Court finds Grey Defence doesn't defend against gray hair

The court ordered the company to stop making claims that aren't supported by scientific evidence

There aren't many good ways of getting rid of gray hair that don't involve clippers. In particular, Grey Defence dietary supplements don't reverse or prevent gray hair, a federal judge has ruled, ordering COORGA Nutraceuticals to stop claiming otherwise.

The court issued summary judgment on a complaint filed by the Federal Trade Commission and ordered the company to pay $391,335 which may be used to provide refunds to gray-haired consumers.

“If a company says a product can get rid of gray hair or have some other miraculous result, they need the science to support that,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “We’re pleased that the court agreed with the Commission that strong product claims require strong evidence backing them up.”

The court held that no reliable scientific evidence supports COORGA’s advertising claims that Grey Defence supplements prevent or reverse gray hair, and any claims that the products are scientifically proven to do so are false.

Faulty survey

The court also found that a customer survey the defendants conducted was not well-designed or scientifically controlled. Finally, the court found that company owner Garfield Coore oversaw and directed every aspect of COORGA’s business and either knew, or was recklessly indifferent about, the misrepresentations and false claims made for Grey Defence.

The FTC filed its case against COORGA and Coore in in the U.S. Court for the District of Wyoming. The FTC previously reached settlements with two marketers of similar supplements, GetAwayGrey, LLC and Rise-N-Shine, LLC, both of which are now barred from making gray hair elimination claims unless they are not misleading and are supported by reliable scientific evidence.

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