches, Google has rolled out a new Password Checkup feature that automatically checks whether passwords have been compromised.

The feature can let users know if their saved passwords have been exposed in breaches at other services or if a weak password should be updated. The service was previously available as an extension, but it’s now available for the Google web dashboard and Android devices. Later this year, it will be built into the Chrome browser.

Tapping the “Check Passwords” feature will prompt Google to check all of a user’s passwords against an internal database containing over four billion user credentials that have been leaked online via third-party data breaches. 

Checks breached passwords

When Google launched the feature earlier this year as an add-on for the Google Chrome web browser, it said scores of user password and username combos were found to be vulnerable. 

"In the first month alone, we scanned 21million usernames and passwords and flagged over 316,000 as unsafe – 1.5% of sign-ins scanned by the extension,” the tech giant said. 

Google added that all user information it cross-references with breached passwords is encrypted to protect user privacy. 

“Password Checkup was built with privacy in mind,” Google wrote in its overview of the extension. “It never reports any identifying information about your accounts, passwords, or device. We do report anonymous information about the number of lookups that surface an unsafe credential, whether an alert leads to a password change, and the domain involved for improving site coverage."

Fifty state attorneys general are investigating Google’s tendency to dominate “all aspects of advertising on the internet and searching on the internet,” Texas Attorney General Ken Paxton, the leader of the initiative, announced on Monday. 

At a press conference outside the Supreme Court, about a dozen members of the bipartisan coalition told reporters that Google’s ad market dominance could be stifling the growth of other companies, which could lead to higher prices for consumers. 

“When there is no longer a free market or competition, this increases prices, even when something is marketed as free, and harms consumers,” said Florida Attorney General Ashley Moody. “Is something really free if we are increasingly giving over our privacy information? Is something really free if online ad prices go up based on one company’s control?”

Paxton noted that the investigation could extend beyond the company’s advertising practices. 

"The facts will lead where the facts will lead," he said.

The states involved in the antitrust investigation have given the tech giant 30 days to respond to their questions regarding Google’s advertising practices. 

“We applaud the 50 state attorneys general for taking this unprecedented stand against Big Tech by uniting to investigate Google’s destruction of competition in search and advertising,” the Open Markets Institute said in a statement. “We haven’t seen a major monopolization case against a tech giant since Microsoft was sued in 1998. Today’s announcement marks the start of a new era.”

Google has given its Play Store a new look in an effort to “improve the overall store experience.” 

In a blog post, Google said it has moved the navigation bar to the bottom of the app on Android phones and shifted the navigation on tablets and Chrome OS devices to the left.

Within the new navigation bar, users will find two main tabs for apps and games. Google says adding the distinction between apps and games is intended to help “better serve users the right kind of content.”

"Once users find the right app or game, the updated store listing page layout surfaces richer app information at the top of each page as well as a more prominent call-to-action button. This makes it easier for users to see the important details and make a decision to install your app," wrote Boris Valusek, design lead of Google Play.

Visually, Google’s Play Store is now predominantly white, which mirrors the aesthetic of its all-white homepage. Users will also see more rounded-edge icons, similar to the ones Apple has on iOS. 

A “Recommended for you” section has been added to enable users to discover other apps they might enjoy. 

Finally, Google has moved the “Music” tab. Music can still be found in the search bar at the top of the screen. Relocating the Music tab suggests the company is gearing up to implement its plan of replacing Google Play Music with YouTube Music. 

Following reports that its employee base is primarily made up of independent and temporary contractors, Google has been taken to task by a group of senators who are calling for the tech giant to stop misusing its workers. 

In a letter sent to Google CEO Sundar Pichai, the senators say that many of Google’s contract workers remain with the company for long periods of time but do not enjoy the full benefits that full-time workers do. The group is comprised of several presidential hopefuls, including Bernie Sanders, Elizabeth Warren, and Kamala Harris.

“Temporary workers and independent contractors are by definition intended for short-term and non-core work, and we urge Google to end any abuse of these worker classifications and treat all Google employees equally,” the letter reads.

“Google is valued at more than $100 billion, and your personal compensation topped $400 million in 2018, which makes it that much more difficult to stomach the mistreatment of these workers.”

Urged to treat workers fairly

The senators base their letter on information previously reported by the New York Times, which detailed how Google’s workforce is split up. Of the approximately 220,000 employees under the company’s purview, the publication reported that over 120,000 were temporary and contract workers, many of which are responsible for core responsibilities and long-term projects.

“In the case of temporary workers, they are commonly working on permanent projects alongside full-time Google employees for years and typically at much lower pay than their full-time employee counterparts,” the group said. 

In the letter sent to Pichai, the lawmakers laid out a list of suggested changes that Google should make to its company policies. Some of these include transitioning workers to permanent positions after working with the company for six months, creating better wage and benefit parity between different worker classifications, placing limits on the type of work that contractors can perform, and eliminating non-compete clauses in employee contracts from staffing agencies. 

“Making these changes to your company’s employment practices will ensure equal treatment of all Google workers and put an end to the two-tier employment structure you have perpetuated,” the senators wrote. 

As part of its effort to grow the number of affordable housing options available in San Francisco's Bay Area, Google plans to repurpose at least $750 million of the land it owns there over the next ten years.

In a blog post on Tuesday, the company said its investment will help support the development of “at least 15,000 new homes at all income levels in the Bay Area, including housing options for middle and low-income families."

Google is also establishing a $250 million investment fund for developers to build more than 5,000 affordable housing units in the area. Finally, the tech giant plans to give $50 million to charities focused on the issues of displacement and homelessness.

Creating new homes

"Across the region, one issue stands out as particularly urgent and complex: housing," Google CEO Sundar Pichai wrote. “As Google grows throughout the Bay Area — whether it’s in our home town of Mountain View, in San Francisco, or in our future developments in San Jose and Sunnyvale — we’ve invested in developing housing that meets the needs of these communities. But there’s more to do.”

Google says it will work alongside local authorities to foster the rapid development of affordable housing. The tech giant said its already made progress in freeing up available land in its home city of Mountain View.

“Our goal is to get housing construction started immediately, and for homes to be available in the next few years. In Mountain View, we’ve already worked with the city to change zoning in the North Bayshore area to free up land for housing, and we’re currently in productive conversations with Sunnyvale and San Jose,” Pichai said.

The announcement was met with excitement from local authorities, including Jim Wunderman, president and CEO of the Bay Area Council.

“This is a really big day,” Wunderman told the San Jose Spotlight. “It signals that there’s a new day where private companies are stepping up and recognizing that they’re part of the fabric of our communities and they need to be part of the solution to the region’s most pressing problem: housing affordability.”

Users of the Google Play Store are being urged to update to the latest version of the app after it received a facelift, according to 9to5Google.

Fresh to version 15.1.24 is the Material Theme Play Store, which adds in a cleaner look in the marketplace’s app bar while changing some of the tabs that users have become accustomed to. Instead of multi-colored accent colors and nested tabs, a white search field at the bottom of the screen will allow users to search for anything they might want to find.

Due to a switch in focus when it comes to music, the “Music” tab has now been removed. Instead, users can “Browse music” in the navigation drawer and open up the appropriate apps to play their favorite tunes.

Changing the Play Store

The Material Theme redesign comes less than a month after Google announced that it would be changing how apps on the Play Store are rated. Under the new system, developers who more frequently update and refine their apps will be given prominence over those who haven’t updated their apps. New apps will also be featured more prominently.

At its I/O Developer conference, Google executives said that developers and consumers would also be seeing a few other new updates. Included in that list are new features designed to help developers optimize their apps for use in the car and improved sensors to help devices have more functionality.

Consumers should take note of new features that are aimed at “optimizing battery and memory consumption.” After all, what’s the point of enjoying all these new features if they kill your phone too quickly.

If you’re an Android user (Samsung, Moto, Google Pixel, et al), the way apps will be presented to you is changing.

At its Google I/O Developer conference, Google announced that it is modifying how apps will be rated in its Play Store.

The big change is that Google is taking away developers’ ability to change when their app ratings reset. Instead, the company is giving extra favor to apps that have been recently released or updated.

How does this affect the user?

The basic upside to Google’s re-weighted ratings is that consumers will be able to check to see what fixes and updates an app’s developers have made and when they made them. If an app hasn’t been groomed in a while, its rating may take a hit. It might also serve as a “hmm” to users as to whether the app is up-to-date or has been forgotten about. Or, as TechCrunch framed it, “a rating that reflects their current state of decline.”

If you’re an Android user, a quick heads-up: Google won’t have those new rating triggers available in the Play Store until sometime in August.

What else does Google have in its sandbox of ideas?

Google also gave attendees of the I/O Developer conference a sneak peek at other things it was working on and making available to developers.

Included in those are...

• Android Auto, a way for developers to “enable existing applications for the Android Auto platform and reach more users in the car;”

• Improved sensors on phones designed to “enable a range of use cases - from turning your phone into a virtual steering wheel to control a car in a video game, capturing steps in a fitness app, to advanced indoor and outdoor location;” and

• New Android platform features aimed at “optimizing battery and memory consumption.”

For everyone who thinks it’s an overreach for Google to know everywhere you’ve been, the tech giant has decided to yank “Whither thou goest, I will go” out of its phrasebook and add auto-delete controls for users’ Location History and activity data.

In an announcement on Google’s Keyword blog, the company said consumer feedback has been loud and clear regarding personal data.

So, going forward, if a user doesn’t want things like restaurant recommendations or helping the user pick up where they left off on a previous search, they’ll have the option to manage or delete personal data… and, in Google’s words, do it simply.

Here’s how it works

The user picks a time limit that governs how long their online activities can be tracked and saved. For example, if a user picks 18 months, any data older than that will automatically be wiped from their account immediately. As time moves forward, anything past that 18-month line will be deleted as well.

“You should always be able to manage your data in a way that works best for you -- and we’re committed to giving you the best controls to make that happen,” commented Google’s David Monsees, Product Manager, Search, and Marlo McGriff, Product Manager, Maps.

Is personal data finally on the right path?

What personal data digital providers keep has been a constant frustration since Facebook’s Cambridge Analytica blunder. While Europe has had similar options in play with General Data Protection Regulation (GDPR), the U.S. has been slow to match that pro-consumer move.

