Dunkin’ Brands rolls out coffee with 20 percent more caffeine

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After 2020, the restaurant chain says Americans need an energy boost

Do you have a hard time getting an active start to your day? Dunkin’ Brands is offering a solution -- a cup of coffee with 20 percent more caffeine.

Starting today, Dunkin’ will roll out its super-charged beverage in the form of two new products -- Dunkin’ Midnight and Explorer Batch. The company says it is boosting the caffeine levels in both coffees to appeal to U.S. consumers.

“For the first time in our history, we’re offering the boldest and most diverse assortment of blends and customization options to fuel a new era of coffee at Dunkin’,” said Jill Nelson, vice president, Marketing & Culinary at Dunkin’. “From the darkest roast in our portfolio to the most caffeinated hot and iced coffee varieties, we are more committed than ever to keeping Americans running on Dunkin’ in 2021.”

The two coffees will be available at participating Dunkin’ restaurants nationwide. The company says the extra charged coffee, served hot or iced, features green coffee extract that gives coffee drinkers an extra boost with more caffeine. It will offer a medium extra charged coffee for $2 through January 26 at participating locations.

Darkest and boldest

Dunkin’ says Dunkin’ Midnight is its darkest, boldest coffee product on the menu. It joins the brand’s core menu of coffee offerings.

The company says Explorer Batch is a medium roast featuring “dark berry notes, rounded out with a smoky finish.”

“Heading into January, people could use a little extra of a lot of things, including extra encouragement, extra energy, and extra excitement,” the company said in a press release announcing the new beverages. 

Once known as Dunkin’ Donuts, the company dropped the pastry from its name in 2018 to build its brand around coffee products, going head-to-head with rival Starbucks.

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