CVS Pharmacy announced on Monday that it is jumping on the home delivery bandwagon with the nationwide rollout of its CarePass program.
Touted as a loyalty and membership program, consumers who sign up will be able to get free 1-2 day delivery for qualifying prescriptions, access to a 24/7 pharmacist helpline, and special discounts on CVS Health Brand items.
“We are thrilled to expand CarePass nationally, bringing simplified value to our customer while making it easier for them to care for themselves and their families,” said CVS Pharmacy President Kevin Hourican.
The company said that it chose to roll out the CarePass program nationwide after a successful test in select U.S. markets. Officials may be hoping to grab the attention of millennials, as it notes that 20 percent of the consumer audience in its tests included this younger demographic.
“Initial customer response has exceeded our expectations with members utilizing the programs full benefits and becoming more engaged across all of our digital offerings,” said Hourican.
Consumers can sign up for the CarePass program online or at any of the company’s pharmacy locations across the U.S. The cost is currently slated at $5 per month if paid on a monthly basis, or $48 for an annual membership.