“As for the U.S. following in the EU's footsteps, it does look increasingly likely that the U.S. will pass some form of privacy legislation but it's still unclear how closely that will be modeled on the GDPR,” Josephine Wolff, an Assistant Professor in the Department of Public Policy at the Rochester Institute of Technology, told ConsumerAffairs.

”The U.S. will probably chart its own course to some degree; for instance, it may grant some specific exemptions for smaller businesses.”

Apple appears to be on board for similar legislation. In a conference in Brussels last year, Apple CEO Tim Cook said the crisis of data collection is real and “should unsettle us.”

Getting compliant with the GDPR and the California Consumer Privacy Act (CCPA) is also on Facebook’s to-do list for 2019.

Tracking is a personal preference

Wolff points out that what data a company collects depends largely on how that company serves consumers.

“For instance, it might make sense that Google Maps or the Weather Channel would collect your location data since the services they provide depend on where you are, but it would perhaps seem less reasonable for an app that provides a game or a set of recommended workout routines to collect your location data.”

“Reasonableness of data collection is dictated by the service that a company provides to its consumers and whether the data is essential to the provision of that service or merely being used as an additional potential revenue stream for instance through advertisement targeting or selling the data to third parties for other purposes.”

The best way to find out whether your data might be sold? Read the app or a platform’s “terms of use.” It’s not the most fun read -- and “I have read and agree to the Terms” might be the biggest lie on the web -- but knowing what data a user gives to a platform is the user’s responsibility.

​Google appears to be testing a new feature that lets users create public events on Google Maps.

Android Police reported that the company has rolled out the new functionality to some Android users, though its behavior was “laggy” in initial tests. The tech website said it had issues adding photos and that it had to wait an hour for an event to appear on Google Maps.

The feature, when it works, “could allow users to submit events akin to the public events being shown in Maps,” Android Police said. “Maps has heavily relied on crowdsourced information for a while, so adding a means for the public to make a note of public events would be consistent with that approach.”

Users can set an event name, location, date, and time through the app’s existing Contribute tab. The event can also be given a description and an image header.

After the feature was spotted by Android Police, Google confirmed on its Support page that the feature is currently available to Android users.

Google said the feature may not be available in some regions, but users can check to see if it’s available to them by opening Google Maps, tapping “Contribute,” tapping “Events,” and tapping “+” to add a public event.

Google has not provided a timeline for the wider rollout of the feature.

Google has announced that it will soon no longer require its employees to sign forced arbitration agreements, which essentially waive workers’ rights to a day in court if they suffer injuries, harassment, or other negative consequences from working at a company.

Company officials said that the new policy would go into effect on March 21, and it would apply to all of its workers around the globe. However, the new policy would not apply to claims that have already been settled by arbitration, according to an Axios report. Workers will also still have the option of going to arbitration if they wish to do so.

The new standards would not only apply to full-time workers, but to temporary and contract workers that work directly for the company – though firms that hire these workers may still choose to use arbitration clauses.

Making changes following pressure

Google’s decision likely isn’t one that was made by chance. Last year, approximately 20,000 of its workers around the world staged a walkout in protest of forced arbitration. Within a week, Google CEO Sundar Pichai released a blog post saying that the company takes its workers’ rights seriously.

“At Google we try hard to build a workplace that supports our employees and empowers them to do their best work. As CEO, I take this responsibility very seriously and I’m committed to making changes we need to improve,” Pichai said.

While the executive promised at the time to “double down” on the company’s commitment towards improving workplace conditions, the action plan he detailed in the post focused primarily on improvements to how the company would deal with sexual harassment claims. The new proposal has been hailed as being more comprehensive.

Google is adding a new password checker to its Chrome internet browser which will automatically run a check to see if any of its users’ passwords have been exposed by hackers.

In light of all the privacy landmines consumers have had to dance around in the past couple of years -- like the one in January that exposed 21 million passwords -- Chrome’s new extension could go far in giving consumers some much needed peace of mind.

The trigger is simple enough: when a user signs into a site, Chrome’s Password Checkup will scan its database of 4 billion data breaches to see if a username and password have been compromised. If the checker detects that a user’s credentials were exposed, Google will alert the user and suggest they reset their password, not only for that specific site but for anywhere the same username and password combinations are used.

“Password Checkup was built with privacy in mind,” writes Google in its overview of the extension. “It never reports any identifying information about your accounts, passwords, or device. We do report anonymous information about the number of lookups that surface an unsafe credential, whether an alert leads to a password change, and the domain involved for improving site coverage.”

Steps to take

Chrome’s privacy team says they were led by three guiding principles: alerts that are actionable, not informational; putting privacy privacy at the heart of its design; and advice that avoids fatigue.

To get there, Google’s developers worked to get the process whittled down to four easy steps:

1. Install the Password Extension on Chrome;

2. Check to make sure the Password Extension icon has appeared on your Chrome browser;

3. Monitor alerts whenever Chrome detects you’re using unsafe credentials; and

4. Change your credentials immediately when told that your password and username have been compromised.

“We designed Password Checkup to only alert you when all of the information necessary to access your account has fallen into the hands of an attacker,” Google promises. “We won’t bother you about outdated passwords you’ve already reset or merely weak passwords like “123456”. We only generate an alert when both your current username and password appear in a breach, as that poses the greatest risk.”

Google continues its privacy crusade

Ever since digital big leaguers like Facebook -- and even its own Google+ -- were hobbled by data privacy gaffes that exposed the personal data of its users, Google has been on a mission to make sure it covers his rear end the best it can.

In 2018, the company raised the bar on how secure it felt websites were, marking all non-HTTPS sites as “not secure” in its Chrome browser. Google also implemented a search settings upgrade that allows consumers to control what they’ve searched for, delete what they want, and change what they consider important and eyes-off in their Google account.

“Google helps keep your account safe from hijacking with a defense in depth strategy that spans prevention, detection, and mitigation,” blogged the company’s anti-abuse team.

“As part of this, we regularly reset the passwords of Google accounts affected by third-party data breaches in the event of password reuse. This strategy has helped us protect over 110 million users in the last two years alone. Without these safety measures, users would be at ten times the risk of account hijacking.”

Google wants consumers to realize that this is the company’s first attempt with the new extension and that there may be hiccups along the way.

“Since this is a first version, we will continue refining it over the coming months, including improving site compatibility and username and password field detection,” Google said.

You can learn more about how Password Checkup works at this link.

Sayonara, Google+.

The consumer version of the 7-year-old social media platform bids its final farewell on April 2, 2019. If you’re one of its 100+ million users, your Google+ account and pages will become inaccessible on that date and the company will begin the removal of photos and videos from the platform’s Album Archives.

Google cites “low usage and challenges involved in maintaining a successful product that meets consumers’ expectations” as Plus’ downfall. Those so-called challenges may well have been the recently discovered bug that affected over 50 million users and the private user data of 500,000 Google+’ers that had been exposed over a three-year period -- an intrusion that the Wall Street Journal reported Google decided to keep hush on.

No biggie -- at least not to Google

And for the “low usage” justification, it’s typical Google being Google.

Over the course of its life as a digital colossus, the company has shuttered close to 20 products it thought were either innovative (like Google Glass) or something that could be competitive with a similar product -- examples being Orkut, Google Buzz, and Google Wave, Google’s social media notions designed to take some steam out of Facebook.

Google+ had a good life, but seeing the platform’s metrics fall from a one-time high of 300 million active monthly users down to a little more than 100 million had to be a buzzkill for the company.

And the users? The sunsetting of Plus isn’t going to upset too many onliners. The truth is that 90 percent of its user sessions are less than five seconds, according to Ben Smith, Google Fellow and Vice President of Engineering. A study by digital marketing firm Stone Temple only confirmed Google+ ghost town status, reporting that less than 1 percent of the Google-wide 2 billion users ever did any real interaction with the platform.

The money-making version of Plus stays alive

One important clarification: it’s the consumer version of Google+ that’s going away. Google will still keep the lights on for the enterprise, revenue-generating version.

“Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network,” Smith said. “Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses.”

Downloading your data

ConsumerAffairs found two methods Google+ users can deploy to retrieve their posts and content from their Google+ account.

One is Google’s own data exporter -- which, by the way, you can use to manage or archive any Google-housed content you have. The other is the Google+ Exporter, a third-party desktop app that allows you download up to 3,000 Google+ posts for free.

On Tuesday, nearly two dozen consumer, privacy, and public health groups filed a complaint with the Federal Trade Commission (FTC) alleging that Google’s Play Store allows children to download apps that put their personal information at risk.

The groups argued that the tech giant’s app store is endangering children by allowing apps that violate privacy laws, contain adult content, or include manipulative advertising in a section of its Play store designed for children, the Associated Press reported.

The Campaign for a Commercial-Free Childhood and the Center for Digital Democracy were the primary groups to file the complaint. In it, they argued that some apps that Google deems appropriate for children are “sharing kids’ sensitive personal information without the required parental consent.”

Now, a group of U.S. lawmakers are also putting pressure on the FTC to launch an investigation into whether Google is breaking privacy laws.

Regulators want an investigation

In a letter to the FTC, Democratic Senators Ed Markey, Richard Blumenthal, and Tom Udall encouraged the agency to initiate an investigation to determine whether Google is violating the Children’s Online Privacy Protection Act (COPPA).

“The FTC is statutorily obliged to enforce COPPA and protect American consumers from unfair and deceptive practices,” the senators wrote in a letter to the FTC’s five commissioners. “We’ve brought to your attention a number of pressing concerns that call into question Google’s compliance with existing laws, and we encourage you to initiate an investigation into the aforementioned concerns as soon as possible.”

Representative David Cicilline (D -Rhode Island) is also in support of an investigation into the matter, the AP reported.

In a statement to the media, Google said it takes these issues “very seriously” and that it’s continually working hard to “remove any content that is inappropriately aimed at children from our platform.”

In 2014, the FTC charged both Google and Apple with unfair practices involving kids. Google agreed to refund consumers $19 million in Google Play purchases that were made without parents’ consent, and Apple agreed to refund $32.5 million for the in-app purchases made on its devices without parents’ consent.

Separate class action lawsuits focused on Google’s location tracking mechanism amid claims that the tech titan unlawfully stored user location information have been combined into a single suit in California.

According to TopClassActions, U.S. District Judge Edward J. Davila approved a consolidation of six proposed Google class action lawsuits in order to “promote efficiency and avoid the possibility of inconsistent judgments.”

