Dish has been in the news lately for dropping, then reinstating, CNN and CBS stations in licensing disputes. Now it's adding something -- Netflix, the most popular and widely-watched streaming network.
Netflix will be available on Dish's second-generation Hopper box, rolling out today. That gives customers the ability to instantly stream Netflix movies and TV shows, including "House of Cards" and "Orange is the New Black," from the same platform used to access their linear television channels.
"This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favorite shows and movies, on both DISH and Netflix, without ever having to leave their Hopper," said Vivek Khemka, Dish senior vice president of product management.
Hopper customers will find the same Netflix user interface found on most other platforms. The app is easily accessible from any channel by clicking the blue button on the Dish remote and selecting the Netflix icon, or from the Netflix icon on the Hopper main menu.
The Netflix app is currently available on all broadband-connected second-generation Hopper set-top boxes. In the coming months, DISH expects the app to rollout to Joey, Super Joey and Wireless Joey clients.
Additionally, in the future, titles available on Netflix could be integrated into the search functionality across live, recorded and Video On Demand programs for both the Hopper as well as DISH's forthcoming OTT service.