With over 10,000 stores and over 120 retail banners to choose from on Instacart, shoppers receiving government assistance for their groceries now have even more options to choose from when ordering online.
“Our mission is to create a world where everyone has access to the food they love,” said Dani Dudeck, chief corporate affairs officer at Instacart. “By expanding SNAP acceptance to all 50 states, we’re delivering on our mission by modernizing access and connecting more communities to affordable and nutritious food.
“Now SNAP families in every state can enjoy the benefits of online grocery from a variety of local retailers that meet their unique tastes, needs, and personal budgets.”
More benefits for SNAP recipients
An Instacart+ membership comes with a number of perks, including free delivery on orders over $35, lower service fees on every order, 5% credit back on eligible pickup orders, exclusive offers from participating retailers, family accounts to pool savings and shop together and extra savings and discounts.
However, consumers receiving SNAP benefits can secure an Instacart+ membership at a lower cost. While the membership typically runs $99/year or $9.99/month, those who place orders through the platform and pay with their SNAP or EBT benefits qualify to get their membership for half price.
Reaching the whole country
Instacart started accepting SNAP and EBT as a form of payment in 2020. In the last year, the company started working with the White House on initiatives related to hunger, nutrition, and health, and said they’d be working towards this step: accepting SNAP and EBT in all 50 states.
Alaska was the final state to accept SNAP and EBT payments through Instacart, and the company announced that it has worked with seven Safeway locations across the state to finalize the integration. Now, regardless of location, consumers can utilize their benefits to order groceries online through Instacart.
“We’ve seen firsthand that grocery delivery can play a powerful role in expanding access to nutrition – a cornerstone of our mission and Instacart Health initiative,” said Sarah Mastrorocco, vice president and general manager of Instacart Health. “With the launch of online SNAP acceptance in Alaska, we’re helping more people nourish themselves and their families.”