The lawsuits claim that to completely block Google from saving location data, a user would have to disable the “web and app activity” setting in their account. Google reportedly failed to inform users about the setting, nor did it disclose that the setting was “crucial” in the company’s power to track and store user data.

“Google improperly baited users into using its applications and functionalities without worrying about their privacy by representing to users that they could control Google’s access to their location data and allowing them to opt out of giving Google their location data, then Google switched users into allowing it to collect their location data,” one of the Google tracking class actions stated.

The U.S. Supreme Court waved that red flag in a separate case where chief justice John Roberts commented that when a third party has access to the information stored on one’s cell phone, that entity “achieves near perfect surveillance, as if it had attached an ankle monitor to the phone’s user.”

The backstory

The genesis of the Google suit started with an investigation by the Associated Press (AP), in which computer science researchers at Princeton University were able to create a visual map of the movements of the study’s subject as he moved around with his Android phone that had Location History toggled off.

The map included the subject’s “train commute on two trips to New York and visits to the High Line park, Chelsea Market, Hell’s Kitchen, Central Park, and Harlem. To protect his privacy, The AP didn’t plot the most telling and frequent marker -- his home address.”

Following the Associated Press’ scrutiny, Google updated its disclosures. However, plaintiffs in the Google class action lawsuits claim that this was “too little, too late and does not absolve the company of liability.”

The AP’s findings were confirmed by Vanderbilt University computer science professor Douglas C. Schmidt in a separate study.

“Google counts a large percentage of the world’s population as its direct customers, with multiple products leading their markets globally and many surpassing 1 billion monthly active users,” Schmidt concluded.

“A major part of Google’s data collection occurs while a user is not directly engaged with any of its products. And while such information is typically collected without identifying a unique user, Google distinctively possesses the ability to utilize data collected from other sources to de-anonymize such a collection.”

The data that Google collects

Since Google found itself under the heat lamp on the matter, it’s seemingly doing its best to make sure users know what data they’re allowing the company to collect and use.

When “Web & App Activity” is on, Google saves information like:

• Searches and other things you do on Google products and services, like Maps

• Your location, language, IP address, referrer, and whether you use a browser or an app

• Ads you click, or things you buy on an advertiser’s site

• Information on your device like recent apps or contact names you searched for

• Websites and apps you use

• Your activity on websites and in apps that use Google services

• Your Chrome browsing history

Do you have an Android phone?

The magnitude of Google’s data collection is significant, especially on Android mobile devices where it’s estimated that those devices send 10 times more data to Google than iPhones. And when you multiply that data times the two billion active monthly users that connect to the world using that platform, the data net that Google casts is vast.

Google might argue that it’s codependent on Android since it’s the ecosystem for many related products ranging from wristwatches to coffee machines. Nonetheless, Google’s ability to give or deny data collection is squarely on users’ shoulders.

If any of this unnerves you as an Android owner, the best next step to take is following Google’s guide to data collection for Android.

iPad and iPhone users should also double-check their Google data collection settings, as should anyone who relies on a desktop or laptop for connecting to the internet.

In the last four months alone, Google has released several versions of its Chrome browser. One beefed up security against cyber attacks, one was a major redesign, and another was a security-focused update.

That particular update came after Google lost trust in cyber-security software company Symantec’s efforts in making sures its subscribers’ website SSL certificates were compliant with industry standards. In layman’s terms, SSL certificates contain information about the identity of the site’s owner and ensure that the site’s contents have been verified as trustworthy.

Fast forward to December, 2018, and consumers will see Chrome 71, a version ripe with more new privacy and security features.

"Last year, after hearing from Chrome users, we launched a set of user protections against "abusive experiences" -- experiences designed to intentionally mislead and trick users into taking action on the web," wrote Vivek Sekhar, Google Chrome Product Manager in a blog post. "These protections blocked pop-ups and new window requests from sites with certain abusive experiences like redirecting pages."

"However, we've learned since then that this approach did not go far enough. In fact, more than half of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads. These ads trick users into clicking on them by pretending to be system warnings or ‘close’ buttons that do not actually close the ad. Further, some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information."

Say goodbye to abusive experiences and sneaky subscription sign-ups

Going straight for the security jugular, Chrome 71 will remove all advertisements that continue to push out "abusive experiences."

Users also have control over what sites they feel are "abusive" simply by going to their Chrome Settings and noting the abusive sites.

And, with the internet becoming increasingly accessed via mobile over desktop and sites trying to rope-a-dope consumers into subscribing to content, Google is waiting in the wings when a user lands on a page that contains "insufficient mobile subscription information."

"Chrome will show a warning before these pages, so that users can make informed decisions when signing up to mobile based subscription services. Users will be offered the choice to proceed to the page or go back if they were unaware that they were entering a billing page. We want to make sure Chrome users understand when they are going through a billing flow and trust that they’ll be able to make informed decisions while browsing the web," the company said.

Chrome 71 will be released on December 4, 2018 (December 11, 2018 for Chrome OS). If you’re chomping at the bit to try out the new release, a beta version is available, but remember that Google is still working out the kinks for the browser’s final release.

Google is shutting down Google+ for consumers following reports that a bug in the system could have leaked some personal information users posted to their profiles.

According to a report by Google, there is no evidence anyone discovered the vulnerability and took advantage of it. After a review, Alphabet -- Google's parent company -- decided it was time to pull the plug.

"This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps," the company wrote in a blog post. "The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds."

It was that review that revealed the bug in the system -- specifically in the Google+ People API. In that part of the app users can grant access to their profile data, and the public profile information of their friends, to Google+ apps, via the API. The bug allowed apps, not marked as public, to get access to that data and share it.

Not known how many users were affected

It's not known which and how many users were affected. Because of the way the system was set up, the log data is only kept for two weeks. But Google said it ran a detailed analysis over the two weeks before the bug was patched and concluded that the profiles of as many as 500,000 users could have been affected.

According to Google, the data was limited to optional Google+ profile information that included name, email address, occupation, and age. The company stressed it did not include other data users may have posted to Google+ or any other service.

The company discovered the bug in March but is only now revealing it.

"We believe it occurred after launch as a result of the API’s interaction with a subsequent Google+ code change," the company said. "We found no evidence that any developer was aware of this bug, or abusing the API, and we found no evidence that any profile data was misused."

Google is just the latest tech giant to reveal privacy issues. Facebook has been struggling to reassure users since March when it revealed user data was misappropriated and used for political advertising purposes.

It’s tough to find a nook or cranny where Google doesn’t have a presence. One of its more quiet in-roads has been the travel sector where it’s built a portfolio of travel offerings tailored for every step in a traveler’s journey, from its flight search engine to transportation suggestions on how to reach all the places a traveler wants to visit or things they want to do.

On Thursday, Google beefed up its travel portfolio, moving a new set of features centered on accommodations and travel-planning out of the incubation phase and into the real world.

The tech titan is banking on new research that found 46 percent of leisure travelers feel that travel planning takes too long. To pick up that pace, Google thinks it’s found the pivot point to reduce that frustration.

“When you look for top travel destinations worldwide -- even if you haven’t booked anything yet -- we’ll help jump-start your trip planning with relevant suggestions right in Google Search,” wrote Google’s Berna Erol, Product Manager of Travel, and Emmanuel Marot, its Product Manager of Hotels.

“We’ll show you things to do, day plans or travel articles. As you start booking and receive your flight or hotel email confirmations in Gmail, these travel recommendations will be further customized in organic search results on Google,” Erol and Marot added.

“For example, if you’re searching 'Austin' and already booked your hotel, you’ll see things like flight prices, weather and events for your dates of travel, and even restaurants near where you're staying.”

Time for other travel plan portals to wake up and smell the coffee?

We haven’t seen TripAdvisor, Hotels.com, Priceline, or other travel portals shaking in their boots, but Google seems determined to control all the pieces in the travel planning game just like it does in search and video.

"For years the online flight search market was dominated by the likes of Expedia and Kayak. When Google got in, it was an immediate game-changer,” wrote Scott Keyes of Scott’s Cheap Flights in comments to ConsumerAffairs.

“Google Flights quickly became the gold standard in flight search, and has stayed that way for years. Past isn't always prologue, and it remains to be seen if Google's foray into hotel search and booking can deliver the same consumer-friendly experience, but I wouldn't bet against it."

Taking it for a spin

TechCrunch framed the new Google tool as “...a bit like (Google’s) Inbox’s trip bundles, but for trips that you are still planning.”

To see for ourselves, ConsumerAffairs took Google’s upgraded travel tools out for a spin and TechCrunch’s reference point is spot-on. Starting with its sample holiday season portal, we found price graphs that showed the best airfare prices over a 5-day period, as well as deals if we booked our flight and hotel together. On top of that, weather forecasts, local events, and restaurant recommendations for our travel timeline were a finger flick away.

Google says its travel tool offerings will continue to grow, too. Starting sometime in October, Google will re-launch its two-year-old Your Trips app, a feature to help travelers catalog and stitch together their travel plans, as well as email trip reservations to friends or family, and update plans offline with the app (Android, iOS).

Google announced on Monday that it will soon roll out several new changes to its search engine. Going forward, Search will rely more heavily on Artificial Intelligence (AI) with the overall goal of enhancing the search experience for users.

The unveiling of the new features coincides with the twentieth birthday of Google’s search engine. At an event in San Francisco, Ben Gomes, Google's vice president of search, said Google is always thinking of ways to improve Search.

“We see billions of queries every day, and 15 percent of queries are ones we’ve never seen before,” Google executives said in a statement. “Given this scale, the only way to provide Search effectively is through an algorithmic approach. This helps us not just solve all the queries we’ve seen yesterday, but also all the ones we can’t anticipate for tomorrow.”

Personalizing the Search 'journey'

A key theme underlying all of the new features is a “shift from answers to journeys.” The company says it wants to help users resume tasks where they left off, as well as get familiar with new hobbies and interests.

In the next few weeks, Google will be adding a "Discover" news feed that will appear below the default Google search bar on mobile browsers. The Discover feed will display recommended content rather than content that is prioritized in chronological order. For example, if a user searches for a particular interest such as cycling, content related to cycling will appear in their feed and Google will show the user a way of adding hiking as an interest.

Google is also making Search a more visual experience by adding more “featured videos” at the top of search results. The company says it will rely on AI to generate short previews of a video that are relevant to a user’s search.

