PhotoThe NFL plays a couple of games each season in London, so why wouldn't British fans want to get in on the daily fantasy sports (DFS) action?

No doubt that's part of the reason behind DraftKings' announcement that it is launching games in the UK, where soccer and cricket matches may prove to be more popular draws than American football.

“DraftKings will bring a totally new experience for sports fans, offering players the opportunity to test their skill at fantasy contests with the immediacy of daily play,” Jason Robins, co-founder and CEO of DraftKings, said in a statement emailed to ConsumerAffairs. “Alongside our new partners Arsenal, Liverpool and Watford, our ambition is to bring players as close to the action as possible, with all the information they need to assemble the best teams.”

DraftKings says it anticipates the move will open up what it called “healthy competition” between players in North America and the UK. The company says the DraftKings FC site will give players access to all the research, strategy and news they need to assemble their line-up.

The company no doubt hopes UK government authorities are less litigious than in the states. Several state governments – most notably New York – have made moves to limit, license or outright ban the games, declaring them to be illegal gambling.

New York state's suit seeking to bar New Yorkers from from the games is awaiting a hearing by a state appeals court. The games continues to operate under a court-granted stay, meaning New Yorkers will be able play pending the court's ruling.


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