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CVS launches membership program pilot

CarePass subscribers get discounts, free delivery, and other perks

Photo (c) tupungato - Getty Images
CVS Health is testing out a new membership program that provides discounts, free delivery on most medications and "eligible purchases" from the company's website, and $10 monthly to spend on most items in-store.

The membership program, called CarePass, is initially being rolled out at around 350 locations in the Boston area. Subscribers pay $5 monthly or $48 for an annual subscription.

“We are committed to designing and testing innovative programs that meet our customers’ health needs whenever, wherever and however they want,” CVS Pharmacy President Kevin Hourican said in a statement. “The CarePass pilot program in Boston offers our customers an additional level of benefits and services that make it easy to save time, save money and receive access to on-demand pharmacy care.”

Consumers who subscribe also get access to a pharmacist helpline and a 20 percent discount on all CVS-branded products.

The $10-per-month store credit -- which is automatically applied to the subscriber’s ExtraCare discount card -- can be spent on most items. Exceptions include lottery tickets, alcohol, prescriptions, and gift cards. The store credit does not rollover to the next monthly benefit cycle, CVS said.

The launch of the retailer’s new membership pilot follows Amazon’s acquisition of online pharmacy startup PillPack -- a move that critics say represents a threat to the prescription drug industry.

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