The tech giant is adding a new “Journeys” feature, which is intended to keep track of users’ searches about particular topics. Users can also opt-in to a feature called “activity card,” which lets them see pages they have visited and questions they have asked about a particular topic. With these features, the company is aiming to help people with longer-term searches, such as trip-planning or pursuing a different hobby or line of work.

Among other new features, Google is also introducing a “topic layer,” which will help power its related suggestions.

“The Topic Layer is built by analyzing all the content that exists on the web for a given topic and develops hundreds and thousands of subtopics,” according to Google. “For these subtopics, we can identify the most relevant articles and videos — the ones that have shown themselves to be evergreen and continually useful, as well as fresh content on the topic. We then look at patterns to understand how these subtopics relate to each other, so we can more intelligently surface the type of content you might want to explore next.”

The new changes are part of Google’s ongoing effort to ensure that Search works in a way that aligns with how people currently search for content.

“Underpinning each of these are our advancements in AI, improving our ability to understand language in ways that weren’t possible when Google first started,” Gomes said in a statement.

Having written numerous articles about privacy issues with Facebook, Google, phone apps, and the like, nothing should surprise me anymore. However, when you find that more than five years of almost every move you’ve made has been archived, a few hairs are likely to stand up on your neck.

Let me explain.

Monday morning, an email landed in my in-box with the subject line “Your August in review.” It was from Google, saying “Your timeline in Google Maps helps you curate the places you've been. Look back on the past month and reminisce about recent trips and past places.”

Typically, emails from Google don’t get much of my time, but this one brought on a mixed rush of curiosity and concern.

When I clicked on the link, I was taken to Google Map’s timeline site where I was told that I had visited 397 places since 2013. Taking a deeper dive, I was able to find out the routes I had taken -- both driving and walking -- to get to all of those places, not to mention the time it took to get there, how long I was at each stop, and any photos I had snapped with my phone’s camera while I was there.

It didn’t stop there, either.

Google had also recorded and archived my “Ok, Google” voice requests (“Ok, Google, where’s the nearest Walgreen’s?”), and it wasn’t shy about following me out of the country. In all my travelogue glory, the timeline listed all the places I’d visited from Budapest to Britain when I toured Europe a few years ago.

No matter where I went or what I did, Google Maps seemed to have nearly all the W’s -- who, what, when, where -- covered. A new study by Douglas C. Schmidt, a computer science professor at Vanderbilt University, confirms my gut instinct.

“Google learns a great deal about a user’s personal interests during even a single day of typical internet usage,” wrote Schmidt, who found that a stationary Android phone -- one with Google’s Chrome browser active in the background -- communicated location information to Google 340 times during a 24-hour period.

“In an example ‘day in the life’ scenario, where a real user with a new Google account and an Android phone (with new SIM card) goes through her daily routine, Google collected data at numerous activity touchpoints, such as user location, routes taken, items purchased, and music listened to. Surprisingly, Google collected or inferred over two-thirds of the information through passive means. At the end of the day, Google identified user interests with remarkable accuracy.”

An example of how Schmidt defines “passive means” might be someone who bought coffee from Starbucks using their Starbucks app; there would be two points of “passive” collection: walking to a Starbucks and opening up the Starbucks app.

Like shooting fish in a barrel

With an estimated 2 billion monthly active users of its related Android operating system, there’s a lot of data Google can access. Schmidt goes on to point to Google Play’s place in the Google ecosystem, enabling the company to gain even more user information from names and birthdays to credit card numbers.

Despite any potential “big brother” taint Google takes on with its data collection, the company wants the world to know that the user is still in control and can flip these data collection switches off anytime they want.

“Location History helps you get better results and recommendations on Google products. For example, you can see recommendations based on places you've visited with signed-in devices, or traffic predictions for your daily commute.” But, at the end of the day, the company gives all the power to the user: “You control what’s saved in your Location History, and you can delete your history at any time,” the company claims.

There’s some debate on that point, however. A new investigation from the Associated Press (AP) revealed that many Google services on both iPhones and Androids store users’ location data even if the privacy settings are set to prevent it from doing so. Just to be sure it had its facts straight, the AP requested a confirmation of these findings from computer-science researchers at Princeton who found them to be accurate.

In an effort to fight the spread of child sexual abuse material (CSAM) online, Google will be launching an artificial intelligence toolkit that will help organizations quickly review large amounts of sexual abuse material and reduce the need for human inspection.

While countless organizations have been working tirelessly to report these horrific images, Google’s new initiative will make the job much easier.

“Today we’re introducing the next step in this fight: cutting-edge artificial intelligence (AI) that significantly advances our existing technologies to dramatically improve how service providers, NGOs, and other technology companies review this content at scale,” Google wrote in a company blog post.

The process

Google will utilize deep neural networking for image processing and then prioritize the most likely candidates for review.

“While historical approaches to finding this content have relied exclusively on matching against hashes of known CSAM, the classifier keeps up with offenders by also targeting content that has not been previously confirmed as CSAM,” Google wrote.

This new technology’s speed will allow children who are being sexually abused to be identified faster -- and protected from future abuse. Additionally, the number of responses will increase by 700 percent more than before, while reducing the number of eyes needed to look at the images.

Google is offering the service for free to non-governmental organizations and industry partners through the Content Safety API.

“We, and in particular our expert analysts, are excited about the development of an artificial intelligence tool which could help our human experts review material to an even greater scale and keep up with offenders, by targeting imagery that hasn’t previously been marked as illegal material,” said Susie Hargreaves OBE, CEO of the Internet Watch Foundation. “By sharing this new technology, the identification of images could be speeded up, which in turn could make the internet a safer place for both survivors and users.”

Google has upgraded its job search feature to include new tools to help veterans find jobs that suit their skills.

Former members of the military can type in “jobs for veterans” and enter their military job code (such as MOS, AFSC or NEC) to see jobs that require similar skills to those used in their military roles. The new feature works with any site that uses Talent Solution, including CareerBuilder, Getting Hired, and FedEx Careers.

In an announcement about the new feature, Matthew Hudson, a Google Cloud program manager and former Air Force civil engineer, wrote that job opportunities for veterans are “getting lost in translation.”

Helping veterans find jobs

“There isn’t a common language that helps recruiters match a veteran’s experience with the need for their skills and leadership in civilian jobs,” Hudson said. “As a result, 1 in 3 veterans—of the roughly 250,000 service members who transition out of the military each year—end up taking jobs well below their skill level.”

Google is also allowing businesses to identify as "veteran-owned" or "veteran-led" in Google Maps and mobile search results, it said in a separate announcement. Additionally, the company is donating $2.5 million to the United Service Organizations (USO) to fund Google IT training to former members of the military to help prepare them for entry-level IT support jobs.

The new initiatives aimed at helping veterans follow other efforts by Google to help job seekers. Last summer, the tech giant launched Google for Jobs -- an initiative created to power smarter job search and recommendations within career sites, jobs boards, and other job-matching sites and apps using AI and machine learning.

Dormant Android smartphones send data to Google nearly ten times more often than iOS devices do, according to new research by trade association Digital Content Next.

In a research paper titled “Google Data Collection,” Vanderbilt University Professor Douglass Schmidt claims that Google’s servers receive 10 ten times the amount of user data from idle Androids than they do idle iPhones.

The new research notes that a “major part” of Google’s data collection efforts occurs while a user is not directly engaged with the device.

Fifty times as many data requests

Schmidt found that an idle Android phone with Chrome running in the background sent location data to Google 340 times during a 24-hour period; an iOS phone with Safari running in the background didn’t send any data unless a user was actively interacting with the device.

“An idle Android phone running the Chrome browser sends back to Google nearly fifty times as many data requests per hour as an idle iOS phone running Safari,” the report noted.

Android devices sent as much as 4.4MB of data per day to Google, while an iPhone sent only 0.76MB of data to Google.

“Google is the world’s largest digital advertising company,” Schmidt wrote, “[It] utilizes the tremendous reach of its products to collect detailed information about people’s online and real-world behaviors, which it then uses to target them with paid advertising.”

More than 2 billion people worldwide own Android devices.

Lawsuit over tracking practices

The new findings come after a lawsuit was filed against Google for falsely representing how its location history settings work. In response to a recent investigation by the Associated Press, Google altered its website to provide clarity on what Google tracks.

“We have been updating the explanatory language about Location History to make it more consistent and clear across our platforms and help centers,” Google said in a statement to the Associated Press.  

Google has been hit with a lawsuit over claims that it monitors the whereabouts of iPhone and Android users despite their “Location History” settings being turned off.

“Google represented that a user ‘can turn off Location History at any time. With Location History off, the places you go are no longer stored.’ This simply was not true,” the complaint, filed late Friday in San Francisco federal court, said.

The lawsuit accuses the tech giant of violating the privacy of its users and cites a report last week that found these claims to be accurate.

As part of an investigation by the Associated Press, computer science researchers at Princeton University were able to create a visual map of the movements of the study’s subject as he moved around with his Android phone that had Location History toggled off.

The map included the subject’s “train commute on two trips to New York and visits to the High Line park, Chelsea Market, Hell’s Kitchen, Central Park, and Harlem. To protect his privacy, The AP didn’t plot the most telling and frequent marker -- his home address.”

Google updates location history language

After the report was released, Google altered the help section of its website to clarify that turning location history off “does not affect other location services on your device, like Google Location Services and Find My Device.” The company noted that location data may also be tracked for use in other services such as maps or search.

Previously, the page had indicated that turning location history off ensured that places visited were not logged by Google.

“We have been updating the explanatory language about Location History to make it more consistent and clear across our platforms and help centers,” Google said in a statement to the Associated Press.  

Violation of privacy

The plaintiff, Napoleon Patacsil of San Diego, is seeking unspecified damages, as well as class-action status on behalf of all U.S. iPhone or Android users who turned off the location history feature with the belief that it would grant them privacy.

The suit alleges that Google is in violation of California's Invasion of Privacy Act.

"Google expressly represented to users of its operating system and apps that the activation of certain settings will prevent the tracking of users' geolocations," the lawsuit said. "This representation was false."

Google's redesigned Gmail platform has a confidentiality mode feature that is now available on mobile versions.

Using it, a sender can place restrictions on sent messages. The recipient of an email with Gmail Confidentiality Mode activated won't be able to print or forward the message.

