Four companies that make skin care products, shampoos, and sunscreens have agreed to stop claiming the products are "all natural" or "100% natural" following a complaint filed by the Federal Trade Commission (FTC). A fifth company faces a similar complaint.
“‘All natural’ or ‘100 percent natural’ means just that -- no artificial ingredients or chemicals,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “Companies should take a lesson from these cases.”
The FTC said the products contained chemicals including dimethicone, ethyhexyl glycerin and phenoxyethanol.
The companies are settling the charges and agreeing not to make claims they can't back up are:
- Trans-India Products, Inc., doing business as ShiKai, based in Santa Rosa, California, markets “All Natural Hand and Body Lotion” and “All Natural Moisturizing Gel.”
- Erickson Marketing Group, doing business as Rocky Mountain Sunscreen, based in Aravada, Colorado, uses its website to promote “all natural” products such as the “Natural Face Stick.”
- ABS Consumer Products, LLC, doing business as EDEN BodyWorks, based in Memphis, Tennessee, makes “all natural” claims for products including “Coconut Shea All Natural Styling Elixer” and “Jojoba Monoi All Natural Shampoo.”
- Beyond Coastal, based in Salt Lake City, Utah, uses its website to sell its “Natural Sunscreen SPF 30,” describing it as “100% natural.”
Still facing an FTC complaint is California Naturel, Inc., located in Sausalito, California, which sells supposedly “all natural sunscreen” on its website, though the product contains Dimethicone.