Less than a month later, Burger King says the pilot project has shown “encouraging results” and that the meatless patty is ready to become a permanent menu item. The patty is made by Beyond Meat, a company that also produces meatless burger substitutes for Carl’s Jr. restaurants.
The embrace of plant-based foods by fast food restaurants reflects a growing consumer demand for veggie options, even among consumers who aren’t full-time vegans or vegetarians.