The sender can also place an expiration date on the message that will automatically remove it from the recipient's inbox on a certain date. It may even require two-step security system in which the recipient must enter a code, received via text message, before the email can be opened.

Google said it developed Confidential Mode to help organizations protect sensitive information from unauthorized or accidental access. But the company admits there are some limitations.

"Although confidential mode helps prevent the recipients from accidentally sharing your email, it doesn't prevent recipients from taking screenshots or photos of your messages or attachments," the company said in a support message. "Recipients who have malicious programs on their computer may still be able to copy or download your messages or attachments. This feature isn't available for G Suite customers at this time."

Privacy group express doubts

The Electronic Frontier Foundation (EFF), a privacy advocate, says the new email feature isn't quite as secure as it might seem. In a recent review, EFF points out that the message isn't encrypted from end-to-end, so Google could read the contents. The authors of the analysis also say the expiration date won't affect Google -- the message will reside on Google servers indefinitely.

The authors conclude that the only totally secure email system would rely on robust technologies, such as end-to-end encryption "which provide actual mathematical assurances of confidentiality." They say the term "Confidential Mode," under these circumstances, could be misleading.

However, the new Gmail feature provides a layer of security currently lacking in the standard system and in some other email platforms. To try it out, Google provides these instructions.

A new investigation from the Associated Press (AP) revealed that many Google services on both iPhones and Androids store users’ location data even if the privacy settings are set to prevent it from doing so. After the AP requested a confirmation of these findings, computer-science researchers at Princeton found them to be accurate.

Many of Google’s apps and services require permission for users’ location information. For example, Google Maps requires users’ location in order to start navigating. Google Maps then stores users’ location history in a “timeline” feature that maps out users’ daily movements, should users grant the app permission to record their locations over time.

However, Google also allows location history to be “paused,” as the setting poses a number of privacy risks. According to Google’s support page, “You can turn off Location History at any time. With Location History off, the places you go are no longer stored.”

Effect on users  

These privacy issues are affecting nearly two billion Android users and hundreds of millions of iPhone users who utilize Google for search or maps.

“If you’re going to allow users to turn off something called ‘Location History,’ then all the places where you maintain location history should be turned off,” said Jonathan Mayer, a Princeton computer scientist and former chief technologist for the Federal Communications Commission’s enforcement bureau. “That seems like a pretty straightforward position to have.”

However, Google is confident that its settings are clear for its users.

“There are a number of different ways that Google may use location to improve people’s experience, including: Location History, Web and App Activity, and through device-level Location Services,” said a Google spokesperson. “We provide clear descriptions of these tools, and robust controls so people can turn them on or off, and delete their histories at any time.”

Google’s Web and Activity App setting -- which is enabled by default on all devices -- stores users’ information to users’ Google apps and websites to Google accounts. Users can toggle the setting to be turned off, and that stops Google from saving location markers.

However, users that just turn off the Location History setting (and leave the Web and Activity App setting running) will only prevent Google from storing movements to a user’s “timeline.” This does not stop Google from collecting other location markers.

AP’s investigation

The AP’s investigation worked to uncover just how powerful Google’s other location markers can be for users. Princeton postdoctoral researcher Gunes Acar was the subject of the study, and the AP created a visual map of his movements as he moved around with his Android phone that had Location history turned off. Acar shared the record of his Google account.

According to The AP, “The map includes Acar’s train commute on two trips to New York and visits the High Line park, Chelsea Market, Hell’s Kitchen, Central Park, and Harlem. To protect his privacy, The AP didn’t plot the most telling and frequent marker -- his home address.”

Sean O’Brien, a Yale Privacy Lab researcher who received the findings from the investigation, believes it is “disingenuous” for Google to continuously record users’ locations -- even when users’ Location History is turned off.

“To me, it’s something that people should know,” he said.

Google has updated its Play Store developer policies, with the company now banning several more categories of apps. The Store has banned cryptocurrency mining apps, as well as apps with disruptive ads.

“We don’t allow apps that mine cryptocurrency on devices,” the policy update reads. “We permit apps that remotely manage the mining of cryptocurrency.”

While the new policy has explicitly spelled out bans for crypto mining apps like NeoNeonMiner, MinerGate, and Crypto Miner, apps that “remotely manage the mining of cryptocurrency” will still be available for users.

These now-banned apps are involved in what has come to be known as cryptojacking -- a “method used by hackers to embed cryptocurrency mining scripts onto a user’s device without their consent, consuming battery power, and degrading system performance,” according to CryptoSlate.

Google had banned cryptocurrency mining extensions from the Chrome Store earlier this year in an effort to prevent attacks like these.

Other new restrictions

In addition to the crypto mining apps, Google has also banned repetitive apps from the Play Store. These are apps that mimic pre-existing apps on the platform or offer users very similar experiences. The company explained that “apps that are created by an automated tool, wizard service, or based on templates and submitted to Google Play by the operator of that service on behalf of other persons are not allowed.”

The Store has also placed new restrictions on apps that deal with firearms and firearm accessories. Google has banned apps that “facilitate the sale of explosives, firearms, ammunition, or certain firearms accessories.”

As for firearm accessories, the Play Store defines restricted firearm accessories as those that allow a firearm to “simulate automatic fire or convert a firearm to automatic fire (e.g. bump stocks, gatling triggers, drop-in auto sears, conversion kits), and magazines or belts carrying more than 30 rounds.” Also banned are apps that give detailed instructions on manufacturing explosives, firearms, ammunition, and other weapons.

Google Play’s new restrictions also include apps that “appeal to children but contain adult themes.” Additionally, apps that force users to submit personal information or click ads in order to gain full access to the app have been banned.

Fresh off the rollout of a new version of Gmail, Google is now trying to quell a potential storm over reports that it gives developers access to read and analyze the contents of Gmail users’ messages.

The Wall Street Journal (WSJ) reported two apps -- Edison Mail and Return Path -- gained access to Gmail content, but with user permission.

Edison Mail claims its app "extract[s] meaningful, actionable data directly from mailboxes to simplify your users and understand how their preferences are changing in real‑time — from the way they travel to the brands they enjoy most."

Return Path claims its platform connects marketers with nearly 70 percent of the email inboxes worldwide, describing itself as "help[ing] marketers take their email programs to the next level by driving more response and increasing revenue."

In response to the report, Google went on the defensive and outlined exactly what it allows developers to view in a person’s Gmail account.

"We make it possible for applications from other developers to integrate with Gmail—like email clients, trip planners and customer relationship management (CRM) systems—so that you have options around how you access and use your email," wrote Suzanne Frey, Google Cloud’s Director, Security, Trust, & Privacy.

"We continuously work to vet developers and their apps that integrate with Gmail before we open them for general access, and we give both enterprise admins and individual consumers transparency and control over how their data is used," Frey added.

Automatic processing and strict standards

Google vows that while it shows ads in the consumer version of Gmail, those ads are not based on the content of a users’ emails. However, to head off spam and phishing emails from reaching inboxes and to make features like Smart Reply more productive, Google says it conducts "automatic processing" of emails -- a practice that is supposedly common across the industry.

Making sure it doesn’t walk into the same quicksand Facebook did over user privacy, Google wants it known that the company is not compensated by developers for API (application programming interface) access and any developer that wants to create a Gmail-related app has to toe the line and meet two key requirements:

• Accurately represent themselves: Apps should not misrepresent their identity and must be clear about how they are using your data. Apps cannot pose as one thing and do another, and must have clear and prominent privacy disclosures.

• Only request relevant data: Apps should ask only for the data they need for their specific function—nothing more—and be clear about how they are using it.

User privacy remains on high alert

Even though the WSJ report failed to peg Google with any privacy trespassing, it reminds everyone -- developer, provider, and user alike -- that the world is watching when it comes to data privacy, thanks to Facebook’s privacy negligence. And while it may seem a little undiplomatic, Google puts the onus directly on the end-user in saying "You control your data."

"Before a non-Google app is able to access your data, we show a permissions screen that clearly shows the types of data the app can access and how it can use that data," wrote Frey in her blog post. "We strongly encourage you to review the permissions screen before granting access to any non-Google application."

Take a Google privacy checkup

If you’re one of the 1.2 billion consumers with a Gmail account, there are steps you can take to tighten up your privacy settings. Those include:

• Adjusting your ad settings.

• Taking a "security checkup." That will show any non-Google app that’s been granted access to your data. It will also highlight any potentially risky apps you have given permission to but may want to turn off going forward.

Gmail users can also view and control permissions within myaccount.google.com under "Apps with account access."

Google is continuing its drive towards seamlessness between browsers and devices by introducing "Messages for Web" for Android phone users.

For mobile users who’ve felt tied to their phone to send and reply to texts, Android users can now send text messages from a web browser on their laptop or desktop and those conversations will synch and update automatically on both platforms. Just like with text messaging, the web version also integrates animated gifs, Smart Reply, and inline previews of any links users want to share.

"Over the past few years, we’ve been working on improving the messaging experience on Android -- from working with carriers to upgrade their networks to RCS to building new features," said Google’s Product Management Director, Sanaz Ahari.

"With Android Messages, we're creating a messaging experience that's available on multiple devices, lets you share whatever you want to share, and makes it easy to take action on your messages with Google AI (artificial intelligence)," Ahari said.

RCS stands for "Rich Communications Services," a richer, multimedia-friendly communication protocol that’s quickly replacing the old text-only messaging system. At present, RCS is only available on Google and Microsoft operating systems.

How to set up Messages for Web

Setting up Messages for Web requires users to follow the following 8-step process:

1. Download Android Messages for your Android phone. Not every Android phone comes automatically equipped with the app, so it’s best to double-check.

2. Follow the app installation instructions.

3. On your laptop/desktop, go to https://messages.android.com in your computer's web browser.

4. Open the Android Messages app on your phone.

5. Tap the menu button in the top-right corner -- the one with the three vertical dots.

6. Select "Messages for Web."

7. Tap on "Scan QR Code."

8. Point your phone toward the QR code on your computer screen. If your phone doesn’t react to the scan, then you may need to restart your phone.

If all goes according to plan, your messaging between work, home,  mobile, and computer will now be seamless.

Android is on a roll

If it seems like Google is going for the jugular of Apple’s iPhone, it very well may be. Over the last few months, Google released Google Podcasts for Android, amped up the capabilities of Google Assistant, released a hyperlocal news app called Bulletin, and added the power of AI to Google Photos so users can scan documents and making photo-sharing more efficient.

