PhotoIn a complaint filed Monday, a group of child, consumer, and privacy advocates claim YouTube illegally collects data about underage viewers and uses that data to advertise to its youngest users.

The group of advocates, led by the Campaign for a Commercial-Free Childhood, said it wants the Federal Trade Commission to investigate Google -- which owns YouTube -- for violating the Children’s Online Privacy Protection Act (COPPA), which sets strict rules for how companies can collect data about children under the age of 13.

Per COPPA regulations, companies that run websites targeted at children must notify parents and obtain their consent before collecting any personal data.

“Acted duplicitously”

The group says YouTube avoided COPPA requirements by saying in its terms of service that YouTube is only intended to be used by those over 13, even though Google knows YouTube is widely used among kids in the 6-12 age range.

The site even caters to young viewers, the group said, citing content that is specifically aimed at children under 13.

“Google has acted duplicitously by falsely claiming in its terms of service that YouTube is only for those who are age 13 or older, while it deliberately lured young people into an ad-filled digital playground,” said Jeff Chester of the Center for Digital Democracy. “Just like Facebook, Google has focused its huge resources on generating profits instead of protecting privacy.”

Calls for a fine

The group wants YouTube to change how it deals with content for children, pay a fine for allegedly profiting off young viewers, and “assess civil penalties that demonstrate that the FTC will not permit violations of COPPA.”

"Google has made substantial profits from the collection and use of personal data from children on YouTube. Its illegal collection has been going on for many years and involves tens of millions of US children," the complaint reads.

YouTube issued a statement saying that it “will read the complaint thoroughly and evaluate if there are things we can do to improve. Because YouTube is not for children, we’ve invested significantly in the creation of the YouTube Kids app to offer an alternative specifically designed for children.”

This isn’t the first time a complaint has been filed against YouTube for the way it handles children’s privacy. In 2015, advocacy groups said the site was violating FCC laws about advertising to children.

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