PhotoDonald Trump's victory at the polls has business interests wishing they had a crystal ball that would tell them which of Trump's campaign promises he actually intends to pursue vigorously.

Republican candidates are usually fervent supporters of free trade and opponents of unnecessary government regulation of business. But Trump is not your ordinary Republican, and it's not entirely clear what his approach will be. 

Restricting international free trade and renegotating treaties like NAFTA -- as he has proposed -- could have an enormous impact on everything from advertising to bananas, while tighter immigration policies would hit the food and beverage industries hard, Advertising Age notes today.

It quotes analysts as saying that Corona and Modelo Especial beers would be at risk. If 1.5 million undocumented Mexican immigrants left the United States, the beer brands could suffer because, the analysts say, Mexican immigrants' per capita beer consumption is about twice that of the general population.

Media policy

Telecom and media interests are also feeling some trepidation. Trump made no secret of his disdain for the news media and threatened to change libel laws to make it easier for candidates to sue press outlets.

Trump has also been outspoken in his opposition to further media consolidation and specifically mentioned AT&T's proposed acquisition of Time Warner. He also said he would try to break up Comcast and NBC Universal.

"As an example of the power structure I'm fighting, AT&T is buying Time Warner and thus CNN," Mr. Trump said Oct. 22 as the deal was announced, "a deal we will not approve in my administration because it's too much concentration of power in the hands of too few."

An AT&T executive said this morning that the company is looking forward to working with Trump and is optimistic the deal can be approved.

Broadband providers are also wondering how a Trump presidency will affect the Federal Communications Commission, which is implementing new rules to protect consumers' privacy on the Web. 

In a letter to Trump organized by the National Association of Manufacturers, top executives from Boeing, Ford, and United Technologies, among others, urged Trump to take a "constructive" approach to business regulation.

“We hope President Trump is more nuanced than candidate Trump,” said Jake Parker, vice president of China operations of the U.S.-China Business Council, according to The Wall Street Journal.


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