The company says its responsibility as a global corporate citizen isn’t lost on its technological advancements. Its focus on improving digital lives has led to training 25+ million people -- a metric Google expects to exceed 60 million over the next five years.

"We are at an important reflection point in computing, and it’s exciting to be driving technology forward" commented Google’s CEO Sundar Pichai at the company’s 2018 I/O Developer Conference. "It’s made us even more reflective about our responsibilities. Expectations for technology vary greatly depending where you are in the world or what opportunities are available to you."

"For someone like me who grew up without a phone, I can distinctly remember how gaining access to technology can make a difference in your life. And we see this in the work we do it around the world. See it when someone gets access to a smartphone for the first time," said Pichai.

In the coming weeks, Google plans to fix a bug in two of its most popular devices -- the Google Home and Chromecast. New research found that websites can run a simple script in the background of the devices that collects precise data location when installed on a user’s private network.

The Google Home serves as both a smart speaker and a home assistant, while the Chromecast is a small electronic device that streams TV shows, movies, and games to a television or monitor.

According to Tripwire’s Chris Young, there is an authentication weakness that leaks users’ location information that he found to be incredibly accurate. Young says the attacker will ask Google for a list of nearby wireless networks and then send that list to Google’s geolocation lookup services.

“An attacker can be completely remote as long as they can get the victim to open a link while connected to the same Wifi or wired network as a Google Chromecast or Home device,” Young said. “The only real limitation is that the link needs to remain open for about a minute before the attacker has the location. The attack content could be contained within malicious advertisements or even a tweet.”

How an attacker can get your location

Security reporter Brian Krebs explained how Google’s geolocation services can enable an attacker to seize a user’s location.

“It is common for websites to keep a record of the numeric Internet Protocol (IP) address of all visitors, and those addresses can be used in combination with online geolocation tools to glean information about each visitor’s hometown or region,” Krebs said.

Krebs noted this kind of data typically doesn’t produce the most precise results; however, that isn’t the case with Google’s geolocation data, which includes sophisticated maps of wireless networks globally that associates Wifi networks with physical locations.

“Armed with this data, Google can very often determine a user’s location to within a few feet (particularly in densely populated areas), by triangulating the user between several nearby mapped Wifi access points.”

When the bug will be fixed

A developer closed the bug issue shortly after Young found it in May, with it being marked as an “intended behavior.” However, when Krebs told Google he’d be writing a report on the issue, the company agreed to work on a fix.

The company says the issue should be fixed by sometime in July.

“The implications of this are quite broad including the possibility for more effective blackmail or extortion campaigns,” Young said. “Threats to release compromising photos or expose some secret to friends and family could use this to lend credibility and increase their odds of success.”

Following a soft launch to certain users last month, Google has officially launched YouTube Music and YouTube Premium in 17 countries.

Google’s new music streaming service lets consumers listen to music in several ways. The first is through a free, ad-supported version, which may be a good fit for people who just want to try out the service.

For $9.99 per month, users can get YouTube Music Premium. In exchange for the monthly fee, users can enjoy an ad-free experience, as well as mobile app background listening (for audio tracks only), downloads, and offline playback.

For a slightly higher fee of $11.99 per month, consumers can get YouTube Premium. This service encompasses everything YouTube Music offers, as well as background listening for videos and an ad-free experience across all content on YouTube. Consumers who already have a Google Play Music subscription will get access to YouTube Premium as part of their membership.

Personalized mixes

YouTube Music comes with a “reimagined mobile app” and a new desktop interface designed specifically for music.

After opening the app, users can tell YouTube what artists they like to listen to. Google will use these preferences, as well as the user’s YouTube viewing history, to craft “A Station Built For You,” which features “endless personalized music.”

The service continually offers new recommendations based on the user’s listening history, location, and activity. Thanks to its intelligent search feature, YouTube Music can perform lyrics-based searches. Type a few lyrics into the search box, and YouTube will return the song that features those lyrics.

YouTube Music has music videos, official albums, singles, remixes, live performances, covers, and “hard-to-find music you can only get on YouTube,” according to the company.

YouTube Music and YouTube Premium are now available in 17 countries, including the US, Australia, New Zealand, Mexico, South Korea, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

Consumers can get the new YouTube Music from the Play Store and App Store today, or sign up for YouTube Premium here.

Is Google a monopoly that's gotten too big and powerful and needs regulation? The company, quite naturally, says no -- but some regulators, attorneys, and other tech companies beg to differ.

In a CBS 60 Minutes report, Margrethe Vestager, the competition commissioner for the European Union (EU), says her office can prove that Google is engaging in illegal, anti-competitive behavior. Google denied the charge but declined CBS's request for an interview.

“Our responsibility is to deliver the best results possible to our users, not specific placements for sites within our results," Google said in a statement released to the media. "We understand that those sites whose ranking falls will be unhappy and may complain publicly.”

Part of Vestager's claim hinges on research her team conducted. The researchers looked at 1.7 billion Google search queries and charges the results show Google was manipulating its secret search formulas—or algorithms—to promote its own products and services, while virtually ignoring any competitor.

"It's very difficult to find the rivals," Vestager told CBS. "Because on average, you'd find them only on page four in your search results."

Complaint from Yelp

Yelp co-founder Jeremy Stoppelman told CBS he doubts he could launch his company in today's environment.

"Because if you provide great content in one of these categories that is lucrative to Google, and seen as potentially threatening, they will snuff you out," he said.

The Federal Trade Commission (FTC) reportedly acted on some of these complaints in 2011, conducting an investigation into the company's business practices. According to an internal memo leaked to The Wall Street Journal, the agency recommended an antitrust lawsuit against the tech giant, but no action was taken.

A year ago, the EU fined Google $2.7 billion, charging it deprived some competitors of the opportunity to compete with them.

Netmarketshare.com measures international search engine traffic. In its latest report, it gives Google nearly 73 percent of the world's search traffic. Baidu, a Chinese search engine, is second with nearly 13 percent. Bing, owned by Microsoft, has less than 8 percent.

Life is getting a little easier for Google aficionados, and the tech giant likes it that way. The connections the company’s Google Assistant can make has grown to more than 5,000 devices ranging from doorbells to thermostats.

Google Assistant comes in two forms -- a smartphone app and Google Home, a smart speaker. Both are voice-controlled and the smartphone app can control any connected device from anywhere in the world.

The company is creating partnerships and new home automation touchpoints at breakneck speed. Since January, Google Assistant has added 3,500 devices to its connectivity database. Google recently announced new deals with IKEA, Hunter Douglas, ADT, and LG that will extend Assistant’s reach to air purifiers, security cameras, and window treatments.

Something for everyone

"Android users are all around the world, so from the start, our goal has been to bring the Assistant to as many people, languages, and locations as possible,” Google VP of product Nick Fox wrote in a blog post. "The Assistant is already available in eight languages, and by the end of the year it will be available in more than 30 languages, reaching 95 percent of all eligible Android phones worldwide."

Google Assistant is trying to cover every possible situation, too, and it’s constantly adding to its index of one million actions.

If the children want to hear a classic tale like "Sleeping Beauty," all they have to say is "Hey Google, tell me a story." Come Mother’s Day, those who want to entertain mom with a heartwarming interview between moms and their children need only say "Hey Google, tell me a story about motherhood.”

There’s also good news for the 10 million Wear OS smartwatch users. “Smart suggestions” are on tap for later this year, enabling wearers to ask Google Assistant a question and have it populate contextual, follow-up questions automatically. For example, if you asked about the weather conditions in a city you’re driving to, Google Assistant is on-call with regular updates, along with any associated news like weather-related closings.

At the retail level, Google launched a program last month that allows users to purchase items through Google Assistant and shopping ads in Search results.

Happy to ask for help

To keep Assistant’s blood pumping, Google is kickstarting an investment program for early-stage startups that can create new ideas for Assistant and advance its potential. Google is making venture capital, cloud space, tools, and promotional support freely available to developers who share their vision.

Google’s investments are already starting to pay off. Take GoMoment, a company that built "Ivy," a 24/7 hotel concierge of sorts that can answer questions like "Is there a happy hour at the bar tonight?" Ivy is now in place at hotels like Hard Rock and Caesars Palace.

Then, there’s "Edwin" -- a personal English tutor that helps students trying to master a foreign language. Edwin brings together artificial intelligence and English instructors so every step along the way is structured to meet a student’s needs, pace, and learning style.

Two weeks after releasing Chrome 66, an update that prevents Chrome from automatically playing content with sound, Chrome product manager John Pallett has revealed that Google’s new policy blocks “about half” of unwanted autoplays.

The tech giant says Chrome learns user preferences to decide which sites should and should not autoplay videos. That means Chrome will remember sites that a user has previously clicked and played videos on and will give those sites permission to continue autoplaying with sound.

"As you teach Chrome, you may find that you need to click 'play' every now and then, but overall the new policy blocks about half of unwanted autoplays, so you will have fewer surprises and less unwanted noise when you first arrive at a website," John Pallett, a Chrome product manager, said in a blog post.

How Chrome learns user preferences

With the changes, Google is aiming to cut down on unwanted autoplays without fully eliminating autoplays that a user might want based on previous interactions with the site.

Google is endeavoring to strike this balance by starting with a list of more than a thousand sites where Google found that the user usually played audio or video content with sound. As the user browses, Chrome updates that list by taking note of where the user plays content and where they don’t.

Earlier this year, Chrome began blocking ads on some websites if Google determined that the sites were using too many.

“While most advertising on the web is respectful of user experience, over the years we’ve increasingly heard from our users that some advertising can be particularly intrusive,” Google engineering manager Chris Bentzel said at the time.

Other companies have also taken measures to make the web a less intrusive place for users. Last year, Apple's Safari started blocking most autoplay videos if they used sound. Firefox and the Brave browser have both made it easier for users to block ads and web software that track a user’s online behavior.

Google is reportedly testing a self-destructing option for emails as part of its upcoming Gmail redesign. Sending an expiring email will ensure that only the intended recipient can view the message -- and only for a set period of time.

Once the link has expired, the message will effectively disappear. Users can set an email to expire after one week, a month, or after a couple of years.

