Google Chrome sets out to take over the world in a whole new way


The focus is on making things easier for the web surfer

If someone asks you what internet browser you use, you’re likely to say Google Chrome. It is – by a large margin – the most used browser on the planet, with more than 60% of us using Chrome to surf the web.

But when artificial intelligence (AI) came along, Google was forced out of its comfort zone and had to adapt quickly. Now, the company says it’s full speed ahead and is introducing new generative AI features.

On top of things like the existing ability to add real-time captions to videos, detect malicious sites and annoying permission prompts, and generate the key points of a webpage, Chrome users will see rolling updates over the next few days that are packed with three new experimental generative AI features to make it even easier and more efficient to browse.

Tabs can be arranged in a smart way

Chrome’s “Tab groups” have been around for a while, but their organization is manual and dependent totally on the user. Now, with AI in the mix, Chrome will automatically suggest and create tab groups based on your open tabs. 


A Google spokesperson told ConsumerAffairs that this feature can be particularly helpful if you’re working on several tasks in Chrome at the same time – like if you’re planning a vacation or shopping.

To use this feature when it rolls out, just right-click on a tab and select “Organize Similar Tabs.” Chrome will even suggest names and emojis for these new groups so you can easily find them again when you need them next. 

Create your own themes with AI

After getting comfortable with introducing generative AI wallpapers to Android 14 and Pixel phones, Google is now giving Chrome users the freedom to personalize their browsers.

For example, if you’re a Baltimore Ravens fan, you should be able to quickly generate custom themes based on football, the team, the team’s colors and maybe even Lamar Jackson’s stealth-like moves, all courtesy of AI.

If this interests you, visit the “Customize Chrome” side panel, click “Change theme” and then “Create with AI.” You can go animated, you can head in a “serene mood” direction, whatever you like. For more inspiration, check out this collection of the Chrome team’s favorite theme creations.


As a bonus to AI-generated themes, you can also customize Chrome with photos you’ve uploaded or themes from Google’s collections in the Chrome Web Store. 

Anyone who writes anything may get the most from the new features

Web writing can be intimidating, especially when you want to express yourself publicly. As part of Chrome's next release, Google will add another AI-powered feature to help you write better reviews, RSVP to someone’s party, or ask about an apartment that’s for rent. 


To get started, right-click a text box or field on any site you visit in Chrome and select “Help me write.” Type in a few words and our AI will jumpstart the writing process for you. 

Technical notes you need to know

Google says that Chrome users will be able to try out these new features in Chrome on both Macs and Windows PCs over the next few days.

If this piques your interest, the best advice is to sign into Chrome every few days, select “Settings” from the three-dot menu, and navigate to the “Experimental AI” page. The company spokesperson said that because these features are early public experiments, they’ll be disabled for enterprise and educational accounts for the time being. 

Take a Home Warranty Quiz. Get matched with an Authorized Partner.