PhotoSocial media giant Facebook isn’t going anywhere anytime soon, but the company has progressively been trying to find more ways to keep users engaged in its network. Last month, it launched Marketplace, an apparent answer to Craigslist, that is meant to allow users to see and buy items that people close by have for sale.

Now, the company says it will be testing out a new feature on some Pages that’s designed to help with job recruitment. It said in an announcement on Monday that the tool will help employers find new, prospective candidates for job openings. So far, the tool is only in the testing phase, but it could provide a challenge to popular networking site LinkedIn, which is also heavily invested in job listings and recruitment.

“Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates,” a spokesperson told Reuters.

Applying via Facebook

According to TechCrunch, Pages can now formally share a job opening by accessing an option in the status update composer; details such as salary and prerequisites can be added to the opening before it is published. An “Apply Now” button on the job posting will allow prospective candidates to begin the application process, and any relevant information collected by Facebook can be used to fill in answers more quickly.

Users will be able to find the postings in a couple of different places. Currently, they can go to a company’s Page and look under the “Jobs” tab to see if there are any openings. In the future, businesses will also be able to post a job opening to their News Feed, allowing all their followers to see it.

Completed applications will be sent to the appropriate Page as a Facebook message, and administrators will be able to take the information from there.

Providing incentive

If successful, the new job listing feature is sure to drive even more internet traffic to Facebook. Since the jobs tab of each Page acts as its own landing site, companies and businesses may be able to attract more Facebook followers and increase their reach.

Also, since each application is sent as a Facebook message, it might incentivize businesses to start committing to the social network’s chat feature. However, TechCrunch notes that if this feature doesn’t work well due to the variety of Facebook messages a Page receives, moving to an email-based system may be better.

The whole development comes at an inopportune time for LinkedIn. Not only is it dwarfed by Facebook’s user base – a difference of nearly 1.32 billion – but its recent acquisition by Microsoft could put the service on its heels as it seeks to adjust. Whether it will be forced to recover and try to retain users over the long-term remains to be seen. 


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