“Working on an email service is hard as you have to be compatible with all sorts of email providers and email clients,” TechCrunch reported. “But it doesn't seem to be stopping Google as the company is now evolving beyond the simple POP3/IMAP/SMTP protocols."

Confidental Mode

“Confidential Mode” will allow users to limit what recipients can do with the email. This feature -- which can be activated by clicking a lock icon in the window -- prevents recipients from forwarding, downloading, or printing the email’s content.

Additionally, users can choose to require a recipient to verify their identity by entering a passcode sent via text message. It's unclear if the passcode feature will work for non-Gmail users, TechCrunch noted.

The tech giant previously said it planned to give Gmail “a fresh, clean look.” Several new features will be added in the redesign, including smart replies, a new sidebar, the ability to snooze emails, and three new layouts to choose from.

The new version of Gmail on the web is expected to launch over the next few weeks, with some speculating it could be announced at Google’s I/O development conference May 8.

Google has confirmed that it will be rolling out a redesigned version of Gmail in the coming weeks. The company says the update will feature a “fresh, clean look” and give users access to several new features, like Smart Reply, the ability to snooze emails, and offline support.

Leaked screenshots of the redesign obtained by The Verge show the company plans to let users choose from three different views. A compact view will look similar to the current version of Gmail but with less vertical whitespace; a default view highlights attachments such as images or documents; and a comfortable view doesn’t highlight attachments.

“We’re working on some major updates to Gmail (they’re still in draft phase),” a Google spokesperson said. “We need a bit more time to compose ourselves, so can’t share anything yet—archive this for now, and we’ll let you know when it’s time to hit send.”

New sidebar and tools

A major change to the forthcoming version of Gmail would be the addition of a new sidebar.

Sahil Bhutani saw a Google employee playing with the new design on public transport and told TechCrunch: “The left-side column was more like inbox.google.com and the right side was an enlarged version of Gmail. The color in the background had a blue-ish gradient. Every folder on the left had an icon just like Inbox and dividers to split the categories.”

Screenshots of the redesigned Gmail show that a smart reply feature for quickly answering emails without typing anything is on the way, as well as a snooze button for muting email threads in your inbox until you’re ready to reply to them.

For now, it’s unclear when the new version will launch. However, some have speculated that if it doesn’t happen in the next few weeks, the company may share more details about the redesign at Google I/O in May.

Google has made a $300 million commitment to elevate quality journalism and combat the spread of misinformation.

The company is launching what it calls the Google News Initiative (GNI), which will include features to help publishers grow their number of subscribers, adopt innovative technologies, and change their business model to thrive in the digital age.

"Over the next three years, we're committing $300 million toward meeting these goals. We're also deepening our commitment to building products that address the news industry's most urgent needs," Google said in a blog post.

Tacking misinformation

"It's becoming increasingly difficult to distinguish what's true (and not true) online," the company said. "Business models for journalism continue to change drastically. The rapid evolution of technology is challenging all institutions, including the news industry, to keep pace."

To combat the spread of misinformation during elections and breaking news moments, Google teamed up with Harvard University’s fact-checking organization First Draft to create a “Disinfo Lab.”

Disinfo Lab will identify inaccurate news stories and remove them from Google News rankings.

To help publishers garner more paying subscribers, Google will offer a “Subscribe with Google” tool that lets consumers subscribe to multiple outlets via Google. The tech giant will take a minor cut of the subscription cost while publishers get a majority.

The company has also partnered with the Poynter Institute, Stanford University, and the Local Media Association to develop MediaWise, an initiative to help middle and high school students be smarter consumers of news and information online.

Boosting consumer trust

The $300 million commitment towards elevating and strengthening quality journalism comes amid growing concern over “fake news.”

The 2018 Edelman Trust Barometer found that trust in traditional media is still on the higher end at 61 percent. However, the study found that more than half (59 percent) of consumers said they worried about fake news being used as a “weapon.”

"The commitments we're making through the Google News Initiative demonstrate that news and quality journalism is a top priority for Google," Google said. "We know that success can only be achieved by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism."

In an effort to compete with Amazon and make more money from product searches, Google has rolled out a new program called Shopping Actions.

Aware of the fact that consumers often start their search for a product on Google but ultimately purchase the item on Amazon, the company has launched a program that will allow users to purchase items through Google Assistant and shopping ads in Search results.

Consumers can save their payment information and make purchases from retailers with instant checkout. Google gets a part of the profit from each, which is different from its typical ad revenue model.

‘Google-hosted checkout flow’

The number of searches containing the phase “how to buy” grew by a 85 percent in the past two years, according to Google. In launching Shopping Actions, the company is aiming to make more money from searches and give retailers a better chance of fighting off Amazon.

“Shopper Kai can do a search on Google for moisturizing hand soap, see a listing for up & up brand soap from Target, and add it to a Google Express cart,” the company said as an example of how the service works.

“Later, in the kitchen, Kai can reorder foil through voice, add it to the same cart using Google Home, and purchase all items at once through a Google-hosted checkout flow.”

Google is encouraging companies to see the service as an ally against Amazon.

“We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail...We see ourselves as part of a solution for retailers to be able to drive better transactions,” Google’s president for retail and shopping Daniel Alegre told Reuters.

Google is working with several retailers on the new service, including Target, Walmart, Ulta Beauty, Costco, and Home Depot.

• 79 million ads for linking to malware
• 400,000 sites for hosting malicious ads
• 66 million “trick-to-click” ads
• 48 million ads attempting to get users to install unwanted software
• 320,000 website publishers for failing to meet its policies for publishers

One hundred ads removed every second

Combating ad fraud

Downloading graphics from Google Images will take an extra step going forward.

Gone are the days where users could search for images, find one they like, and download the image directly by clicking on the "View Image" button without having to leave Google’s confines. Now, users must make an extra click that goes to the website hosting the image and download it from there.

The Search by Image button was also axed, but Google’s “reverse image search” still functions as it always has.

“These changes came about in part due to our settlement with Getty Images this week," Google's Search Liaison, Danny Sullivan, tweeted late last week. "They are designed to strike a balance between serving user needs and publisher concerns, both stakeholders we value."

The pushback against image piracy

The underlying factor in this is making sure copyrighted images – especially Getty’s – have another layer of security.

“This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” said Dawn Airey, CEO of Getty Images. “With this landmark achievement, we can move forward with a strong partner to deliver innovative ways to access creative and editorial content online. It also advances our mission to move the world with images.”

Whether it was a stare-down or just smart business with a profitable upside for both companies, the only unhappy party appears to be Google Images’ users. Sullivan’s Twitter announcement about the change riled up hundreds of users who protested loudly.

Many of the naysayers promised to move elsewhere for their image searches. “Did you want your user base to move to Bing? ‘Cause this is how you move them to Bing,” said one Twitter user in reply to Sullivan’s tweet.

However, Bing isn’t the only search engine who might benefit from the change. DuckDuckGo, Yahoo, TinEye, and the “View Image” browser add-on will all look to gain from Google Images’ shift. The big question is whether the long arm of Getty Images will eventually find its way to other search engines, as well.

Following a statement made last year that it would be seeking to improve advertising on the web, Google has announced that it will be rolling out a built-in ad-blocker to its Chrome browser on February 15.

The new tool will enable users to block some of the more annoying types of ads on the web, such as autoplay videos, flashing ads, and full-page ads. Google says that its new standards are directly derived from those championed by the Coalition for Better Ads, an industry group that supports limiting intrusive advertising on the web.

“While most advertising on the web is respectful of user experience, over the years we’ve increasingly heard from our users that some advertising can be particularly intrusive,” said Google engineering manager Chris Bentzel.

Bentzel says that Google will be helping to tackle this problem by eliminating ads from sites that do not follow the Better Ads Standards, which is based on feedback from over 40,000 users on their experiences with different types of ads.

If Chrome finds that a site fails to meet these standards, a message will appear on users' browser window indicating that an ad was blocked; it will also give them the option to disable the setting. PC users can see the notification near Chrome’s address bar, while Android users will see it at the bottom of their screen.

Site owners partly to blame

Although many of the most intrusive ads are problematic because of how they’re designed, Bentzel says most of the low-quality experiences that users report can be chalked up to how site owners choose to display ads. He points to high ad density and full-page ads with countdowns as prime examples, saying that these intrusive ads are part of the reason Google has decided to act.

“This result led to the approach Chrome takes to protect users from many of the intrusive ad experiences identified by the Better Ads Standards,” he said.

In the future, Google says it will continue to evaluate and inform sites of their adherence to the new standards, give site owners the opportunity to address shortcomings, and block ads that consistently lead to low-quality experiences.

Initial results look promising

Although the new tool won’t cut out as many ads as a traditional ad blocker, initial tests show that it has the potential to be impactful. Bentzel points out that 42 percent of sites that were found to be failing the Better Ads Standards and were notified have revised their practices and are now passing.

“This is the outcome we were hoping for – [that] sites would take steps to fix intrusive ads experiences themselves and benefit all web users,” he said.

“We’re encouraged by early results showing industry shifts away from intrusive ad experiences, and look forward to continued collaboration with the industry toward a future where Chrome’s ad filtering technology will not be needed.”

Back in June, Google announced that it was going to be taking a tougher stance on terrorist and extremist content on platforms like YouTube.

Among the changes, the company said that it would be using machine learning systems to detect and remove terrorist videos, hiring more experts to review problematic content, and cracking down on videos that don’t necessarily violate its policies but still contain offensive, extremist, and inflammatory religious and supremacist messages.

Now, the company has released an update on how those efforts are paying off. In a blog post released on Tuesday, company officials said that progress is being made on all fronts.

“Altogether, we have taken significant steps over the last month in our fight against online terrorism. But this is not the end. We know there is more work to be done," the company said.

"With the help of new machine learning technology, deep partnerships, ongoing collaborations with other companies through the Global Internet Forum, and our vigilant community we are confident we can continue to make progress against this ever-changing threat.”

Making progress

When it comes to its machine learning systems, YouTube says that they are faster, more accurate, and more efficient than ever before. The company notes that over 75% of videos showcasing extremist content were taken down after receiving a single human flag in the past month.

Additionally, the systems have more than doubled both the number of videos removed for violent extremism and the rate at which YouTube has taken those kinds of videos down. Officials say that they are encouraged by the improvements, but that the company will continue to invest in experts and technical resources to improve outcomes.

Speaking of experts, YouTube says that it has added 15 non-governmental organizations (NGOs) and institutions to its Trusted Flagger program to help identify hate speech, radicalization, and terrorism in videos that are used to recruit extremists. Some of the groups include the Anti-Defamation League, the No Hate Speech Movement, and the Institute for Strategic Dialogue.

“We will…regularly consult these experts as we update our policies to reflect new trends. And we’ll continue to add more organizations to our network of advisors over time,” officials said.

“Limited state”

Finally, YouTube says that it has taken several steps in the past month to impose tougher restrictions on videos that are not technically illegal but are flagged by users for showcasing hate speech and violent extremism.

The company says that although these videos will not be taken down from its site, they will be placed in a “limited state."

“The videos will remain on YouTube behind an interstitial, won’t be recommended, won’t be monetized, and won’t have key features including comments, suggested videos, and likes,” the company said, adding that this new treatment will soon be rolled out to videos on desktop versions of YouTube. 

Officials say that further updates on its progress will continue to roll out in the coming months.

We all have our bad habits, and sometimes they give us a bad reputation, whether we deserve it or not. In Google's case, snooping around users' emails has made it a pariah in privacy circles, but that's about to come to an end.

Google says that from now, it will not be scanning your email contents to decide what ads to serve to you. Instead, the ads will be based on the information Google already has about you, which is -- after all -- just about everything.

It's not so much individual consumers that Google is concerned about. Instead, it's big corporate customers, who have shied away from using Google Cloud, the cloud computing service that competes with Amazon Web Services and Microsoft.

In fact, Google has never scanned the contents of its business constumers' emails, for the simple reason that it doesn't serve ads to the users of its paid email service, which is part of a cloud package called G Suite. But some business customers were confused, so Google is eliminating the practice for everyone, consumer and business alike. 

The announcement comes from Diane Greene, Google's senior VP of cloud services, who said that Google now has more than 3 million companies paying to use G Suite, double what it had last year at this time. 

It's the last mile that's the most difficult. That's true whether you're running a marathon or trying to figure out how to build a profitable broadband network. The most popular solution at the moment is a wireless link to make the last curb-to-home hop.

Google, which has largely backed off its ambitious Google Fiber project, is the latest to adopt the wireless last-mile strategy, rolling out something called Webpass to connect a Denver apartment complex to the internet with gigabit speeds.

Verizon, AT&T, Comcast, and others are doing the same, some more rapidly than others.

The problem with running fiber-optic cable to every single home and office in America is that it is simply too expensive, and not even possible in some remote areas. So companies like Webpass, which Google bought recently, build a network hub in or near a neighborhood or housing complex and use a wireless signal to serve nearby customers. Construction cost is minimal compared to fiber and operating costs are comparable.

Webpass and others are operating in the 3.5 Ghz spectrum recently opened up by the Federal Communications Commission. It had previously been used by naval radar systems which have moved to other frequencies. 

Back in August, we reported that Google was staking its claim in the ride-sharing business. Using its Waze navigation app, the company began testing a “Going my way?” concept that allowed drivers to connect with travelers that were going in the same direction.

Initially, tests were confined to Israel and the San Francisco Bay area, but the Wall Street Journal reports that positive results have prompted Google to expand the program. Waze chief Noam Bardin announced that the company will be testing the service in several U.S. cities and in Latin America over the next several months.

Ride-sharing differences

The expansion is likely to put Google on a collision course with other popular ride-sharing services like Lyft and Uber. However, Waze’s service differs in several key ways.

For one, users must order their Waze rides hours in advance and there is no guarantee that a driver will accept. This is because the service asks drivers who use the navigation app to pick up travelers who are going in the same direction. Uber and Lyft, on the other hand, operate more of an on-demand service that users depend on to take them wherever they want to go on short notice.

As such, drivers will more than likely not be using Waze as their main source of income, as many Uber and Lyft drivers do now. Riders only pay drivers 54 cents per mile – the reimbursement rate for business travel according to the IRS – and Waze currently doesn’t take a cut of those earnings. However, that could change if the service finds success.

The main drawing point for riders will be the difference in price. A trip from downtown Oakland to downtown San Francisco cost a scant $4.50 for users of the Waze service, while Uber and Lyft’s cheapest rides cost $10.57 and $12.40, respectively. However, much of the service’s success will depend on driver cooperation.

“Can we get the average person on his way to work to pick someone up and drop them off once in a while? That’s the biggest challenge,” said Bardin.

Self-driving integration?

Google bought Waze for $1 billion back in 2013, but it has had its eyes on the self-driving market for some time. In the same year, it invested $258 million in Uber and placed one of its executives on the company’s board.

Over time, the companies parted ways due to competition, but the emergence of the Waze Carpool service may kick things into overdrive. As of right now, Google does enjoy some advantage because it doesn’t have to overcome some of the regulatory obstacles that other ride-sharing services have had to deal with. Bardin also notes the possibility of integrating self-driving technologies into the service in the future.

“If we were a startup, we couldn’t afford to take these sorts of long term bets. With Google, we can. . . And maybe at the end of the day, instead of a neighbor picking you up, a robot picks you up,” he quipped.

If you've been waiting for Google Fiber to come to your city, you can stop waiting. It's not coming. 

Like Verizon and other carriers that once enthusiastically embraced fiber delivery of broadband, Google parent Alphabet has seen the letters on the wall and they spell "w-i-r-e-l-e-s-s."

The executive in charge of Google Fiber has departed and layoffs are imminent as the company scales back its once ambitious plans to wire cities great and small with fiber.

Alphabet said Google Fiber will continue operating in the cities where it already exists: Atlanta, Georgia; Austin, Texas; Charlotte and Raleigh, N.C.; Kansas City, Mo.; Nashville, Tenn.; and Provo and Salt Lake City, Utah. Also, construction will continue in Huntsville, Ala.; San Antonio, Texas; and San Diego and San Francisco, Calif.

But everywhere else, Alphabet said it will "refine our approaches."

Verizon has also quietly halted its expansion of FiOS and is instead putting its research dollars into wireless delivery and content, while AT&T is putting its efforts into building a wireless broadband and entertainment colossus.

Full circle

This brings full circle an effort that began in the late 1980s, when the companies that manufacture fiber optic cable began mounting a quiet effort to persuade telecom companies and policymakers that fiber was the way to wire the world and to reshape the regulatory world at which they chafed so hideously.

I was then living out a non-compete agreement that prohibited me from working in journalism and was filling the time working the other side of the street -- strategizing government relations approaches for various K Street firms in Washington.

One of our clients was a glass manufacturer that saw its future in fiber and engaged us to build a buzz that would make the concept sparkle. It was hard going, not as hard as digging cable trenches perhaps but challenging nonetheless.

"You're insane, it would be too expensive," was the usual response from Capitol Hill types and telecommunications executives. Engineers were less complimentary, calling the idea "stupid" and "moronic," to pick a few of the more positive adjectives.

Land rush

But these were the halcyon days when the Telecommunications Act of 1996 was in its gestation period. The average household then paid around $30 a month for telephone service but the hundred-channel potential of fiber promised to change all that and a land rush atmosphere prevailed. 

Families were being raised in comfort, boats bought and second homes started as the lobbying dollars flowed freely. Anyone remotely related to telecommunications was seeking new frontiers to promote.

We thus formed a "public interest organization" dedicated to bringing remote learning and healthcare to a nation that didn't know it needed either. Building such an organization requires, well, organizing, which comes down to working the phone to recruit members and supporters.

My very first call was to a well-known former senator who was then known to be on the look-out for business opportunities (i.e., board seats, consulting gigs, and the like). I described our efforts to bring fiber to all as he listened more or less patiently.

"This sounds like a front for the telephone company," he finally said.

It would have been too easy to say that, no, it was a front for a fiber optic company, so instead I thanked him for his time and repaired to the skunk works to fuzz up the language a bit more.

Level playing field

But false starts aside, fiber looked like the pefect technology for an industry looking to rid itself of the bonds of regulation. By being shockingly expensive, it gave telecoms the opportunity to say that they would need protection from excess regulation and a "level playing field" (an overused term that translates to a fenced playing field, meaning protection from competition) if they were to bring the wonders of fiber to America.

After all, the argument went, you can't expect companies to sink billions into digging up the nation's streets without ensuring that years of unfettered profits will follow.

It was all, of course, a smashing success. No one ever got around to laying fiber to every household, but as the world's longest-running bill mark-up culminated in the Telecom Act, telecoms, cable, and wireless companies were largely freed to plunder the landscape for the next few decades so that the average household now pays well north of $100 for telephone, cable, and wireless service.

There are once again, thanks to the fenced playing fields, only a handful of giants ruling the broadband landscape -- AT&T, Verizon, Google, Comcast, and their cousins. Prices are high, and most cities have at most two competing companies.

Ah, but wait. Wireless -- specifically 5G (a term that means nothing in particular) -- is the current technology of the future. It will bring streaming video, broadband communications, and a bustling economy to every Middlesex village and town, just as long as the onerous burden of regulation is avoided and a level, well-fenced playing field is provided for all.

Or at least for those willing to pay for it.

Legend has it that Twitter has for years been a twinkle in the eyes of Google co-founders Larry Page and Sergey Brin, and now Bloomberg reports that Google parent Alphabet has hired Lazard Ltd. to evaluate a possible acquisition.

Lazard served as the financial adviser for Google’s $625 million takeover of software developer Apigee in September. The deal is expected to close by year’s end.

Rumors of a Google takeover of Twitter have been around since at least 2009. It's seen as a natural fit for both companies and for advertisers who already advertise on both sites to reach their target audiences.

For Google, Twitter would perhaps finally supply what Google has been unable to conjure up on its own -- a successful presence in the social space. Google+ never quite took off, and microblogging site Buzz faded quickly after its 2010 launch. Meanwhile, Twitter has continued to ramp up its user base despite problems figuring out how to majorly monetize it, so to speak.

What the benefits are for everyday consumers isn't quite as clear, but there's no immediately obvious downside.

There could be privacy implications if the sites' user lists were merged after an acquisition, but does anyone really expect privacy in a social network setting?

Google is perhaps one of the biggest companies in support of getting self-driving cars on the road. Back in March, it asked Congress to allow federal regulators to override the wishes of states that rejected the new technology, and since then it has been testing and refining its own prototype.

Testing new technologies comes with risks, though, and the company's self-driving car recently hit